Are you wondering how to increase your company’s online sales?
Factory Communication targets Companies and Businesses that need to start an e-commerce, or want to increase online sales.
Creating an ecommerce site is now within everyone’s reach.
You can select a platform to sell online and create your e-commerce store. It is just one of the steps we need to take in order to sell online. The big job, the big challenge, is to make your eCommerce store visible to your potential customers and generate new sales every day.
Until a few years ago, online sales were reserved for large companies. In recent years, technology and the web have changed considerably.
Everything has become easier; in fact, there are online storefronts for all kinds of products or services. One is spoiled for choice. Basically, competition has increased significantly.
If you arrived at this page you probably typed in keywords such as “how to increase online sales,” “tips to increase online sales,” or “increase online store visits.”
As we always say there is no magic formula. To acquire new customers and increase online sales, it is essential to implement an integrated, multi-channel marketing strategy. We also recommend preparing an SEO strategy to increase your e-commerce’s search engine rankings over time.
Fortunately, otherwise we would be further inundated with online stores.
As we mentioned earlier, there are hundreds of e-commerce stores for all kinds of products.
Why would a user decide to buy from your online store? What is the element that differentiates you from your competitors?
What is your competitive advantage that leads him to make a purchase?
What to start with then? What is the most important element we need to consider in order to be successful and generate a progressive increase in online sales?
The answer is as simple as it is complicated in its implementation.
Implement a Marketing and Communication Strategy to increase visibility, increase traffic and increase conversion rate.
The long-term strategy to help you reach your goals must take the following factors into consideration:
You can decide to entrust our Agency with your Marketing and Communication Strategy or request one or more of our services.
I want to open an online store. Can I sell to everyone?
Theoretically, yes. Actually no!
One of the most common mistakes is to believe that, with your own website or e-commerce, you can sell to anyone, anywhere in the world.
If you have been told this, we can assure you that it is not true. Theoretically yes, actually no! Unless you have the same Marketing Budget as Coca-Cola.
As we said before, there are millions of sites and ecommerces on the web offering billions of products. To such an extent that portals that compare different offers are becoming more and more popular. Introducing Trivago.co.uk, Facile.co.uk, Trovaprezzi.co.uk etc.?
They are portals structured and organized to compare prices and show the cheapest one to the end user. Amazon itself, the world’s largest e-commerce website, allows users to compare prices between different suppliers.
Do you want to increase your e commerce sales? Ask our expert for a free consultation!
Linking a CRM (customer relationship management) to an e-commerce is a key step in optimizing online sales and building lasting relationships with customers. It allows you to:
We at Factory Communication have almost two decades of experience with CRM. It is definitely a key tool to make Marketing and Sales strategy effective.
We report 5 basic elements.
Single point of truth: All customer data, from contact information to purchase history, are collected and organized in a single platform.
Complete visibility: You have a 360-degree view of each customer, allowing you to better understand their needs and preferences.
Targeted offers: You can create marketing campaigns and promotions tailored to individual customers’ buying behaviors and interests.
Relevant communications: Send emails, SMS or push notifications with relevant content, increasing open and click-through rates.
Process automation: So many repetitive tasks, such as sending order confirmations or after-sales follow-ups, can be automated, freeing up time for more strategic activities.
More efficient customer support: Knowing the history of interactions with a customer allows you to resolve problems more quickly and offer personalized assistance.
Upselling and cross-selling activities: Identify cross-selling and additional selling opportunities based on the data collected.
Reducing cart abandonment: Implement targeted strategies to recover customers who abandon their carts during the purchase process.
Performance measurement: Track key metrics, such as conversion rate and average order value, to evaluate the effectiveness of your strategies.
Continuous optimization: Use the data collected to constantly refine your marketing campaigns and sales strategies.
