We intercept your Ideal Customer to grow your Company’s business!
With our Inbound Marketing consulting you can provide the right information to your contacts and users, create a trusting relationship and turn them into loyal customers.
In addition, you will be able to:
The Buyer Persona represents your ideal customer. Who you want to relate to. Who you want to come into your store or purchase your products and/or services.
Selling expresses, always, the satisfaction of a need. Identifying your Buyer Persona means knowing in depth who they are, what their needs are, and how you can help them.
Having identified the Buyer Persona, we create content for your site and social channels that is focused and customized to meet his or her needs.
This activity allows us to create a relationship of trust and loyalty between your company and your customers and contacts.
The Buyer’s Journey expresses the different steps your Buyer Persona goes through in the “journey” they take to become your customer.
It is not an abstract activity but the strategy that allows us to intercept contacts, understand their real needs, provide useful information relevant to their research, and create the right relationship of trust.
Today, thanks to the Internet, the customer has the “Decision Power”. He gets information, reads reviews, compares products.
That is why it is essential to “synchronize” our strategy, our communication style, according to the type of relationship it has with your company.
Inbound Marketing is not just a Marketing strategy but rather the philosophy on which to build the growth of one’s business.
Before analyzing the operations, tools and activities behind this Marketing Strategy we believe it is essential to explain why doing Inbound.
Focusing on yourcustomers-this is a fundamental element that underlies healthy business growth.
Many companies focus on acquiring new customers by assuming that existing ones will never switch to competitors or stop using their products and/or services.
It is probably one of the most common mistakes and the first step toward failure. We know, we used an extremely strong but necessary word.
Precisely because we apply 100% of the Inbound Marketing philosophy, it is crucial for us to communicate clearly, directly and effectively.
We want to help entrepreneurs without spin, technicalities and various strategies.
We have reported only some of the questions.
As you can see there are many and they involve both the customer and the supplier.
In corporate business growth, the acquisition of new customers is certainly important.
We believe it is even more so, building the right relationship of trust and loyalty with existing customers, for 3 fundamental reasons.
Inbound Marketing Strategy integrated with Marketing Automation, allow you to greatly increase contacts, customers and sales.
It is based on a principle that is as simple as it is powerful: provide useful information to users to create a trusting relationship to turn them into customers.
When a user uses search engines he needs to satisfy a need: to find a restaurant, technical support for his printer, a machine shop, the Inbound Marketing Agency that will implement his Marketing and Communication Strategy.
Generally visit several sites and e-commerce before deciding where to buy. Compare data sheets, check if there is after-sales support, try to find out if the company is reliable, or not.
Price is generally never the main factor.
For this reason, Inbound Marketing is divided into 4 phases that allow you to:
Doing right by one’s customers means, doing right by one’s business.
Inbound is the best way to build lasting relationships.
It increases sales and is the best way to help your customers. Through Inbound Marketing your business can grow better in the long run.
Inbound is about sharing your knowledge with the world, we can say it is literally the monetization of knowledge.
Sharing knowledge leads us to be useful to people.
This generates attraction to our brand.
For this reason, inbound is not a business strategy but rather a marketing and communication strategy.
If you want to get value from prospects (leads and prospects) and customers, it is critical to build relationships and conversations with both target audience and non-target audience.
To create this value, it is necessary to provide the right information to the right person at the right time each time (people’s interests change over time).
Yes every time, because habits, needs, desires change over time. Our company and our strategy must be able to evolve and adapt over time.
An additional element to keep in mind is that inbound is not just about the marketing or sales department but about the entire company as it is based on 3 basic elements: attract, engage and delight.
This determines that in order to have a relationship of total trust between the consumer and the company, each department must work hard to maintain the highest standard of customer experience or customer lived experience.
The Marketing department must be efficient to attract new potential customers. Then the ball passes to the sales department, which passes to the technical department, customer support, service etc…
Each of these steps is extremely important and can undermine the good relationship between customers and brand.
Inbound marketing is generated through planning a proper strategy involving the use of Marketing Automation, Sales Funnel and related services and technologies.
We at Factory Communication are Certified Partners of the HubSpot platform one of the best and highest performing solutions available on the market.
After analyzing the Competitors we build, with you, a sketch of your ideal Customer. Who you want and who you do NOT want as a customer. It is impossible to sell everything to everyone. Why not sell only to our Ideal Customers?
We integrate into your business processes BaaZ, a very powerful CRM (Customer Relationship Management) based Inbound Marketing platform that will allow us to collect and catalog all kinds of information.
We implement your Marketing Automation strategy that allows you to create a relationship of trust and loyalty with your customers and prospects. Marketing Automation significantly increases sales.
Email Marketing strategy aims to send useful and relevant information to users to turn them from contacts into Customers.
