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a young woman holds in her hands a sign with the Linkedin logo on it

Linkedin 2026: strategies for building a personal brand that generates leads

In the ever-changing digital landscape, Linkedin in 2026 represents more than just a platform upgrade-it is a true paradigm shift for companies, consultants, and professionals who want to stand out in a credible and lasting way.
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Composit of 40 photos of people's faces. In over the words Social Selling on a yellow background.

Social Selling: The guide to boosting sales

Get ready to discover how to turn your social media business profiles into powerful sales tools and seize all the opportunities Social Selling has to offer for your business success.
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What does the social media manager do?

Who is the social media manager? What tasks does it perform? What knowledge and skills do you need to have in order to perform your duties in the best possible way?
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a girl holds up two hashtags with the hashtag symbol #

Social media consultant-who to choose?

In this article you will find our 4-point checklist for choosing your social media consultant.
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Social media audit for companies

The social media audit is a key strategic tool to thoroughly evaluate the performance of company profiles, identify strengths and weaknesses, and compare with competitors.
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LinkedIn SEO Optimization thanks to Pulse

As of today, it is possible to do SEO on LinkedIn. This can be great news, especially for professionals who want to network and use the professional social to attract new contacts.
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Social network algorithm: main differences!

Considering the differences between the algorithms of the main social networks, helps you maximize the effectiveness of your marketing strategy and achieve better results. In this article we analyze the differences between the main Social channels.
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Factory Communication's Linkedin company page interface

Creating a company page on LinkedIn for your Business

Creating a company page on LinkedIn can be very useful for the development of your Business and your Communication and Marketing Strategies
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a woman is making an online purchase with a laptop computer

Prospecting: how to find new potential customers

Marketing and negotiations don’t always go smoothly: a lead can orbit your brand for a long time without ever buying. Finding new customers is the most important-and difficult-part of the sales process, and you can do it with prospecting.
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Social media marketing strategy the best performing posts in 2022 Factory Communication

Social media trends 2022 the data you need to know!

In your 2022 social strategies, what types of posts really can’t be missed? What content engages and converts?
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Social Selling index interface on Linkedin

Social Selling Linkedin: how effective is your Profile?

Your Social Selling Index (SSI) measures your effectiveness at establishing your professional brand, finding the right people, interacting with relevant information, and building relationships.
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Linkedin Stories: why to use them

In this article we discuss Linkedin Stories and provide some interesting insights into using them in your Social Media Strategy.
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LinkMatch for HubSpot to find customers on Linkedin

With LinkMatch for HubSpot you can import, manage and profile your Linkedin contacts directly on the HubSpot CRM.
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Doing Marketing on LinkedIn: 7 good reasons

7 good reasons to use Linkedin to connect with new customers and leads and increase sales of your products and services.
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In this image, the linkedin interface on a cell phone. The image was used by Factory Communication to introduce the new features of groups on linkedin

Groups on LinkedIn: Why use them for your Business

Groups on LinkedIn: find out why they can help you increase visibility, contacts, customers and sales!
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Linkedin Blog

Are you a professional or the owner of a company that operates mainly in the B2B world?

Would you like to use LinkedIn to increase the number of customers and contacts?

Read our articles dedicated to Marketing and Communication Strategies applied to LinkedIn.

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