In this article we look at Facebook Messenger Bot and how you can use it to boost your sales.
If you got this far, you probably typed one of these keywords into Google:
- facebook messenger robot
- chat bot facebook
- chat bot messenger facebook
- chatbot for facebook
And now we get to the heart of the article.
That Social can help any small or large Company grow its revenue and improve the Customer Experience, we at Factory Communication have been saying for some time.
Companies on Facebook do branding, that is, they present their services and products and, inevitably, are interested in selling them.
And so it is that we often find ourselves answering questions, even very challenging ones. Today’s is perhaps even more so.
Every Entrepreneur’s dream? To have a person who is always, proactively, 24 hours a day answering the many questions that come in from consumers, onlookers, leads and prospects.
Basically by anyone who may be interested in its Product or Service.
How to do it? Simple with Facebook BOTs.
Jokingly we could say you want to sell a bang for your buck? use Bots.
Now returning serious let us see in practical terms what they are and how they can be used to make them indispensable allies of our Business.
Why create a Bot, what it is and how it works
A Bot is software that is able to simulate human behavior through artificial intelligence techniques.
They are intelligent services that can understand customers’ requests and respond to them consistently.
There are so many platforms that now make extensive use of them.
The bots used by Facebook, taking advantage of Messenger‘s characteristic feature, thus enable a deeper and simpler direct interaction with the user with only the use of text messages.
A targeted automated response system is then introduced that can also support images and external links.
Companies that make use of it will also have the option of using a customized screen to welcome their customers.
Basically, it is a new service to be implemented in one’s Marketing Strategies to improve customer trust relationship
The real revolution, however, lies in the ability to send subscription messages, announcements, and shopping promotions, all functions that were previously done by sending newsletters, a tool that requires the use of a database.
Why implement Facebook Messenger Bot?
Why implement Facebook Messenger Bot in your marketing and business strategy?
The reasons are many and very valid:
- 24/7 availability: A bot does not need sleep or breaks. It is always ready to answer customers’ questions, even at night or on holidays.
- Automating answers: Answers to frequently asked questions can be automated, freeing your team to focus on more complex and customized tasks.
- Personalization: Bots can be programmed to offer personalized responses based on user preferences and actions.
- Lead collection: A bot can be used to collect contact information from potential customers, creating a valuable database for future marketing campaigns.
- Sales support: Bots can guide customers through the buying process, providing information about products or services and helping them complete the order.
- Improved customer experience: Quick, personalized interaction with a bot can significantly improve the customer experience, increasing satisfaction and loyalty.
- Data analysis: Bots collect a great deal of data on user interactions, which can be analyzed to improve your marketing strategy.
Chatbots for Facebook: Practical examples of use
And now let’s look at some practical examples of using the Chatbot for Facebook
- Customer service: Answering frequently asked questions, providing technical assistance, tracking orders.
- Marketing Strategies: Offer customized promotions, send newsletters, collect product feedback.
- Sales Support: Guide customers through the buying process, provide product recommendations.
- Event Management: Provide event information, manage registrations, answer questions from participants.
Facebook Messenger Bot: let’s find out how it works
From today thanks to Facebook Bot anyone with a Facebook page can sell directly using Social.
With Facebook Messenger chat bots, it is possible to set up automatic messaging interaction, essentially enabling an always present and active assistant.
You do not need to have an e-commerce behind you, the only requirement is a PayPal account on which to receive credit for the Customer’s payment. Users will be able to purchase, quickly, directly within Facebook.
With Facebook, one can create ad hoc product cards or customized carousels that already have the call-to-action to purchase, including the price.
With a single click on the button, the user lands on the PayPal payment page, where they can choose whether to pay with a credit card or with their PayPal user.
Chat Bot Messenger Facebook allows you to sell with Facebook both simple products, for example a book, and configurable products, for example clothing with different sizes and colors.
The huge advantage for the Customer is the ability to buy quickly directly on Facebook, without having to register as a user on any site, with the added security provided by PayPal, the world’s most popular and widely used online payment service.
Thanks to Facebook Bots, it is possible to contact, via push notifications on Messenger, people who have interacted with your page: a pool of users who are surely interested and on target with your business, since, they themselves first left a like, a comment or wrote a message in chat.
In addition, frequently asked questions can be handled, improving the customer experience and reducing the time spent on customer service.
Chatbot for Facebook: Practical Example
And now let’s see with an example what happens with chat bot Facebook.
Step 1
A user poses a question on the Facebook page (by clicking send a message) or directly via Messenger.
Step 2
Messenger Bot thanks to semantics and a dictionary of keywords (keywords) understands the question and gives the best answer to the user.
Step 3
The user receives an intelligent and relevant response in real time and can continue with the interaction.
Facebook Messenger robot
Facebook winks at businesses as it seeks to innovate and simplify customer communication. How?
By using “Messenger Send/Receive API” through the appropriate Facebook platform.
Each company has the opportunity to develop its own Bot.
The timeline required by Facebook is about 5 days, while, for companies that already have it, the advice is to proceed with the upgrade within three months.
Will it be possible to use it for all commercial sectors?
For now, the only versions available are those accessible to those in the Fitness, Wellness, Health and Finance worlds. So let’s get ready to be amazed!
When properly set up, bots improve the user experience (customer experience), brand loyalty, customer care services.
Why use Facebook Bot?
950 Million
This is the number of people around the world who use Facebook Messenger every day.
50 Million
Companies that use Facebook chat to relate to Customers and Leads.
60 Million
The number of messages sent through Messenger or similar.
80% Satisfied Users
The satisfaction rate of users who have conversed with a BOT.
How to improve customer experience? 3 things you must always consider
If you are still not convinced, we give you 3 important pieces of information that you should consider if you want to improve the relationship with your users:
- BOTs are 24/24, 365 days a year activities, do not ask for leave, vacation, and do not go on sick leave, connection permitting 🙂
- They respond based on a set of information set by you, you do not risk that one of your employees, responds in a way that is inconsistent with the different requests
- It is instantaneous. Today’s users want to find the answers to their questions right away. BOTs allow you to do this and more
In summary, a Facebook Messenger Bot is a powerful and versatile tool that can bring numerous benefits to your business. If you are looking to improve your online presence, increase engagement with your customers, and automate some of your marketing activities, a bot may be the ideal solution for you.
Do you want to increase your company’s visibility on Facebook?
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