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homepage of an online tourism portal displayed on a tablet

Creating a tourism portal: launch your digital business

Want to create a tourism portal and turn it into a profitable business? Learn how to design a tourism destination portal, monetize it and position it on Google. Complete Guide 2026.
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factorycommunication.co.uk homepage displayed on a tablet, where you see the push notification signup request

Website push notifications: why SMEs should use them

Imagine opening your store every morning, but instead of waiting for customers to come in, someone would allow you to knock directly on their doors with a personalized message. This is what push notifications do for your website or eCommerce.
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a woman writes on a laptop computer

Lead nurturing via email marketing: dos and don’ts

Lead nurturing strategies are indicated in the treatment of lead retention, within a broader inbound marketing strategy.
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Person holding tablet on which a green-colored image displaying a data stream is displayed

Sustainable marketing: how to communicate value without greenwashing

Sustainable marketing: how to create value for the enterprise with authentic sustainable communication while avoiding greenwashing.
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una ragazza sorridente sta guardando con attenzione uno smartphone

Micro-moments to capture the user’s attention at the right time

In today’s digital world, users’ attention is fragmented and increasingly difficult to gain. This is where micro-moments (or micro moments) come in, those very brief moments when a person picks up the smartphone to satisfy an immediate need.
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A face split in two: on the left a human face, on the right a cyborg face

Human-First Marketing: what is your Brand’s strategy?

Human-First Marketing in 2026: How to use AI and technology without losing the centrality of people. Discover examples, strategies, and practical insights for making your brand truly human.
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A smiling young woman is selling her clothes online

Selling on WhatsApp: strategies to increase sales

Selling on WhatsApp is now one of the most powerful levers for turning contacts into revenue, especially for SMEs and local businesses that want to work in a direct and measurable way. Working strategically, the channel becomes a true commercial engine, from contact acquisition to closing the sale.
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Illustration explaining the 3 different stages of the sales and marketing funnel: ToFu or top of the funnel, MoFu or Middle of the funnel and the last one, BoFu or Bottom of the funnel

TOFU MOFU BOFU: how to convert contacts into customers

In this article we look at how thoroughly understanding the concept of TOFU, MOFU and BOFU is essential for any business that wants to improve its marketing strategies and enhance the sales funnel to attract new leads and customers and increase sales.
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On a gray sheet of paper 3 selectors: one with 5 stars and smiley face, 1 with 3 stars and neutral face, and one with 1 star and worried face

How to manage reviews: tools you need to know

In this article, let’s look at how to handle reviews professionally, what tools to use, and why it makes sense to get an agency to work with you.
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some people from a marketing team

Best marketing agencies in Italy: guide 2026

We asked 3 different AI services to produce a report regarding the best marketing agencies in Italy for 2026
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Group of smartphones resting on a table displaying videos

Google VEO video generator: amaze your customers

Google VEO 3 is Google’s new artificial intelligence model for generating “studio-quality” videos from text or images, designed to be integrated into companies’ marketing, advertising and content creation workflows.
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Illustration on a yellow background. A hand draws a line with a pencil and connects 2 boxes. On the right is a businessman where it says "Data" on the left is a box that says "Ethics"

Data ethics: how privacy compliance can become a competitive advantage

Learn how adopting data ethics principles enables improved decision-making, reduced risk, and stronger relationships with the public.
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Digital Marketing Trends 2026: a strategic guide for entrepreneurs

In 2026, Digital Marketing Trends are no longer a theoretical exercise for insiders, but a real strategic checklist for where to invest time, budget and expertise.
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Predictive marketing: how to anticipate your customers’ needs with data

Imagine being able to predict customer behavior before it even occurs. This is not science fiction, but the result of the evolution of predictive marketing.
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5 marketing Kpi’s you will need to monitor in 2026

In an increasingly competitive digital landscape, knowing how to read and interpret data will be the true distinctive skill of marketers in 2026.
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Woman wearing an interactive visor operated with artificial intelligence

Artificial intelligence applied to marketing in 2026

Find out why AI marketing will be the beating heart of the most effective marketing strategies, not only for large companies, but also for SMEs (Small and Medium Enterprises) that want to remain competitive in an ever-changing market.
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Brand awareness and loyalty: building effective customer journeys

Brand awareness is now one of the fundamental pillars for any entrepreneur who wants to stand out in a competitive market and create a lasting relationship with their customers. Really understanding what brand awareness is and how to integrate it within marketing strategies is the first step in building an effective path to growth.
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Person reviews psychology study

Online reviews for a psychology practice: how to handle them

Learn how to manage online reviews for a psychology practice: a guide for psychologists and mental health professionals
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People who create a marketing strategy

Brand communication, what it is and how it works

In the marketing world, we often hear about brand communication, but not everyone really knows what it means and, more importantly, how it can make a difference to the success of a business.
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LLM optimization: how to get found by AI models

Large language models (or LLMs, from Large Language Models) are revolutionizing the way people search for and consume information.
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Elegant man working in a law firm

Law firm marketing: stand out by finding your niche market

Who would have thought that even a lawyer would have to study marketing? Yet, in 2025, a law firm’s success starts with good… law firm marketing.
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Marketing team talks about the strategic plan

Marketing strategy for a construction company: how to create it?

In this article we will explore, step by step, how to build a marketing plan designed specifically for marketing construction enterprises.
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Reflections from Digital Innovation Days 2025: Artificial intelligence at the heart of change

“Innovation has never been so close to people, but never so complex to govern.” This sentence, spoken during the opening session of Digital Innovation Days 2025, perfectly summed up the spirit of the event.
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Google Mixboard: the future of visual creativity!

Artificial intelligence is revolutionizing the way we work, communicate and create. The latest innovation in this field comes from Google Labs, which recently launched Mixboard, an innovative tool designed for visual brainstorming and moodboard creation.
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Marketing Articles

In this section you will find lots of articles that address multiple marketing and communication issues.

You can find tips on how to analyze the market and your competitors.

Some marketing articles describe how to identify the right consumer (buyer persona) for your product and service.

Other articles on Marketing talk about how to implement the strategy to reach your potential customer and create the right trust relationship.

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