How to Increase Your Brand's YouTube Visibility

Factory Communication YouTube Channel Interface

Do you want to find out how to increase the YouTube visibility of your Company, your products and services, and your Bran? You have come to the right place.

Take 5 minutes and read this article.

Today, we discover together 6 strategic elements that encourage people to watch your videos longer.

6 techniques to promote your videos, get people to subscribe to your channel and increase video views on YouTube.

How to increase your company’s YouTube visibility: why is it important?

Creating videos and uploading them to one’s YouTube channel should never remain an end in itself.

Why?

The importance of a high number of views, but also and especially a long and lasting viewing time until the end of the video, rewards from a twofold point of view:

gratifies its viewer
encourages YouTube’s algorithm

Let us delve into these 2 aspects together.

A viewer who watches your video to the end appreciates the value you are offering and is very likely to continue to follow you, thus becoming a loyal follower, interested in your offers and messages.

Otherwise, a viewer who only watches the first few frames of your video is shown to be uninterested and, certainly, unsatisfied.

At the same time, if someone clicks on your video and does not watch it until the end, YouTube interprets this as a bad viewing experience and will stop publishing your video in search and suggested results.

The way you initially induce someone to click and watch your video and what you say and do in your videos all play a key role in retaining your viewer.

Focus on 1 video

Rather than tease something out or get people to watch five videos to get what they need, give your viewer everything they need in 1 video.

Do it as succinctly as possible so that he stays and watches the whole video.

While most social platforms cater to short-form content, it is the opposite for YouTube. The average length of a video is minutes, not seconds.

This is a great goal, an opportunity to jump at the chance to implement YouTube in your Social Media Marketing Strategy.

Not only does the content have a longer form, but people also watch more content on YouTube than on other platforms.

How to get visibility on YouTube: 6 successful strategies

The strategic formula for creating videos that people watch all the way through is not just limited to improving viewing time.

It also helps you produce a large library of traffic-generating content that works for long periods.

Here are the 6 elements you can use to create your content marketing strategy and structure your videos so that people watch them to the end.

To implement the strategy, it is crucial to take into consideration the Target Audience and define precisely who our Buyer Persona, that is, our ideal user.

1. The hook i.e. the keyword

When someone is looking for a solution on YouTube, there is always some inherent anxiety when deciding which video to click on. That anxiety persists until they know they are watching the right video.

Your goal is to attract viewers immediately by letting them know they are in the right place.

Therefore, at the beginning of a video, do not waste time introducing yourself but get straight to the point. Make it clear that the video can solve their problem, give them an answer to a question.

To immediately engage your viewers, develop a hook that repeats the exact keywords related to their question in the first sentence of your video script.

If your video is going to talk about the best video editing software for Mac users, don’t say, “Hey, I’m xxxxxxxxxx of xxxxxxx.” Say, “Are you looking for the best video editing software on Mac in 2020? Well, in this video we will analyze it.”

Using the exact key phrase is important because YouTube is now transcribing your videos and looking within the video itself to understand what your content is about.

Your goal is to give YouTube everything you can to best position your content on the platform. Show them to the right people on YouTube and often in Google search results as well.

2. The introduction

After the hook, introduce yourself and your channel and provide a few more details about the content you plan to offer.

Continue with something similar to anyone who has experienced the pains and problems of searching for video editing software.

“If you’ve ever searched for video editing software or you’ve searched for video editing software on Mac, you understand that there are many different options.
So in this video we’ll break it all down for you. I will share my top choices to help you decide which one is best for you. “

Or, “… in this video, I’ll break it down and share my top five choices to help you decide which one is best for you.”

You have introduced yourself and your channel and told people how content will be delivered so they can relax and watch your video with confidence.

one hand holds up a cell phone on which the cover of YouTube is displayed

3. Involve the viewer

Now is the time to deliver what you promised in the hook and introduction. As you move through your content, you want to keep your viewer actively engaged.

No matter how beautiful your content is, if you sit and talk without visually interesting elements for your viewers to look at, they will be bored.

In addition to visual elements, you want to increase engagement on your video, which means you want people to click on things and interact with YouTube as they watch your video.

Rather than passive viewers, you want them to be active participants. Common engagement activities you can encourage include clicking thumbs up or thumbs down buttons, leaving a comment or clicking on a tab to preview a related video, and so on.

