Marketing on Facebook: in this article you will find some tips on how to set up your Social Media Strategy on Facebook to increase the popularity of your Business Page and acquire new potential customers.
Let’s start by saying that social media platforms are the sounding board, the amplifier, the megaphone of our online communication.
The social networking world very often works in reverse to the real world.
For example, if you are walking down the street and you realize someone is following you, this may not be such a good experience.
However, when it comes to social networking, everything is turned upside down: we are happy to acquire new followers, even if they are unknown!
This doesn’t just apply to you: everyone who runs a Facebook Business Page wants to get fans, comments and interactions, in a word Engagement.
Facebook page marketing: what can you do with your page?
On Facebook you can create the perfect showcase of your products or services; offer your area deals and promotions; create a corporate event, typically online, or hold it in store or at a location to meet your customers.
Before we look specifically at some strategies you can implement to increase the visibility of your business page, let’s briefly look at what services Facebook makes available to you:
- Store: allows you to create an online store directly on your Facebook page, with product catalog, prices and checkout. The Shop you can also link it with your website greatly increasing the chances of selling your products and services.
- Messenger: integrated chat to communicate directly with customers, or to provide valuable after-sales support (customer care)
- Reviews and ratings: system to collect feedback from customers. Before deciding users like reviews.
- Events: ability to create and promote events during which you can also talk about your products and services
- Custom tabs: additional sections to show specific content (e.g., menus, services, etc.)
- Lots of call-to-action buttons: to invite action (e.g., “Contact Us,” “Book,” Buy etc.)
- Insights: detailed statistics on page performance, visitors, content etc.
- Advertising: access to the Facebook Ads platform
- Related groups: ability to create thematic communities
- Job posting: posting of job vacancies
- Video directories: live streaming directly on the page
- Product tagging: ability to tag products in photos/videos
- Reservations: integrated system to manage reservations and appointments
- Integration with Instagram: content synchronization and shop
These tools make it possible to transform the Facebook page into a true interactive showcase for business, offering multiple possibilities for customer interaction and product/service promotion.
Marketing on Facebook: what not to miss
Let’s look together at some activities you can do to increase the visibility of your page and attract new potential customers.
Create valuable content
To be successful on Facebook, it is essential to regularly post original, quality content that is relevant to your audience. Some types of effective content include:
- Short, engaging videos
- Images and infographics
- Informative or entertaining textual posts
- Facebook directories to engage audiences in real time
Remember to vary the format of your content to keep followers’ interest high.
Harness the power of advertising
Facebook Ads is a very powerful tool for reaching new potential customers.
With advanced targeting options, you can show your ads to exactly the people most likely to be interested in your products or services.
Some tips for your advertising campaigns:
- Clearly define your target audience
- Create visually appealing ads
- Test different versions of the ads (A/B testing)
- Carefully monitor performance and optimize accordingly
Make your customers protagonists
Your customers have believed in your company, its products and services.
Make them protagonists, ask them to send you pictures and videos as they use your products.
Their user experience, so-called User Generated Content (UGC), is a powerful tool for online promotion.
Interact with your community
Engagement is key. Respond promptly to comments and posts, encourage discussions, and create a sense of community around your brand. You can also:
- Organizing contests and giveaways
- Sharing user-generated content
- Create or participate in Facebook groups relevant to your industry
Analyze and optimize
Use the analytics tools offered by the platform, such as Facebook Insights, to monitor the performance of your content and page. This data will help you understand:
- demographics: which users interact most with your content: age gender, geographic location etc.
- valuable content: which posts are most successful
- At what time and on what days it is appropriate to publish your content.
Basically thanks to insights you can understand what works best and how to optimize your Facebook Marketing Strategy.
Facebook for marketing: how to improve the organic engagement of your business page?
There are 4 factors you must always consider when writing Facebook posts.
What is important is not the platform we use to publish content, but the value of the content we convey.
- The most important thing is to have something to say.
Often times we do not have valuable content. Then we have two paths. Say nothing.
Or build a story, attractive to the audience and, possibly, non-commercial. - What is important to you is not necessarily important to others.
Look at Cremonesi, look how beautiful this new product of mine is, we even made the video. But no one watches it, though. Meanwhile inside me I think: But why the heck should I watch such a boring video !!! - It is more important what you communicate than how you communicate it.
You only have to watch television to see dozens of commercials made with investments of hundreds of thousands, but which communicate nothing.
