Looking for customers on the Internet is one of the biggest efforts for digital marketing companies.
They often invest budget that does not come back profitably. The error is strategic.
Finding new customers is a chess game in which clear objectives must be pursued strategically.
It takes a definite plan to seek new customers–or to be found.
Factory CEO Donato Cremonesi tells us some tricks of the trade.
How to acquire new customers with web marketing?
The first thing to do is to differentiate ourselves from competitors and identify a niche of people to target.
It makes no sense to multiply efforts even to users who are not interested in our proposal. Better instead to optimize resources and go straight to those we know are in line with our products or services.
Having a niche audience also helps us define the characteristics of these people: age, interests, values, desires, culture, etc.
This is essential data to modulate our communication, but also to understand where we can meet, online, these people.
These are the very first steps needed to look for customers on the Internet.
So what are all the tools a company can use to search for customers online?
There are paid and unpaid tools.
Among those paid tools are the ADV campaigns, effective in the short term.
Then we have a whole part of content marketing and inbound marketing: DEM, SMS, content marketing with guest posting on third-party sites, social media, etc.
To be found, however, there is nothing better than an SEO strategy.
Is it necessary to be on social to win new customers?
We only need to be on social media where our potential customers are as well.
It therefore depends on the type of products and services we sell, the target audience we are addressing (age, attitudes, interests), but also the budget we can actually spend on sponsorship.
And, of course, by the return on investment we expect to have from the social platform in question, calculating the pros and cons in terms of economics and expenditure of time and energy.
Clearly, to profit from social, it is essential to implement a Social Media Strategy, and even this item can weigh on our finances.
How can local businesses search for customers online?
Companies that have a locally rooted business have a very strong tool for finding customers on the Web, which is Google My Business.
It geolocalizes activities, is free, and from the users’ point of view is extremely easy to use.
It places us on Google Maps and Google Search, helping potential customers find us nearby.
If you have a locally rooted business we recommend you read this article:
Find out how Google My Business can grow your business.
Are there other free ways for potentially interested Google users to find us?
Certainly yes. The main methodology is SEO. In fact, through an SEO strategy, websites and content are optimized to intercept user searches.
With good SEO and an effective content marketing strategy, we can place a significant number of pages of our site right in the top search engine results.
They will appear before the eyes of users intent on doing a search.
An outstanding methodology for attracting lots of new clients and contacts.
How to search and find new B2B customers through SEO?
The best way to approach a potential customer through SEO is to provide useful content that will propel them forward in the marketing funnel.
Put more simply: if a user finds a piece of content posted on our site useful, he or she will be stimulated to return to it, or to sign up for our newsletter.
Not every user who lands on our site will turn into a customer, but an SEO and content marketing strategy with an inbound approach is most useful in helping interested users become paying customers.
To do so, we need to know mainly two aspects.
First, what are the searches made by users, in order to identify the most effective keywords to use in writing our content.
Second, through Google Analytics and Google Search Console, we can get some interesting data on who our customers are, how they get to the site, what content performs best and is most interesting.
As you can see from this brief interview, implementing a web marketing strategy that allows us to acquire new contacts (lead generation) and customers and increase sales is far from trivial.
Do you want to implement the marketing strategy to search for customers on the Internet?
Here are 5 activities you can do right away:
In an increasingly competitive and digital marketplace, it is critical to adopt targeted and innovative strategies to stand out from the competition and reach your ideal audience. Below, we will explore five effective strategies for seeking new customers online, with practical tips for implementing them.
1. SEO Optimization: Get Found by Search Engines.
Search Engine Optimization (SEO) is one of the most powerful strategies for attracting customers online. Being visible on search engines like Google means intercepting people who are already searching for products or services similar to yours.
How to implement it:
- Keyword research: Identify the keywords your potential customers use during their online searches.
- Web site optimization: Make sure your site is fast, mobile-friendly and well-structured. Each page should be optimized with quality content and relevant keywords.
- Content creation: Writing blog articles, guides or case studies that answer your potential customers’ questions increases theauthority of your domain and related site and improves your ranking in search results.
A well-optimized site not only makes you visible, but also positions you as an expert in your field, increasing the trust of visitors.
2. Social Media Marketing: Connect with Your Audience.
Social media are indispensable tools for building direct relationships with your audience and increasing your brand’s visibility.
Platforms such as Facebook, Instagram and LinkedIn allow you to reach specific targets through engaging content and targeted advertising campaigns.
How to make the most of them:
- Create engaging content: Publish informative posts, emotional videos or stories that tell your company’s values.
- Interact with the audience: Respond to comments and messages in an authentic way to establish trust.
- Invest in targeted advertising: Use advanced targeting options to reach users based on interests, behaviors and demographics.
Social media is not just a communication channel; it is a dynamic showcase where you can display the unique value of your offering.
3. Content Marketing: Offer Value Before You Ask
Content marketing is all about creating useful and relevant content for your target audience.
This strategy not only attracts new customers, but educates them about the benefits of your products or services.
Examples of effective content:
- Blog posts that solve common problems.
- Video tutorials showing how to use your products.
- Infographics that explain complex concepts in a simple way.
The goal is to position yourself as an authority in your industry, building trust and increasing the likelihood that visitors will become customers
4. Email Marketing: Cultivate Acquired Contacts.
Email marketing is a powerful tool for maintaining contact with potential customers and guiding them along the path to purchase.
A well-segmented email list allows you to send personalized and relevant messages.
How to:
- Build an email list: Offer incentives such as discounts or free materials in exchange for signing up.
- Personalize messages: Segment the list based on interests or behaviors to send targeted emails.
- Automate campaigns: Use email marketing software to send messages at the right time, such as after a site visit or abandoned shopping cart.
Email marketing not only increases conversions, but also strengthens the relationship with existing customers.
5. Influencer Marketing: Leverage the Credibility of Others.
Collaborating with influencers in your industry can help you reach a wider audience quickly.
Influencers have already built a trusting relationship with their followers, making it more likely that those followers will be interested in your offer.
Practical advice:
- Choose influencers who share your brand values.
- Collaborate to create authentic content, such as reviews or tutorials.
- Monitor campaign effectiveness by analyzing metrics such as engagement and conversions.
Influencer marketing is particularly effective in increasing brand awareness and attracting new target customers.
Seeking customers on the Internet requires a combination of well-planned strategies and consistency in execution.
Optimizing the website for search engines, using social media strategically, creating valuable content, cultivating relationships through email marketing, and collaborating with influencers are all winning tactics.
By implementing these strategies, you will not only attract new contacts and clients, but also build lasting relationships based on trust and mutual satisfaction.
If you want to learn more about the topics we cover, we recommend you check out our BLOG full of insights and lots of useful information.
