Marketing Articles Archivi

January 14, 2026

Data ethics: how privacy compliance can become a competitive advantage

Learn how adopting data ethics principles enables improved decision-making, reduced risk, and stronger relationships with the public.

December 29, 2025

Digital Marketing Trends 2026: a strategic guide for entrepreneurs

In 2026, Digital Marketing Trends are no longer a theoretical exercise for insiders, but a real strategic checklist for where to invest time, budget and expertise.

December 15, 2025

5 marketing Kpi’s you will need to monitor in 2026

In an increasingly competitive digital landscape, knowing how to read and interpret data will be the true distinctive skill of marketers in 2026.

December 10, 2025

Artificial intelligence applied to marketing in 2026

Find out why AI marketing will be the beating heart of the most effective marketing strategies, not only for large companies, but also for SMEs (Small and Medium Enterprises) that want to remain competitive in an ever-changing market.

December 5, 2025

Christmas marketing: ideas and strategies to increase sales

The holiday season is approaching, find out how to start your marketing strategy now to increase customers and sales.

December 1, 2025

Brand awareness and loyalty: building effective customer journeys

Brand awareness is now one of the fundamental pillars for any entrepreneur who wants to stand out in a competitive market and create a lasting relationship with their customers. Really understanding what brand awareness is and how to integrate it within marketing strategies is the first step in building an effective path to growth.

November 28, 2025

Online reviews for a psychology practice: how to handle them

Learn how to manage online reviews for a psychology practice: a guide for psychologists and mental health professionals

November 24, 2025

LLM optimization: how to get found by AI models

Large language models (or LLMs, from Large Language Models) are revolutionizing the way people search for and consume information.

November 21, 2025

Brand communication, what it is and how it works

In the marketing world, we often hear about brand communication, but not everyone really knows what it means and, more importantly, how it can make a difference to the success of a business.

November 14, 2025

Law firm marketing: stand out by finding your niche market

Who would have thought that even a lawyer would have to study marketing? Yet, in 2025, a law firm’s success starts with good… law firm marketing.

October 23, 2025

Marketing strategy for a construction company: how to create it?

In this article we will explore, step by step, how to build a marketing plan designed specifically for marketing construction enterprises.

October 16, 2025

Reflections from Digital Innovation Days 2025: Artificial intelligence at the heart of change

“Innovation has never been so close to people, but never so complex to govern.” This sentence, spoken during the opening session of Digital Innovation Days 2025, perfectly summed up the spirit of the event.

October 14, 2025

Google Mixboard: the future of visual creativity!

Artificial intelligence is revolutionizing the way we work, communicate and create. The latest innovation in this field comes from Google Labs, which recently launched Mixboard, an innovative tool designed for visual brainstorming and moodboard creation.

October 1, 2025

Corporate Social Responsibility CSR

A Corporate Social Responsibility Project is an important tool for Corporate Growth and Brand Awareness. Find out why!

September 8, 2025

Proximity marketing: what it is and what it can do for your business

In the modern marketing landscape, proximity marketing (or proximity marketing) is emerging as one of the most innovative and effective strategies for reaching customers.

July 29, 2025

Answer The Public: Complete guide for entrepreneurs

In this article we will explore Answer The Public what it is, how it can benefit your searches, and how to integrate it into an effective content marketing strategy.

July 24, 2025

Metaverse and marketing: opportunities and challenges for companies

The metaverse is revolutionizing the way companies interact with their customers, opening new frontiers for marketing and communication. But what does the term “metaverse” really mean?

July 15, 2025

Ideas for attracting customers to a restaurant

Every entrepreneur who runs a business is faced with a daily challenge: how to increase and find new customers and increase sales? In this guide, I will take you step-by-step through the exploration of the best marketing and communication strategies in simple, direct, action-oriented language.

July 7, 2025

DOPPL: Google Labs’ New Frontier of Virtual Try-On.

