Marketing Articles

Articles & News

March 28, 2022

Prospecting: how to find new potential customers

Marketing and negotiations don’t always go smoothly: a lead can orbit your brand for a long time without ever buying. Finding new customers is the most important-and difficult-part of the sales process, and you can do it with prospecting.

March 7, 2022

Brand Experience, what is it? Why is it strategic?

Brand Experience defines how your brand interfaces with users and potential customers. It proves to be critical in companies’ branding strategies.

February 9, 2022

Want to improve the customer experience? Make like Kinder

Find out what Kinder has done with augmented reality. Ferrero never ceases to surprise. And today the Company is back in the news for the great Customer Experience it offers its customers.

November 18, 2021

Amazon Pharmacy: do you know your Competitors?

We analyzed Amazon’s new service to understand what effects it may have on the market. Basically what Businesses it can overwhelm.

November 18, 2021

Local grand opening: which strategy to choose?

November 8, 2021

Equity Crowdfunding: interview with Donato Cremonesi

Interview with Donato Cremonesi, CEO Factory Communication, published in La Repubblica and concerning Marketing Strategies for Equity Crowdfunding Campaigns.

August 23, 2021

Selling on Amazon as a business, how?

Do you want to sell on Amazon as a business and are wondering what you need to do? Want to set up an Amazon store to boost sales? Or are you simply wondering why sell on Amazon?

May 28, 2021

Increasing eCommerce sales: 8-step strategy

Guide to analyze in detail what are the key elements to be evaluated, to design and implement your e commerce site.

March 17, 2021

Business strategies for growing a company

In this article I propose my 10 basic rules related to Business Strategies to grow a Company or Startup.

November 19, 2020

Google search trends for your SEO Strategy

Google Trends is Google’s free tool that allows us to monitor online traffic, which revolves around specific keywords (keywords). It is very useful for discovering search trends on the web.

November 11, 2020

Flywheel Marketing: What changes from the Sales Funnel?

October 14, 2020

14 Customer Loyalty Strategies That Work

In this article, we look at examples of 14 customer retention strategies, suggested to us by HubSpot, that have been enormously successful. As the philosophy of Inbound Marketing teaches us, investing in the satisfaction of one’s customers costs much less than acquiring new customers.

October 7, 2020

Customer retention: 7 strategies for Business

In this article we look at 7 strategies to increase customer loyalty, improve your Business and your Company’s brand awareness.

September 10, 2020

Palm Oil discovers marketing

Let’s talk about marketing and palm oil and see how respect for the consumer is key. Our advice, in your communication strategy it is always better to tell the truth.

August 25, 2020

A personal reflection on the new Dove Deodorant Spot.

Today we want to analyze with you the recent Dove Deodorant commercial.

August 20, 2020

Customer experience what is it? Why is it important?

Customer experience what it is and why it can ensure your company’s success. If you are deciding whether or not to invest five minutes of your time… I urge you not to delay. Read!!!

August 7, 2020

Positive reviews examples: 10 useful tips!

In this article we look at how to get positive reviews from our customers and why they are important.

August 6, 2020

Buyer Journey: customer-focused strategy

July 23, 2020

Inbound Marketing Strategy that respects the Customer

May 29, 2020

Customer experience management improves your Business

Customer experience management what it is and how it can be implemented with Inbound Marketing strategy

April 19, 2020

#UnMesePerTe the new UnipolSai television campaign.

Personal reflections on the UnipolSai #UnMesePerTe Campaign

March 12, 2020

Interview with Andrea Giannangelo, CEO and Head of Product at iubenda

In this article a brief interview with Andrea Giannangelo CEO and Head of Product of iubenda, an all-Italian company that has had the ability to focus on a niche market and generate a great user experience.

March 6, 2020

Strategy for selling in the time of the Coronavirus

October 2, 2019

Visual merchandising strategies: how to value the customer experience

The era when the product was at the center of visual merchandising strategies is dead: today the retailer must put the customer, not the product, at the center of every activity and goal.

September 23, 2019

Winning the competition: Discover 3 key factors

How can we win the competition and increase sales? Discover 3 key factors: decision, determination and Leadership!

September 7, 2019

Customer experience and customer satisfaction! What does the Customer think about you?

A user experience survey is essential to understand what to improve in our organization. What are the strengths and what are the weaknesses.

