Online eCommerce realization for Garage Mania
The new eCommerce Site created by Factory Communication for the company GladiatorWorx SAGL based in Lugano, Switzerland and owner of the well-known brand Garage Mania, the innovative portal dedicated to all Garage enthusiasts, is now online.
The goal of the project was to generate the correct positioning of the new Brand in the market, with the aim of acquiring new customers, and increase sales of these High Quality products. The real players in eCommerce.
Do you want to create a showcase website indexed on search engines?
Don’t wait, contact us!
For quick contact call 0373-1940605 or write to info@factorycommunication.it
Online eCommerce Realization: the Strategy
The SEO strategy behind online positioning
GladiatorWorx SAGL’s goals are to conquer the Italian market in the short term, and later expand its activities throughout Europe.
Garage Mania – The Garage Madman’s Paradise, deals with Garage design and outfitting and offers a wide range of high-end products including: Gladiator, TRM Garage, RD Garage Floors and Kraftwerk.
We report the activities included in the communication and marketing plan implemented by Factory Communication.
- Development of the new eCommerce in 3 languages using WordPress and WooCommerce
- Designing the navigation tree to make all content immediately usable (user experience).
- Content creation according to SEO Strategy.
- Integration with Facebook Shops, Instagram and Google Shopping to increase the number of customers and sales.
HubSpot CRM configuration and integration
- Setup and customization of Master Data (people, companies, deals and tickets);
- Creating the Sales Funnel
- Creating Static and Dynamic Lists
- Connecting HubSpot to WordPress for managing information request forms, newsletter subscription, Live chat and Chat Bot,
- Connecting HubSpot to WooCommerce for managing the Sales Pipeline and abandoned carts
Market positioning strategy
- SEO Strategy: Analysis of user searches and construction of theKeywords Tree;
- Social Media Strategy: Implementation of Social Channels on Facebook and Instagram and Social Posting activities;
- Implementation of ADV Campaigns for Lead and Customer generation that will be managed in HubSpot’s sales pipeline;
- Email Marketing Strategy, both for business development and implementation of Inbound Marketing Strategy.
This modus operandi made it possible to optimize all content of the new e-commerce effectively, intercepting ideal potential customers(Buyer Personas) and increasing positive online sales opportunities.
The Internet Site definitely plays a key role in a company’s Marketing and Communication Strategy. And this is also the case for Garage Mania, the portal dedicated to Garage Crazies.
Realization responsive online sales sites
The Multilingual Ecommerce Site was developed using Responsive technology, which allows all content to be enjoyed properly, regardless of the device used: personal computer, tablet, or smartphone.
In fact to date, users’ browsing is mainly done through smartphones. Especially in some areas.
Hence, the need to create a site that was properly searchable from any device.
Searching for content is easy and immediate thanks to an effective navigation tree and an internal keyword search engine.
For the realization of this project, WordPress, the best performing CMS in the field of websites, was used.
In addition to allowing better content management, and the achievement of ambitious goals in terms of SEO Strategy, WordPress is among the most versatile, and easiest to use CMSs.
When we talk about “versatility,” we mean its ability to interact with different plugins, and to integrate with lots of external software. This includes HubSpot.
In particular, this integration, enabled proper profiling of the user, thanks in part to the tracking of their online behavior, and their precise qualification in the contact database.
Not to mention optimized management of contact forms, newsletter subscription forms, chatbots and live chats. With seamless integration with HubSpot, it is possible to acquire and profile contacts, generating a precise sales funnel.
WordPress
One of the most powerful CMS (content management system) in the world. Open source, intuitive and SEO friendly.
Astra
WordPress theme for developing sites that are fast, lightweight and optimized for all search engines.
WooCommerce
The most effective ecommerce platform that allows you to create an online shop for your WordPress site.
Elementor
The best WordPress page builder for creating professional, eye-catching and optimized sites on all devices.
Facebook Marketplace
The plugin to connect WooCommerce to Facebook and Instagram.
Yoast SEO
The plugin that allows you to manage and optimize the SEO positioning of your website on search engines.
WPML
The most popular and best performing WordPress plugin for creating multilingual websites and eCommerce.
Online eCommerce implementation to acquire new customers!
If you are reading this page, it means that you have been searching online to find the Agency that can work with you to build your new e-commerce website.
You are probably considering whether and how, to make your new website:
How much should I invest? How long does the update take? What results can I achieve?
These are just some of the legitimate questions we are asked when we are asked to set up a new website, or an online store.
Find out how Factory Communication can help you!