Using artificial intelligence, DOPPL allows users to see how they would look in any outfit by simply uploading a personal photo and image of the desired garment. This service opens up new perspectives for the digital shopping experience, offering an innovative solution for both consumers and fashion and retail entrepreneurs.

July 7, 2025

Luxury Marketing: how to make a difference

In this article, we will guide you through the differences between expensive and luxury product, delve into luxury marketing strategies, and show you how our agency can help you identify the positioning of your product to get real results.

July 6, 2025

Finding new B2B customers: strategies for Entrepreneurs

In an increasingly competitive market, where digitization has radically transformed buying and selling processes, it is crucial to adopt targeted strategies, invest in effective channels, and carefully plan each stage of the acquisition campaign. In this article, we take a practical and technical look at everything a business owner needs to know to find B2B customers, overcome major challenges, develop an effective budget, and choose the best performing marketing activities and channels.

July 5, 2025

Digital furniture marketing: strategies for selling online

If you are a small business owner and want to start selling furniture online, it is essential to adopt targeted strategies and digital channels tailored to your real business needs. In this article, we analyze two distinct but complementary approaches: the local strategy, for those who want to enhance their showroom in the local area, and the national/international strategy, for those who focus on furniture eCommerce.

June 29, 2025

YouTube AI: what changes for users, creators and companies

New AI YouTube features are redefining the experience for both users and creators, also opening up unprecedented scenarios for companies focusing on video marketing and digital communications.

June 28, 2025

Google PhotoSphere: get your Company off the ground.

Among the most innovative tools made available by Google, PhotoSphere is a powerful and versatile solution for local companies and businesses that want to increase their visibility, attract new customers and boost sales.

June 26, 2025

Accessibility of Public Administration sites: Why?

The accessibility of public administration websites is now a fundamental requirement for ensuring equitable, inclusive and efficient services to all citizens.

June 21, 2025

How to promote a corporate event with ADVs

If you are in the event marketing business and want your corporate event to be successful, it is not enough to just post an ad and hope someone notices it. In this article we discuss how to promote a corporate event with paid campaigns.

June 17, 2025

How to find customers for your business: 15 strategies for Entrepreneurs

In this article, I will guide you through 15 operational strategies, explaining for each one the practical actions you can put in place and the benefits your business can achieve.

June 13, 2025

Marketing agency specializing in email marketing

In today’s digital landscape, email marketing is confirmed as one of the most effective tools for generating new business opportunities, building customer loyalty and increasing sales.

June 6, 2025

Professional Newsletter Sending: why it improves your Business!

Why implement an email marketing strategy? What does it mean to plan to send newsletters? What parameters and information do you need to consider to reach the right person at the right time? What benefits can you get? In this article you will find the answers to these and many other questions.

May 31, 2025

Description of menu dishes: you have to give value to your Product

If you have a restaurant and want to find out how to increase the average value of your receipt, you should definitely read this article

April 16, 2025

Creating an e-commerce site to sell online: a guide for Entrepreneurs

In this article, we will take a step-by-step look at how to create website with ecommerce, outlining SEO best practices, digital marketing strategies, and the most effective technical solutions to successfully position yourself in the online marketplace.

February 5, 2025

B2B Agency Marketing: how it can accelerate your Business

In this article I explain how a marketing agency specializing in B2B can be the turbocharger your company needs to speed ahead of the competition. Buckle up, here we go!

January 28, 2025

Buyer Journey Marketing: monitor results this way

Having an online presence is no longer enough. Your web marketing strategy must always consider the buyer journey or customer journey.

January 22, 2025

FAQ: why to use them in your website or eCommerce

Let’s explore in detail the importance of Frequently Asked Questions for your website or eCommerce, analyzing what they are, what they are for, and what benefits they can bring to your company or professional activity.

December 24, 2024

Market positioning: what is it for?

Market positioning is crucial because it allows companies to differentiate themselves from competitors and create a unique identity in the minds of consumers.

December 21, 2024

Call To Action: how to increase conversions effectively

Calls to action (Call To Action) can be the detail that marks the turning point in your marketing strategy.

