If you arrived at this article you probably typed one of these keywords:
- google category trends
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Maybe you want to find out how to use Google trends to make content for your website and/or eCommerce.
Google trends what is
Google Trends is Google’s free tool that allows us to monitor online traffic, which revolves around specific keywords (keywords). It is very useful for discovering search trends on the web.
Allows you to find out:
- What are the most popular keywords and topics at a given time and period of time.
- How research interest changes over time.
- What are the most popular searches in different geographic areas.
- How different keywords and topics compare.
Google Trends can be used for a variety of purposes, including:
- Market research: To understand which products, services or topics are most attractive to the audience.
- Content marketing: To create content relevant to the interests of your audience.
- Public relations: To monitor media coverage and perception of one’s brand.
- SEO: To optimize one’s website for the most popular search terms.
- Investment: To identify potential market trends.
How Google Trends works
Google Trends collects data from billions of searches made on Google every day. This data is then aggregated and anonymized to create charts and reports that show the popularity of searches over time and in different geographic areas.
To use Google Trends
- Go to the Google Trends page
- Enter the keyword or topic you are interested in.
- Select the geographical area and time period you are interested in.
- Explore the results, which include charts, reports, and suggestions for related research.
The results reported by Google Trends are based on the Queries, i.e., queries posed by users to the search engine.
And these questions include all Google services, so: Google images, Google News, Google Shopping, etc.
Google trends and SEO strategy
One of the things you can do with Google Trends is to check traffic levels for keywords of interest to you.
It does not show you the exact amount of people searching for that particular query, but it is still able to show you an approximate but realistic number.
You can also examine keyword data extended over several periods, up to five years earlier than your search.
Google search trends: how to use it to create content?
In order to make the best use of Google Trends, it is first necessary to set the geographical area of our interest.
In this way, we can check the actual search volume of our target keywords, based on a specific geographic area.
That is, the one most strategic for our business.
Top Google trends: A year of searches
Another section of Google Trend that is very interesting, is theGoogle search year.
In fact, this section shows Google search topic trends for the entire year, based on the keywords typed by users on the search engine.
The breakdown by topic is especially interesting. In this way we can find out, for example, the most clicked character of 2019, the most popular do-it-yourself, or simply the most searched keywords.
Keywords and comparison
With Google Trends we can also search on specific keywords of interest to us. For example, have you ever thought about launching a new start-up?
By searching for a particular keyword, related to the focus of our business, we can get the graph of search trends on that specific keyword, and predict its trend over time.
In addition to searching for individual keywords, with Google Trends we can also compare two different keywords, and find out which is the most popular of the two.
As we can see from the image, Google Trends shows us the graph regarding the interest of the keyword we are analyzing, with a value scale ranging from 0 to 100.
This graph can be very useful to us, because we can check the trend of searches made by users. And make an estimate about the increase, or decrease, in interest over time.
In addition, we must not forget the associated Queries, that is, the topics related to the keywords we want to analyze.
In fact, Google also provides us with this information, which can be useful in case we want to use more complex defined keywords Long tail keywords “Long tail keywords,” for our content marketing strategy.
Or simply to verify that our keyword is actually being searched for.
An aid for Local SEO
We already told you about the importance of doing Local SEO, especially if you work in a specific territory.
Google Trends can help you understand whether the keyword you are interested in is actually searched for in your region, so you can make it easier to create content aimed at a local target audience.
In short, a great way to do content marketing.
Help yourself, that Google Trends helps you!
If you’ve never thought about using Google Trends for your strategy, it’s time to start doing so.
Offering valuable content relevant to the issues of our target audience are only two small actions, yet they can magnify our business.
This free tool from Google is a great place to start establishing guidelines for our Content Marketing Strategy.
But never copy other people’s content!
In addition to being “illegal” in some respects (copyright), you also get penalized for duplication of content.
Want to find out how to rank among the top results of a Google search?
Here you will find some useful tips: