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homepage of an online tourism portal displayed on a tablet

Creating a tourism portal: launch your digital business

Want to create a tourism portal and turn it into a profitable business? Learn how to design a tourism destination portal, monetize it and position it on Google. Complete Guide 2026.
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factorycommunication.co.uk homepage displayed on a tablet, where you see the push notification signup request

Website push notifications: why SMEs should use them

Imagine opening your store every morning, but instead of waiting for customers to come in, someone would allow you to knock directly on their doors with a personalized message. This is what push notifications do for your website or eCommerce.
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one hand holds up an illustration of a brain with the word AI in the center.

Google Deep Thinking Ratio: what changes for Italian SMEs in the next 3 years

Google has unveiled new research that could significantly change the way AI works and, as a result, how much it costs and how accurate it is. In this article I explain what it means, why it is different from what is there now, and most importantly what it could change for your business in the next 2-3 years.
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A metal shopping cart placed on a tablet display with a yellow background. The background of the image is purple.

WooCommerce shopping cart: how best to manage it

If you’re running an e-commerce with WooCommerce, the shopping cart is one of the most important elements of the entire shopping experience. Find out how to best manage it!
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a woman writes on a laptop computer

Lead nurturing via email marketing: dos and don’ts

Lead nurturing strategies are indicated in the treatment of lead retention, within a broader inbound marketing strategy.
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logo milano cortina 2026

Milan Cortina Paralympic Games

The Milan Cortina 2026 Paralympic Games are the major international event dedicated to Paralympic winter sports, with athletes from all over the world ready to compete in various disciplines on snow and ice.
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Two hands type on a computer keyboard. In over an inf graphic that the writing AI

How AI crawlers are changing the rules of the game for online sellers

AI crawlers are revolutionizing the web. Learn about opportunities and risks for your business and how to prepare today.
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Marketer event

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SEO Course (Test)

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Person holding tablet on which a green-colored image displaying a data stream is displayed

Sustainable marketing: how to communicate value without greenwashing

Sustainable marketing: how to create value for the enterprise with authentic sustainable communication while avoiding greenwashing.
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una ragazza sorridente sta guardando con attenzione uno smartphone

Micro-moments to capture the user’s attention at the right time

In today’s digital world, users’ attention is fragmented and increasingly difficult to gain. This is where micro-moments (or micro moments) come in, those very brief moments when a person picks up the smartphone to satisfy an immediate need.
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A face split in two: on the left a human face, on the right a cyborg face

Human-First Marketing: what is your Brand’s strategy?

Human-First Marketing in 2026: How to use AI and technology without losing the centrality of people. Discover examples, strategies, and practical insights for making your brand truly human.
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A smiling young woman is selling her clothes online

Selling on WhatsApp: strategies to increase sales

Selling on WhatsApp is now one of the most powerful levers for turning contacts into revenue, especially for SMEs and local businesses that want to work in a direct and measurable way. Working strategically, the channel becomes a true commercial engine, from contact acquisition to closing the sale.
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influencer content creation

The 10 (+3) new features for the Influencer and Creator Economy 2026

Influencer marketing today represents one of the most strategic components of any company’s digital marketing mix. The goal is no longer to preside over social media platforms, but to integrate them into a communication strategy capable of connecting corporate messages with the right people, at the right times and in the most relevant contexts.
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Illustration explaining the 3 different stages of the sales and marketing funnel: ToFu or top of the funnel, MoFu or Middle of the funnel and the last one, BoFu or Bottom of the funnel

TOFU MOFU BOFU: how to convert contacts into customers

In this article we look at how thoroughly understanding the concept of TOFU, MOFU and BOFU is essential for any business that wants to improve its marketing strategies and enhance the sales funnel to attract new leads and customers and increase sales.
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On a gray sheet of paper 3 selectors: one with 5 stars and smiley face, 1 with 3 stars and neutral face, and one with 1 star and worried face

How to manage reviews: tools you need to know

In this article, let’s look at how to handle reviews professionally, what tools to use, and why it makes sense to get an agency to work with you.
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An illuminated LED button that reproduces the inscription

PHP? Find out which version to use in 2026 for your site or eCommerce!

This article takes a cue from an error that is occurring more and more often, during theme and plugin updates in many WordPress sites and suggests which version of PHP to use to stabilize your website or eCommerce.
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some people from a marketing team

Best marketing agencies in Italy: guide 2026

We asked 3 different AI services to produce a report regarding the best marketing agencies in Italy for 2026
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A human hand and a robot hand, in the center the words AI Search

SEO and artificial intelligence: how are they connected?

In this article, we analyze the connection between SEO and artificial intelligence and more specifically how technical SEO factors affect artificial intelligence-based search.
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a young woman holds in her hands a sign with the Linkedin logo on it

Linkedin 2026: strategies for building a personal brand that generates leads

In the ever-changing digital landscape, Linkedin in 2026 represents more than just a platform upgrade-it is a true paradigm shift for companies, consultants, and professionals who want to stand out in a credible and lasting way.
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Group of smartphones resting on a table displaying videos

Google VEO video generator: amaze your customers

Google VEO 3 is Google’s new artificial intelligence model for generating “studio-quality” videos from text or images, designed to be integrated into companies’ marketing, advertising and content creation workflows.
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Breadcrumb Gossario Factory Communication

Breadcrumbs: What they are and what they are for!

Breadcrumb literally means breadcrumbs, like the ones used in Tom Thumb’s fable to find their way back.
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Illustration on a yellow background. A hand draws a line with a pencil and connects 2 boxes. On the right is a businessman where it says "Data" on the left is a box that says "Ethics"

Data ethics: how privacy compliance can become a competitive advantage

Learn how adopting data ethics principles enables improved decision-making, reduced risk, and stronger relationships with the public.
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influencer content creation

Influencer marketing integrated into digital strategy

Influencer marketing today represents one of the most strategic components of any company’s digital marketing mix. The goal is no longer to preside over social media platforms, but to integrate them into a communication strategy capable of connecting corporate messages with the right people, at the right times and in the most relevant contexts.
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