November 29, 2024

Adoption curve how to use it in Marketing

In this article we explore how to use the adoption curve to segment the target market and implement effective marketing strategies.

November 28, 2024

Direct Marketing Agency: how we help you!

Read this article if you are interested in understanding how a Direct Marketing Agency can help your company gain new customers and market share

November 8, 2024

Crowdfunding Marketing Agency for your Campaign

In this article we explain what it means to be a Crowdfunding Marketing Agency, what services we have set up to carry out effective Equity Crowdfunding campaigns.

November 5, 2024

Successful landing pages to acquire customers

What is a landing page? What characteristics should it have? Why is it vital to marketing strategies? Find out by reading the article!

October 31, 2024

Marketing QRcode in your business strategy

In this article we discuss qrcode marketing, the tool for connecting the Company with its target audience, in offline marketing.

October 23, 2024

Crowdfunding Marketing for your Campaigns.

In this article we look at the key strategies for launching Crowdfunding Campaigns.

August 7, 2024

The Purple Cow by Seth Godin

Today, we find ourselves in an era of invasion of advertisements and products, consumers do not have time to research the goods that were made for them, it is necessary to develop a marketing of the extraordinary. If you have not yet had the opportunity to read “The Purple Cow,” we recommend that you read this article.

July 22, 2024

Strategy and business planning to build the future

Strategy and business planning ensure the success of companies in the medium and long term.

July 21, 2024

Customer Retention what is it? Why is it strategic for Business?

Customer retention expresses a company’s ability to keep its customers over time. It represents one of the most crucial aspects for any company that wishes to grow sustainably and profitably.

July 17, 2024

Early Adopter: why can they help your company?

For new ideas there is a first: the idea becomes a concrete project and its inventor waits to see if anyone will use it.

July 2, 2024

Newsletter email marketing: 9 data you need to know

Have you included email marketing newsletters in your strategy? In this article discover 9 important metrics you should always use.

June 25, 2024

Remarketing Campaigns: Strategies, Benefits, and Best Practices.

Do you want to acquire new customers and increase your eCommerce sales? Do you want to improve your Brand’s visibility in your target market? Then you can’t wait! You need to implement a remarketing campaign.

June 19, 2024

Focus strategy: the Power of a Brand

Focusing strategy enables you to increase the value of your Brand and improve the Business of your Company or Activity.

June 4, 2024

Company Naming: are you looking for a name for your Company?

Company Naming: the service to set you apart from the competition! If you are starting a new Company, you may be wondering what to name it. In this article you will find some basic rules to follow to find the right Company Naming.

June 1, 2024

Lead Scoring: What it is and why it is essential for Your Business

Lead scoring is a method used in marketing to evaluate and rank potential customers based on their likelihood of becoming actual customers.

May 13, 2024

Marketing and Communication Consultant: how it helps your Company!

Why hire a Marketing Consultant? What tasks should he or she perform? Check out our article….!

March 27, 2024

Open a site to sell online VS Point of sale

Is it better to have an eCommerce or a traditional point of sale? What are the differences? In this article we analyze the strengths and weaknesses of both online and physical point of sale.

February 9, 2024

Do you sell on the internet? Take care of your product descriptions!

If you sell on the Internet, product descriptions are one of the key elements for e-commerce success.

February 9, 2024

SMART Goals and Winning Marketing Strategies.

In this article, let’s look at how to implement winning marketing strategies by applying the concept of s.m.a.r.t. The acronym S.M.A.R.T. represents a guiding criterion in goal setting, both in personal and professional settings, and particularly in the context of marketing and business development.

January 12, 2024

DMARC protocol for your email marketing

From February 2024, Google and Yahoo will apply new requirements to e-mail messages, especially bulk messages (newsletters). The goal is to protect its users’ mailboxes from SPAM and/or fraudulent emails, particularly phishing and spoofing.

December 20, 2023

Positioning in marketing to win over competitors

Positioning strategies are brand strategies through which a brand differentiates itself from competitors and targets a specific niche of users.