August 25, 2019

Corporate Web Reputation: Analysis and Development

In this article we analyze Corporate Web Reputation on the web, how it can be monitored, analyzed and improved

August 23, 2019

Political marketing must move to survey marketing

In this article I discuss how funnel marketing applied to policy could provide effective and efficient organizational and administrative solutions.

August 18, 2019

Marketing gym to acquire new customers

This article is aimed at entrepreneurs who own one or more gyms and want to increase their clubs’ positioning in their target market.

August 14, 2019

Finding customers with WhatsApp and Telegram

In this article you will find some tips and strategies for using WhatsApp and Telegram in your lead generation strategies

August 5, 2019

Free advertising on the internet of mountain huts in the Dolomites

In this article we analyze a striking example of free advertising on the Internet, carried out by the Dolomite refuges of Civetta, Pelmo and Marmolada.

July 23, 2019

How will Starlink impact our Business?

In this article I analyze how the new satellite constellation created by Starlink could impact the business of our companies.

July 21, 2019

Examples of customer experiences that grow Business

Some examples of customer experience and how they help companies’ business growth. We will see why offering a good experience to one’s customer is one of the key activities to make business more effective in the long run.

July 15, 2019

Autogrill Marketing and Customer Experience

SMART, the autobar of the future. The new concept reinvents spaces for different parking needs and becomes a small service hub.

July 10, 2019

Market positioning of Volkswagen ID

Today’s article, starts from reading the article published in Automotive News Europe dedicated to VW’s new market positioning strategy to launch Volkswgen ID.

June 8, 2019

Analysis of the Banca Mediolanum commercial aired in May

In this article I report a brief analysis regarding the Mediolanum commercial aired in May 2019. Basically, I would have made the speach slightly differently, to transfer design values and concreteness.

April 3, 2019

Learn why online marketing strategy is not an option but an imperative

February 27, 2019

The statistics of the Global Digital Report 2019

January 4, 2019

Christmas advertising campaigns we love

In this article we propose four Christmas advertising campaigns that, in our opinion, have made history.

December 17, 2018

Donato Cremonesi interview Work Smarter event on Nov. 21

Donato Cremonesi, CEO of Factory Communication, interviewed by Teamleader during the November 21 Work Smarter Event held at Magnapars in Milan.

November 29, 2018

How to retain a customer: 5 effective techniques!

How to retain a customer and 5 effective techniques to increase the likelihood of a sale.

October 31, 2018

Homer Simpson-style marketing lesson: what (not) to do absolutely

In this article we look at a Homer Simpson-style marketing lesson and explain what (not) to do absolutely.

October 12, 2018

Marketing trends 2019: 5 trends to pay attention to

There are already many guesses about marketing trends for 2019, so today we decided to reveal five to keep in mind as you set your company’s communication strategy for the coming year.

September 22, 2018

Marketing in Pills: Do you want to know what is the difference between passive and active marketing?

September 15, 2018

Dyson Cyclone V10 commercial Clear, direct and effective communication

Well the Dyson Cyclone V 10 commercial, in my opinion, is one of those examples, with rare effectiveness and clarity.

August 4, 2018

A personal reflection on what the Brio Blue Rocchetta Spot communicates.

For the past few weeks it has been possible to see the new Brio Blue Rocchetta water commercial on TV frequently. I analyze the content and the Communication implication it carries. An approach that I personally judge to be borderline.

July 5, 2018

Chatbot eCommerce: why use it?

Chatbot eCommerce, do you really want to be the last one to have a chatbot? We don’t think so. Learn 10 reasons why your business needs a chatbot

June 27, 2018

Improve your business! Turn the negative into a positive

Improve your business by starting with listening and real knowledge of your products or services. And turn the negative into a positive. Start now.

June 12, 2018

Scalable business model: 6 key points

May 31, 2018

Google Duplex and artificial intelligence

Google Duplex is an advanced artificial intelligence technology developed by Google as an extension of Google Assistant.

May 4, 2018

Logistics and Marketing: why they are critical to a Company’s Business

September 22, 2016

Google destinations: the Google solution for tourism

Google Destinations is a major innovation in Google search for smartphones. It is basically a real travel agency, which collects and unifies real mini-guides for travelers in an easy-to-access manner: all the news about a destination, with the ability to also plan dates, flights and hotel