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Person reviews psychology study

Online reviews for a psychology practice: how to handle them

Learn how to manage online reviews for a psychology practice: a guide for psychologists and mental health professionals
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LLM optimization: how to get found by AI models

Large language models (or LLMs, from Large Language Models) are revolutionizing the way people search for and consume information.
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People who create a marketing strategy

Brand communication, what it is and how it works

In the marketing world, we often hear about brand communication, but not everyone really knows what it means and, more importantly, how it can make a difference to the success of a business.
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Elegant man working in a law firm

Law firm marketing: stand out by finding your niche market

Who would have thought that even a lawyer would have to study marketing? Yet, in 2025, a law firm’s success starts with good… law firm marketing.
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Marketing team talks about the strategic plan

How to create a marketing strategy for a construction company?

In this article we will explore, step by step, how to build a marketing plan designed specifically for marketing construction enterprises.
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Google Mixboard: the future of visual creativity!

Artificial intelligence is revolutionizing the way we work, communicate and create. The latest innovation in this field comes from Google Labs, which recently launched Mixboard, an innovative tool designed for visual brainstorming and moodboard creation.
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Proximity marketing: what it is and what it can do for your business

In the modern marketing landscape, proximity marketing (or proximity marketing) is emerging as one of the most innovative and effective strategies for reaching customers.
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Answer The Public what is it? Complete guide for entrepreneurs

In this article we will explore Answer The Public what it is, how it can benefit your searches, and how to integrate it into an effective content marketing strategy.
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Metaverse and marketing: opportunities and challenges for companies

The metaverse is revolutionizing the way companies interact with their customers, opening new frontiers for marketing and communication. But what does the term “metaverse” really mean?
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Ideas for attracting customers to a restaurant

Every entrepreneur who runs a business is faced with a daily challenge: how to increase and find new customers and increase sales? In this guide, I will take you step-by-step through the exploration of the best marketing and communication strategies in simple, direct, action-oriented language.
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Example of using Google Labs' Doppl APP.

DOPPL: Google Labs’ New Frontier of Virtual Try-On.

Using artificial intelligence, DOPPL allows users to see how they would look in any outfit by simply uploading a personal photo and image of the desired garment. This service opens up new perspectives for the digital shopping experience, offering an innovative solution for both consumers and fashion and retail entrepreneurs.
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A very beautiful and fashionable woman dressed in black with black glasses

Luxury Marketing: how to make a difference

In this article, we will guide you through the differences between expensive and luxury product, delve into luxury marketing strategies, and show you how our agency can help you identify the positioning of your product to get real results.
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Finding new B2B customers: strategies for Entrepreneurs

In an increasingly competitive market, where digitization has radically transformed buying and selling processes, it is crucial to adopt targeted strategies, invest in effective channels, and carefully plan each stage of the acquisition campaign. In this article, we take a practical and technical look at everything a business owner needs to know to find B2B customers, overcome major challenges, develop an effective budget, and choose the best performing marketing activities and channels.
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A tablet in the foreground displaying a furniture e-commerce

Digital furniture marketing: strategies for selling online

If you are a small business owner and want to start selling furniture online, it is essential to adopt targeted strategies and digital channels tailored to your real business needs. In this article, we analyze two distinct but complementary approaches: the local strategy, for those who want to enhance their showroom in the local area, and the national/international strategy, for those who focus on furniture eCommerce.
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A yellow robot in front of a laptop computer on which Factory Communication's YouTube channel is displayed.

YouTube AI: what changes for users, creators and companies

New AI YouTube features are redefining the experience for both users and creators, also opening up unprecedented scenarios for companies focusing on video marketing and digital communications.
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Google PhotoSphere: get your Company off the ground.

Among the most innovative tools made available by Google, PhotoSphere is a powerful and versatile solution for local companies and businesses that want to increase their visibility, attract new customers and boost sales.
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Accessibility of Public Administration sites: Why?

The accessibility of public administration websites is now a fundamental requirement for ensuring equitable, inclusive and efficient services to all citizens.
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Marketing Articles

In this section you will find lots of articles that address multiple marketing and communication issues.

You can find tips on how to analyze the market and your competitors.

Some marketing articles describe how to identify the right consumer(buyer persona) for your product and service.

Other articles on Marketing talk about how to implement the strategy to reach your potential customer and create the right trust relationship.

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