In this article we explain why it is important to generate organic traffic to your site and what benefits it can generate for your Company.
Whenever you type a query into Google(search query) or any other search engine, the list of links that appears on the SERP under the ads is known as “organic results.”
Organic traffic what is it?
Organic traffic refers to the behavior of visitors who arrive at the website after typing one or more keywords (search terms) into the search field.
It is the opposite of paid traffic, which generates visits from sponsored ads in PPC Campaigns, following a bid from an advertiser (Google ADS).
SEO traffic allows visitors to find a website using a search engine, such as Google, Bing or Yahoo.
3 great reasons to generate organic traffic
Generating organic traffic to a website or eCommerce is critical to the success and sustainable growth of any business operating online. Here is why it is so important and what benefits it offers:
1. Visibility and brand discovery
Organic traffic comes mainly from search engines, which are the main channel through which users discover new brands and services.
Being well positioned in searches means intercepting users at the moment they express a real need, increasing the likelihood of conversion.
2. Credibility and trust
Users tend to trust organic results more than paid ads.
A site that appears among the top positions in search results is perceived as more authoritative and trustworthy, strengthening brand reputation.
Being consistently visible in organic results helps build authority in your niche market, increasing user trust and brand loyalty.
If you are looking for an Agency that can perform an SEO Consultancy to position your Company on search engines, what would you choose?
The one that comes out 1st because it ran a paid ad, or the one in the 7th or 8th position in Google?
N.B. Users arriving via organic search are often more motivated and interested in the products or services offered because they are actively seeking a solution.
This results in higher conversion rates and a lower bounce rate
3. Sustainability and long-term results
Unlike advertising campaigns, which generate traffic only as long as money is invested, organic traffic can continue to bring visitors even after the initial investment in SEO optimization, ensuring a stable and lasting source of traffic.
A well-optimized and authoritative site can hold its own against the competition, benefiting from consistent visibility without depending solely on paid advertising.
In addition, organic traffic allows you to reach a potentially global audience and scale your online presence in a sustainable way.
If you need to quickly increase the number of customers or increase online sales, my advice is to combine a paid ADV Campaign with an SEO strategy.
The first is to achieve your goal in the short term.
When organic traffic starts bringing you customers, you can gradually decrease the capital invested in PPC Campaigns.
N.B. Once good search engine positions are achieved, organic traffic does not incur direct costs per click or impression, being cheaper than paid campaigns in the medium to long term
Generating organic traffic: how?
To increase a website’s organic traffic, it is necessary to publish with, regular cadence, quality content that is useful and relevant to the mission of the website or blog.
One of the digital marketing techniques that focuses on improving organic traffic is SEO Strategy.
The Search Engine Optimization strategies are critical to placing a website’s content on the top search engine results.
These are extremely complex activities to carry out as they must take into consideration multiple factors such as:
- Competitors seo positioning
- User Search Trand
- Keywords included in one’s site
- Planning new SEO content to boost rankings
The better you search for specific keywords, the higher you will rank for organic search results.
For this reason, the use of long tail keywords is preferred. They generate less organic SEO traffic but have a significantly lower level of competition than generic keywords.
There are different types of keywords. If you want to learn more about this topic, I recommend you read this article: Keyword research for a new website.
Creating valuable content with relevant keywords is essential to increase organic traffic to your web page and increase a new potential customer.
The only flaw in this strategy is that organic search takes time to increase your company’s visibility.
If you need to increase sales of your products or services in the short term, we recommend that you combine your SEO Strategy with an Advertising Campaign.
Organic traffic analysis tool
To analyze the organic traffic of a website or eCommerce, there are several specialized tools that allow you to monitor performance, identify traffic sources, and optimize your SEO strategy.
Factory Communication’s SEO expert team uses: Google Analytics, Google Search Console and Semrush.
Here is an overview of the main organic traffic analysis tools:
Google Analytics
It is the most widely used tool for monitoring organic traffic: it allows you to see the number of users coming from search engines, where they are coming from, behavior on the site and conversions.
It also allows you to detect sudden drops in traffic and analyze the performance of individual pages.
In this image you can see organic traffic analysis Google Analytics.
Google Search Console
It provides detailed data on search queries that bring organic traffic, most visited pages, CTR (Click-Through Rate), and average positions in SERPs.
It is essential for identifying keywords that generate traffic and for monitoring page indexing.
Semrush
One of the most comprehensive platforms for SEO and organic traffic analysis: it allows you to monitor keywords, analyze competition, estimate traffic, and get detailed reports on organic performance.
It also offers tools for content optimization and SERP monitoring.
In this image you see an overview organic traffic made with Semrush.
Ahrefs
Great for analyzing organic traffic, backlinks and keywords of both your own site and competitors.
It provides monthly traffic estimates, keyword suggestions, and reports on the pages that generate the most organic visits.
Similarweb
It allows you to analyze organic (and other) traffic to your site and competitors, providing an overview of traffic sources, most visited pages, and user behavior.
SEOZoom
Popular Italian tool for analyzing organic traffic, monitoring keywords and evaluating visibility in SERPs.
Allows you to analyze both your own site and those of your competitors.
Serpstat
Useful for SEO analysis and monitoring of keywords and organic traffic, with the ability to compare performance with competitors.
Organic search trends
The word trend is now in common usage; we can translate it as trend or more simply fashion.
A trend has a specific time period and addresses or intercepts a more or less specific audience (target).
Now if we move this concept to the web, it is called “organic search trends,” that is, user searches made on search engines. As we all know Google is King in this type of search.
How and why to analyze Organic Search Trends
If you have a website, surely you have a need or desire, that it be visited by the greatest number of people.
As we always say the goal is to have sites that are verticalized and specialized in very specific areas, full of original information (not copied from other sources) and useful for users.
Recall that Google’s business comes mainly from its own search engine.
So its interest is to keep the effectiveness and consistency of the answers that, users, search for through the keywords high.
Google rewards all content that is rich in useful information and that users find interesting.
With these assumptions in mind, it is clear that in order to write content that is relevant and of interest to Web audiences, it is essential to know the Organic Search Trends, that is, “the trends” of that precise moment on the Web.
This is where Google again comes to our aid with an important tool called “Google Trends,” which in a simple and immediate way manages to give us an overview of Web trends, although, often times, it fails to provide us with detailed information.
Increasing Organic Traffic: conclusions
As we always say, one of the key elements in implementing a Marketing strategy is to analyze the results.
In the case of SEO and organic ranking strategies you can use free tools such as Google Analytics and Google Search Console, or paid services such as Semrush.
They allow you to check your data and compare it to other websites.
Using these tools you will be able to verify:
- The source of traffic to your website or e-commerce site
- Which keywords were used by users to conduct searches
- The time users spend on each individual page
- which pages or products are of greatest interest
- Which pages and keywords generate conversions (very important).
Investing in organic traffic means focusing on solid, credible, and cost-effective growth.
For companies, this translates into greater visibility, more sales opportunities, a stronger reputation and a digital presence that can withstand market changes and fluctuations in advertising costs.
Basically, improving search engine rankings means improving your company’s business.
