Do you want to find Customers on Linkedin? With LinkMatch for HubSpot you can import, manage and profile your Linkedin contacts.
With LinkMatch and HubSpot you can import, manage and profile your contacts on Linkedin.
In the B2B sector, LinkedIn offers us great support in connecting with our customers, or potential customers.
In this article we not only look together at the benefits of integrating HubSpot and Linkedin, but also analyze how to perform the integration step by step.
In the increasingly interconnected world of business-to-business (B2B), companies are constantly looking for innovative ways to extend their network and acquire new potential customers.
LinkedIn, with its vast network of professionals and businesses, presents itself as an invaluable tool for B2B marketing strategies.
Why use LinkMatch for HubSpot
The integration of LinkedIn with HubSpot, a state-of-the-art Customer Relationship Management (CRM), offers companies a powerful engine for optimizing their marketing and sales campaigns.
This article explores the key benefits of this integration, targeting entrepreneurs and business managers who aspire to sustainable growth.
1. Direct Access to a High-Quality Target Audience
LinkedIn is the ultimate virtual meeting place for professionals and companies, making it the ideal playground for B2B strategies.
By integrating LinkedIn with HubSpot, companies can directly access a large database of qualified prospects, significantly improving the effectiveness of acquisition campaigns.
2. Customization of Communications
HubSpot allows communications to be personalized based on data collected by LinkedIn, such as job roles, industries, and professional interests.
This personalization greatly increases the chances of engagement, turning generic interactions into meaningful conversations that resonate with the specific needs and desires of potential customers.
3. Sales Automation and Efficiency
Sales automation is another significant benefit of the LinkedIn and HubSpot integration.
From automatically sending personalized invitations and messages to scheduling follow-ups, companies can streamline their sales workflow, saving valuable time and focusing on the most valuable interactions.
4. Insightful Insights and Performance Measurement.
With HubSpot, companies can track the effectiveness of their strategies on LinkedIn by analyzing key metrics such as conversion rate, engagement and campaign ROI.
This data allows marketing and sales strategies to be continuously refined to maximize results.
Are all our contacts the same?
With HubSpot, we can manage relationships with our users based on the type of interaction or experience they are having with our company.
What we call in marketing the Customer Journey:
- Subscriber: users who have subscribed to our newsletter is the first step of approaching the Company. We still don’t know what they need, why they contacted us.
- Prospect: this type of users includes those who have asked for some information through forms, chat, email, phone etc…
- Lead: After asking for some information the user requests a quote, expresses real interest
- Customer: From interested user becomes customer. As we can see in this journey is the 4th step
- Ambassadors: Customers who feel particularly pampered, loved by our company, become our ambassadors, that is, testimonials. Through word of mouth they speak well of us to their friends and acquaintances.
As we have seen, the Customer Journey is definitely articulated.
This process, the basis of inbound marketing, has as its sole objective to really put the customer or possible customer at the center of our strategy.
It is, in essence, about creating a relationship of trust and respect with the user.
LinkMatch for HubSpot: What about our contacts on Linkedin?
In this context, acquiring leads from our Linkedin contacts is extremely effective.
We probably don’t know all of them. Some may have friended us, but we don’t know who they are.
Others are long-time contacts.
Others are people we have contacted directly.
Regardless of the nature of the contact, we are not talking about a simple email associated with a first and last name.
We are talking about people whose photograph we have, we analyze the educational background, we see what companies they have worked in, what they are experienced in etc… but, most importantly, with whom we have already made an initial relationship in Linkedin.
We can exchange valuable content, either through our personal profiles or through our business page. And you know, valuable content is the engine of lead generation, as well as being the mantra of theInbound Marketing philosophy.
And HubSpot knows this very well.
So if my LinkedIn connections are interacting with my content, commenting, asking for information, etc., why shouldn’t I add them to my personalized Hubspot lists, of course with prior consent from the user.
It would really be a waste of contacts, but more importantly of opportunities!
You can perform this task by installing a simple Google Chrome extension, which is even free: LinkMatch for Hubspot
LinkMatch for HubSpot. How does it work?
LinkMatch for HubSpot is an extension that we can easily find on the Chrome Web Store.
It is a totally free extension and allows us to connect our LinkedIn account to HubSpot.
This gives us the opportunity to make the best use of all our connections, precisely because, by transferring their information into Hubspot, we can make the best use of our Marketing Automation strategy.
So we just type in “LinkMatch for Hubspot” on the Chrome Web Store and proceed with the installation. Once the installation is complete, you will need to “log in” to the extension.
In this case, we click on the button (CTA or call to action) “Sign in with HubSpot” and wait for it to load. At this point we will be prompted to:
- Accept the terms and conditions of the extension
- access contact information
- read messages from our connections
- agree to the Privacy Policy and Terms of Service
Once you accept all the terms and conditions of LinkMatch for Hubspot, the installation can be said to be complete.
How to use LinkMatch for HubSpot
Finally, we can use the extension directly from our LinkedIn profile.
We access our Linkedin profile and go to check our list of connections.
Any user who is part of our network may already be on our Hubspot list, or not. Let’s see together how to verify this.
I clicked on the tab for Donato Cremonesi, CEO of the Agency. In this screenshot, we can see how my link has a green symbol.
Just like a traffic light, this tells us that our link is already in our HubSpot database and offers us a “green light.”
In fact, by opening the specific profile we are analyzing, and clicking on the green symbol, we can view all the information Hubspot has about that contact. In this way, we will have the ability to enter more information about that contact, including through LinkedIn.
Of course, as we were saying, we could be in a completely different situation. Such as not having our own connection in the HubSpot database.
In this case we see the profile of Brian Halligan, CEO HubSpot. In this screenshot, we can indeed see that next to the first and last name of my link, in addition to the red symbol, an actual Call To Action attracts our attention, inciting us to add that profile to HubSpot.
And it is this button that will generate our personalized profile. In fact, LinkMatch for Hubspot will take as much information as possible from the selected LinkedIn profile, creating a real customer/potential customer file. Exactly like those already in the database.
Of course, we can also add other information if we have any, especially if it can serve us to improve the profiling of the board.
And once we have completed uploading the information, all we have to do is confirm, to add our new contact to Hubspot.
The benefit of LinkedIn’s focus
Once again, HubSpot offers us a great service, and more importantly, a great help, to implement our Marketing and Communication strategy.
In fact, let’s think about how many contacts would be wasted if we didn’t take into account the possibilities LinkedIn offers us.
And how much time would we waste, creating a contact sheet for every single link we have on the platform?
An information-rich LinkedIn profile allows us to start off at an advantage, precisely because our Focus will be blatant and known to all.
The manager of a restaurant, the owner of a pharmaceutical company, the marketing manager of a company, etc.
Every one of us on LinkedIn, is attracted to what interests him or her in the business field, especially if that content offers value, so it teaches something, or solves a problem.
That’s why we at Factory Communication place great emphasis on Focus and Ethical Business.
Proposing content that attracts the attention of my readers will only improve my Web Positioning, causing me to climb the top rankings in a search.
Moreover, how could we prove that we are competent if we do not explain our modus operandi to our readers?
Let us remember, because it is important, to never be afraid to share our know-how. Our experience, our professionalism and our expertise, are all factors that we must always emphasize, and explain,
This way it will be easy to get a reaction like, “Hey, but these guys know a lot!”
Don’t you think so?
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