A more recent YouTube feature is the chapter progress bar, which allows viewers to click on specific segments in your videos.

Bonus: excess publication

When you have concluded the promised content, you offer your viewers something more, something they do not expect.

Choose something to help them implement the solution you just gave them or something related to the next obstacle they will face after implementing the solution you talked about in the main content of your video.

For example, you might mention a downloadable resource.

4. Call to Action: Call To Action

If someone watches to the end of your video, they want to know what the next step is, and you need to help them complete their journey.

One way to do this is to tell them to watch a specific video that continues that journey.

For example, although filming and editing go hand in hand, if the video they just watched is about video editing tools, do not link them to anything focused on filming.

Use a final screen shot to direct them to the next best video you have on video editing, perhaps one that shares tips to help them edit faster.

“And check out this great video on advanced video editing.”

If you don’t have the next best video in their journey, send it to someone else’s video. Why. One of the metrics that YouTube keeps up is session time.

If your video starts a session, which means someone comes to YouTube and watches your video and then watches other videos on YouTube, you are credited with that viewing trip.

Tip : If you use another channel’s video, keep the call to action generic so you can swap it with one of your own on the final screen when you have a video ready.

Another way to help viewers continue their journey is to provide a call to action that prompts them to download a related resource or guide.

If you’re talking about video editing, share a guide to editing; if you’re talking about filming, share a guide to filming.

5. Techniques for entertaining viewers on the channel

Organizing your contentinto playlists is a decidedly great way to organize your content and entice surfers to watch more than one video, generating leads.

When the amount of content on the channel allows it, structuring a playlist will allow the user to view a flowing stream of videos and move from watching the first video that piqued his or her interest to watching many more similar pieces of content.

Organizing a structure of titles and playlists with keywords that help SEO is also helpful in making you visible to search engines.

Then don’t forget to use YouTube tabs, clickable thumbnails that allow for suggesting other videos, playlists or channels.

After discovering that your channel is a source of several valuable pieces of content, the user will only have to subscribe, and your goal will be achieved.

A strong brand identity, consistency and consistency in publishing are therefore the main elements of success, on the YouTube platform, as well as on the other hand in any self-respecting communication strategy.

6. Entertain as much as possible in the visualization

If you’re wondering how to increase visibility on YouTube, think about all the shows you watch on TV. They’re using simple retention strategies that you can model to keep your viewers engaged in your content.

a.) Open loops

Humans like to see or hear things all the way through. You can replicate human nature and encourage loyalty by using open loops in the structure of your video.

For example, if you say you’re going to cover five video editing tools, you can create an open loop when you compare them to each other: “This feature is really good on tool X, but the tool is missing when it comes to X Don’t worry, the next option I have for you will solve the problem. We’ll get to that in a minute.”

By creating an open loop, you are delivering what you promised but you are also keeping your viewers engaged through each section of your content features.

Or you can open a loop in the introduction by teasing out the bonus just before entering the content.

“Be sure to stay until the end because I’ll be sharing two revolutionary tips that will help you edit faster, no matter what editing software you’re using.”

(b.) Diversions

Think of fun things you can do in your video to make it more engaging for the viewer.

The overall goal is to help your viewers understand what the content is about and better learn everything you are teaching them, all while keeping the video visually appealing.

This could be as simple as performing a zoom cut, in which the same shot is zoomed in slightly or switching camera angles.

B-roll or overlay movies can also be used.

For example, if you are showing or mentioning a product, switch from showing your face to a clip of that product.

That said, if there is a key part of the video, you want to be on camera so that people can see that you are authentic.

If you do not have the footage on hand, you can use the stock footage.

Animated text moving across the screen is another technique to be used to engage and retain viewers.

Again, the techniques you use depend on the content you offer and how you can best describe something to your viewers so that they will act on it.

(c.) Advancement bars

The chapter progress bar is located at the bottom of a video and fills up as the viewer moves forward. In a sense, they create an open loop because the human brain wants to see the bar fill up, even if it is boring.

For example, if his video shares five ways to do X, the video progress bar shows five segments along the bottom.

The bar shows people where they are in the video, which makes it easy for them to jump and go back and forth between sections or skip a section if they are bored.

At the same time, it encourages loyalty, because whether people realize it or not, they want to see that bar fill up.

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How to Increase Your Company’s YouTube Visibility