BeReal
BeReal stands out for its unique approach to content sharing, promoting authenticity and spontaneity.
BeReal stands out for its unique approach to content sharing, promoting authenticity and spontaneity.
Creative Commons (CC) is an American nonprofit organization founded in 2001 with the goal of promoting the sharing and use of creative works through free licenses.
Doomscrolling is a digital behavior that has emerged in recent years, characterized by excessive and compulsive consumption of negative or alarming news on social media and news websites.
EdgeRank was the original algorithm used by Facebook to determine what content to show in users’ News Feed.
We can define Engagement as the ability of a Brand, through its products, services and Communication channels to create strong and lasting relationships with its users, establishing a bond between the brand itself and the consumer.
This group of loyal fans not only supports a brand, artist or product, but becomes an integral part of it, actively contributing to its growth and success.
The GIF format, which stands for Graphics Interchange Format, is one of the most popular and versatile image formats used on the Web.
Hashtag is a technical-communication term that originated with social media, identifying a word or phrase preceded by the “#” (hashtag) symbol.
An influencer is an individual who has gained significant influence over a specific audience through social media and other online platforms.
Strategic process of reusing and enhancing content already produced and transforming it into proprietary assets
Operational document that defines the strategic and creative guidelines of a brand-creator collaboration.
LinkedIn Pulse is a powerful publishing platform integrated within the LinkedIn professional social network.
LinkedIn Showcase Pages are extensions of the main company pages on LinkedIn designed to highlight specific products, services, brands or initiatives of a company.
The News Feed Algorithm is the sophisticated classification system used by Facebook to determine what content to show users in their news feed.
Reach refers to the number of unique users (people) we reach because of a piece of content (photo, video, text) we post on a social channel.
Social Selling represents an innovative marketing strategy that leverages social platforms to create meaningful relationships with potential customers.
Structured set of analyses, methods and activities aimed at designing and managing communication campaigns through creators and influencers.
The term User Generated Content refers to any content created by real users-customers, ambassadors, or creators-that chronicles direct experience with a product or service.
Professional specializing in creating authentic content-such as videos, photos, reviews, or short digital storytelling-conceived to realistically reproduce the voice, style, and experiences of the community.
