Factory Communication

Social Media Marketing Consulting

Through our Social Media Marketing Consultancy we reach and retain your users to turn them into Happy Customers!

You may be wondering:

  • What is Social Media Marketing Consulting for?
  • Is it essential to have a presence on social channels?
  • Why should I entrust my company’s strategy to a Social Media Marketing Agency?
  • How can you help me?

If these are just some of the questions you are asking yourself, don’t worry, you will find all the answers on this page.

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Social Media Consulting

Why can this be an opportunity?

Social Media Consultancies use Social Channels to build the right relationship with your users!

They aim to create the right visibility for a company, business or public figure through a presence on Social.

Targeted consulting to generate the right positioning of your Company on Social channels, acquire new customers, increase sales and win over your competitors.

Through social media marketing we can achieve multiple goals, all of which are extremely important, such as:

  • Activities of promotion and sale of goods and services, all the more so when the company is equipped with e-commerce.
  • Generation of new contacts, an activity called lead generation, to provide to one’s sales network.
  • Customer support activities in both the pre-sales and post-sales phases (social caring).
  • Improving customer satisfaction (customer satisfaction) and customer services (customer service)
  • Increasing Brand visibility, notoriety and reputation(brand reputation) to distance the competition.
  • Search activities for new personnel to be introduced to the Company.
  • Increased personal visibility, in the case of sportsmen, show business people, politicians etc.. also defined as Personal Branding.
  • Generating more traffic to the website.
  • Improved site ranking of the site through link building
  • Increased brand awareness or brand recognition(brand awareness)
  • Creating and developing interactive relationships with its target audience
  • Development of reputation, as an expert or leader, in the relevant field(brand authority)

With the Social Media strategy implemented by our web agency, we can increase the visibility and notoriety of your brand, increase its market presence and consequently business and profits.

It enables companies, businesses, associations of any size and structure to build and maintain relationships with their target audiences on different Social Channels.

This factor is extremely important because it enables the implementation of all those strategies that make the Client or potential Client, the real protagonist of the Communication.

To implement a winning social media strategy, it is essential to start with a Social Media Audit of the Company’s channels.

So many companies, in fact, are also using the various social platforms for loyalty activities and pre- and post-sales technical/commercial support (Social Caring).

With the advent of the Web initially there were only corporate websites and blogs, then portals, aggregators and finally virtual communities emerged.

Only a decade ago, social platforms emerged powerfully on the global Communications scene, becoming, in some cases, the main players.

Social Media Marketing Strategy Factory Communication

1. Definition of objectives.

  • Branding
  • Engagement
  • Conversions
  • Customer Care

2. Identification and definition of the target audience

  • Who is your ideal customer?
  • Who is your Buyer Persona?

3. Choice of channels and platforms

  • What is the ideal channel for your Company and Brand?

4. Creation of material for publication

  • Editorial Plan
  • Visual Design
  • Copy Realization

5. Analysis of the results obtained

  • Performance
  • Conversions
  • Engagement
  • Leads, Customers and Turnover

What is the goal of a Social Media Strategy Consultancy?

Carrying out proper web social media consulting improves your Company’s business! The purpose of social media marketing is to create conversations and interactions with users/consumers. Intensify the relationship between brand and audience, consequently strengthening the relationship of trust.

Thanks to Social Strategies, it is possible to acquire new potential customers and increase sales of our e-commerce.

It differs from any other type of marketing because it allows companies and customers to interact and comment; a fundamentally new system of obtaining feedback and advice. This aspect, represents a novelty compared to traditional marketing, which often relegates the consumer to a mere spectator watching advertising.

Social media marketing on the Internet gives consumers a voice: content alone is not enough, companies need to know how to interact.

Like any new technology, strategy or channel of Communication, social media marketing also reaps its victims.

Unfortunately, we have met so many Entrepreneurs and Professionals who were “burned” by their first experiences with social media marketers or Social Media Agencies.

Like any job, it is not invented, much less improvised. The training part and continuous updating are crucial.

Do you want to achieve an effective and successful presence on Social? Contact Factory Communication, Social Media Strategy Milan Consulting.

Social Media Marketing Consulting

Instagram consulting

Instagram Social Media Manager Agency: we develop the Business of Companies.

Our Instagram Consultations allow you to increase Brand visibility and notoriety.

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Facebook consulting

After analyzing the importance of integrating a social media strategy into one’s marketing and communication plan, let’s look at how Facebook can help us achieve this important goal.

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Pinterest consulting

We analyze your Business goals and implement the Marketing and Communication Strategy that meets your needs.

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Linkedin consulting

We develop your Company’s Business. Our Linkedin Consulting enables you to increase your Company’s visibility, notoriety and Brand Awareness.

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Social Media Marketing Consulting for Your Business: Related Articles

Read all the articles in the section of our Blog dedicated to Social Media Marketing for Businesses