A fast hosting service for WordPress can greatly improve the search engine rankings of your website or eCommerce, generating increased visits to your site and, consequently, the opportunity to gain new leads and increase sales.
As you might guess from the introduction this article is focused on the user experience and performance of sites developed on the WordPress platform.
We chose this platform more than 10 years ago and still consider it one of the best choices made by the agency to protect its clients’ development investment.
And now let’s get to the heart of the article by saying that SEO strategy is not only about content but also about how a website is structured. Its performance.
In the article 4 tips for optimizing your WordPress site, we talked about how important SEO is for indexing a website, even in the case of multilingual websites, and which plugins you can use to help you with this arduous task.
Today we give you a couple more tips and tell you that SEO is not everything!
Fast WordPress hosting is key part of indexing
Before going into technicalities and explanations, it is important to say one thing.
Hosting is the engine of your website. A good hosting service allows you to improve the user experience.
Our advice? If you want a fast and effective website, don’t skimp on the hosting service.
How? Your site can be keyword rich, SEO Friendly etc, aesthetically beautiful but…slow! Heavy! Not secure!
No user will linger waiting for your site to load that page that never loads, wastes time and consumes a lot of data.
He will prefer to go to a competitor who may provide less information but will do so in less time.
Relying on a fast server is most important!
Don’t forget that site response speed is an important index that affects Google ranking.
From the point of view of the actual functioning of SEO hosting, it is essential to use providers that guarantee us:
- High performance on the hardware side
- Good connectivity of the server to the internet connection
- Right ratio of sites hosted on the machine and hardware performance
- Efficient daily backup system
- Integrated and efficient anti spam and malware system to limit hacking and spamming attacks
Avoid the risk of being perceived as unsafe by making sure your hosting manager enables HTTPS protocol.
This will put your users’ minds at ease as your site will be flagged as secure, put you safe from unsavory web attacks, and be rewarded by Google!
Professional WordPress hosting: lightweight and secure
We make a careful choice when creating our site.
First, we choose a theme that is free of malicious code and spam links.
Reviews from users who have downloaded it before us will help us find the one that best suits our needs and allow us to “sew” the website to ourselves.
Once the theme is installed protect your site by updating it with each new release, and don’t forget to make a backup first!
Pay attention to the plug-ins you install, they turn out in fact to be the first source of hacker attacks, they also risk weighing down our site making it difficult to navigate.
As we populate our site with content this will inevitably become heavier.
We help the system and users by uploading images as light as possible, but without them being grainy or damaged.
Seventy percent of our message is encapsulated right in there!
Speaking of plug-ins, you can activate some that manage the site’s cache, just like you do on your pc!
The plug-in generates a static version of the most visited pages of the site, making navigation fast and interactive.
Fast hosting for WordPress why is it important?
An effective and fast hosting service is critical to the success of a website or e-commerce for several reasons:
User Experience
The loading speed of a website directly affects the user experience.
Slow sites can frustrate visitors, leading to a high abandonment rate and decreased user satisfaction.
SEO Strategy
Search engines such as Google consider site speed as a factor in page ranking.
A fast site can therefore have better positions in search results, attracting more organic traffic.
Conversions
For e-commerce, site speed is directly related to conversion rate. A faster site can mean a smoother path to purchase, leading to more sales.
Reliability and UpTime
A website that is not always available can cause lost sales and reputational damage.
A reliable SEO hosting service ensures that your website is always online and accessible to users, even during traffic spikes.
High uptime guarantee, ensuring that the site is always accessible to users.
It also reduces downtime that can negatively affect the company’s reputation and revenues.
Speed and Performance
A slow or unreliable website can frustrate users and make them desist from purchasing or browsing.
A fast hosting service ensures fast loading times and a smooth user experience, which results in more conversions and a better reputation for your website.
Fast dedicated server, use of technologies such as cache, CDN (Content Delivery Network) and SSD (Solid State Drives) for fast loading times.
Security
A website vulnerable to cyber attacks can put your customers’ data and your reputation at risk.
A good hosting service offers advanced security features to protect your website from malware, hackers and other online threats.
Robust security measures, including regular backups, protection from malware and DDoS attacks, and SSL certificates to ensure data security.
Scalability
If your website grows in popularity, you will need an SEO hosting service that can scale to meet your growing needs.
A good hosting provider offers several plan options that you can upgrade as your website grows.
It must also be able to handle traffic spikes by increasing available resources without negatively impacting site performance.
Best hosting for WordPress: how to measure performance
There are several tools you can use to measure the performance of your hosting service:
- Google PageSpeed Insights: This free Google tool evaluates the speed of your website and makes suggestions for improving its performance.
- GTmetrix: Another free tool that provides a comprehensive evaluation of your Web site’s performance, including load times, page size, and resource utilization.
- Pingdom: A paid service that offers continuous monitoring of your website’s performance, so you can identify and fix any problems in real time.
In addition to these tools, you can also monitor the following metrics to evaluate the performance of your cloud hosting service:
- Page load time: The time it takes to fully load a page on your website.
- Uptime: The percentage of time your website is online and accessible to users. Services such as UptimeRobot can monitor your site’s uptime, providing data on its reliability over time.
- Error rate: The percentage of requests to your Web site that fail.
- Load Testing: Tools such as Load Impact or Apache JMeter can simulate a large number of concurrent accesses to your site to see how the SEO hosting server handles the load.
- Resource utilization: The amount of CPU, RAM and bandwidth used by your website.
- Technical Support Response: Rate the speed and effectiveness of the cloud hosting provider’s technical support by submitting support requests or technical questions.
If the performance of your web hosting service is not satisfactory, don’t solve the problem by enabling automatic updates; in fact, you may run into some plugin incompatibility problems.
You may need to consider switching to another provider who is able to give you a managed WordPress hosting service.
Remember that an effective and fast WordPress hosting plan is a critical investment in the success of your website or e-commerce.
Choose a reliable and reputable shared hosting provider that offers the features you need to meet your needs and grow your online business.
Factory Communication has chosen to place its websites on www.kinsta.com, the only one that can provide a professional WordPress hosting solution.