Beautiful shots, beautiful actors, incredible effects but the end result is: so what? What did you want to tell me?
Instead, we often see extremely meager commercials made on extremely low budgets but with such a strong underlying creative and communication idea that they are extraordinary. - Don’t fool yourself, making it viral is very difficult.
Cremonesi I made this video, make it viral for me. It almost looks like a disease or an allergy. I am reminded of the “anointers” in The Betrothed.
Except for very special cases, related to Brands and celebrities, to make a video go viral, there is a lot of basic study.
The question is always the same: Why should I share this video with my friends?
Give the answer and you will have found the vehicle to make it viral.
Doing Marketing on Facebook: 7 tricks for writing successful posts
Below are some useful tips focused strictly on post writing, then copy and the Tone of Voice used.
1. Be spontaneous
Facebook is a large public square containing about 2 billion people. Born as a simple virtual gathering place to connect people, it has gradually transformed into a powerful business tool.
What has not been lost over time, however, is the spirit of relaxation experienced on this social network.
To be successful, your posts will have to be natural, spontaneous, away from the institutional approach and language. No one would ever want to read boring content, would they?
2. Be engaging
Publishing a post on Facebook is never an end in itself-this is a very important concept to remember.
A social media strategy featuring this channel must always aim to create quality relationships between brands and users, which is why posts must be written in a way that creates interaction in the immediate.
Whether it’s a comment, a like or a reaction: it is crucial to know how to engage your users, sharing with them content of some interest that invites action.
3. Be visual
The visual storytelling is the key to generating interest in one’s audience. In fact, according to several researches, textual content that sees the addition of eye-catching graphic elements gets more engagement.
Photos, videos, graphic images-there is no limit to the imagination to tell your story on social media.
4. Less is better
Less is more-this is the fourth basic concept to remember when writing a Facebook post.
Studies have shown that posts with fewer than 80 characters have the highest engagement rates.
Web users have a very low attention threshold (about 8 seconds), in fact they tend to run away from very long posts and take refuge in those composed of a few words.
Sure, it’s not easy to express concepts with limited space (think Twitter), but practicing micro-blogging will allow you to improve the copy of your posts, meeting the needs of an increasingly demanding audience.
5. Work with emotions
Emotions sell and encourage users to share. The most shared posts on social networks, if you notice, are those that excite, in some way, the target audience.
In any case, emotionally affecting a user does not necessarily mean making him cry from emotion. You can trigger a feeling of anger or even happiness, the important thing is that there is a close relevance to your corporate business.
6. Ask your fans
Questions are the best way to encourage comments. Your audience, and the “Facebook people” in general , love to express opinions: give them the opportunity to do so.
Create surveys and invite interaction through simple questions. Don’t scare your users with questions that are difficult to answer.
7. Share inspirational phrases
So-called “quotes” work very well on social networks, as it is not uncommon for users to find themselves in those certain words.
People love to demonstrate their culture, which is why they feel motivated to share and interact with inspirational phrases spoken by great myths.
Facebook online marketing: grow your company
If you want to greatly expand your Fan Base, I recommend implementing paid advertising campaigns.
Facebook advertising campaigns offer many benefits to businesses:
Large accessible audience
Facebook has more than 3 billion monthly active users, offering tremendous potential to reach a wide audience.
This greatly increases brand visibility and reach.
Precise targeting
Facebook campaigns allow target audiences to be defined by demographics, interests, behaviors and other specific criteria.
This allows ads to be shown to the people most likely to be interested in the products/services offered.
Low cost and scalability
Facebook campaigns have relatively low costs compared to other advertising channels.
In addition, daily or total budgets can be set to keep track of the capital invested.
Variety of Advertising Formats and Retargeting
Facebook offers different formats such as images, videos, carousels, allowing you to create visually appealing and engaging ads.
I recommend you do some testing, creating test campaigns using different formats, ad types, and call-to-actions. This way you can identify the basic elements to build your successful ADV Campaign.
You can show ads to users who have already interacted with your website or application (retargeting), increasing the chances of conversion.
Well-structured campaigns can lead to a significant increase in sales and return on advertising investment (ROAS).
Audience retention and brand awareness
Campaigns help create a community of brand-affiliated customers.
In summary, Facebook Ads campaigns offer a mix of broad reach, precise targeting and low cost that make them a very effective marketing tool for businesses.
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