December 20, 2023

TikTok Marketing: what it is and how to leverage it for your business

Why should I market with TikTok? The answer is simple, you can engage and make your Brand known to a very large segment of your audience and get closer to Generation Z users.

December 14, 2023

The 22 immutable laws of marketing: it takes courage to ignore them

The 22 Immutable Laws of Marketing written by Al Ries and Jack Trout. A “bigino” to keep in your pocket at all times, because, as you will discover in this interesting read, these 22 Laws of Marketing, are truly basic.

November 7, 2023

Web Copywriter: 5 things you absolutely must know

Looking for an SEO writing recipe that you can also make at home? You’re in the right place!You don’t need an oven, you just need a pc.

October 19, 2023

Want to attract new customers online? Read this article!

Factory CEO Donato Cremonesi answers questions from those who want to find new customers online

October 9, 2023

Lead Generation Campaigns: The Key to Success

Lead Generation Campaigns can be the Key to unlocking the potential of Your Business. They represent one of the most effective digital marketing strategies for attracting new customers and increasing sales.

September 25, 2023

Customer Journey: The Right Content for Every Stage

It is literally translated as “Consumer Journey,” and this definition expresses very well the concept that is intended to be explained. We use the term Customer Journey to refer to the path that every customer takes to reach a brand. And generally this journey ends with the purchase stage.

September 10, 2023

New product market launch: galactic guide to all steps

What is the perfect process to follow to launch a product effectively? Does it depend on the product? On the target audience? On the market and the marketing strategy that accompanies the product launch?

August 30, 2023

Web marketing consultant: how it can help your company

Web marketing consultant what does he/she do? What knowledge does he/she need to have? How can he help your company? In this article we answer these and many other questions.

August 4, 2023

Multi-channel Communication and Marketing Strategies

August 1, 2023

Integrated marketing: to increase our business

Integrated marketing is a strategic approach that combines different marketing channels and tools to create integrated, consistent, and uniform communication to target audiences.

June 5, 2023

4 ways to use AI in your marketing strategy

There is a lot of talk about AI tools. The world of marketers seems to be divided between those who love AI and those who really hate it.

May 26, 2023

Organic positioning: why is the Blog important?

Digital marketing is a rather broad container, containing a whole range of actions and platforms that can be used to achieve a specific business goal.

May 24, 2023

Machine Learning vs Artificial Intelligence

At a time when technology is constantly evolving, it is important to distinguish between terms such as Artificial Intelligence (AI) and Machine Learning (ML).

May 22, 2023

Persuasive copy: engages users and helps sell more

Words are powerful and are able, when used in the right way, to become a necessary and indispensable tool within effective Marketing strategies.

May 19, 2023

Viral marketing: when word of mouth becomes a strategy

The word viral in recent times has become one of the most commonly used words in everyday language, but when this term is put side by side with marketing, we see a new way of disseminating content for commercial purposes emerging.

May 18, 2023

Corporate content marketing: measure it with these KPIs!

Content marketing strategy is to produce content (text, images, video, multimedia, etc.) to promote your products or services to potential customers, or increase brand awareness.

May 15, 2023

Corporate Rebranding: what it is and when market repositioning is needed

Rebranding is a process of transforming a company’s identity that involves all aspects of its operation.

May 8, 2023

Ethical marketing: how it can make a difference for companies

In a world where materialism reigns supreme and the sole purpose is to generate profit through sales, aggressive marketing and viral advertisements, a glimmer of hope comes like a lighthouse in the open sea. Let’s talk about Ethical Marketing.

April 24, 2023

Examples of marketing strategies: American-style or Italian-style?

Here are the differences between American-style and Italian-style marketing, and most importantly, does American-style marketing work in Italy?

April 21, 2023

Pricing strategies: how they can make a difference

Is your company planning to launch a new product or service in the market and need to figure out how to set the ideal pricing strategy to boost sales?

April 10, 2023

Generation Z and Content Mkt.

In order to understand how to do content marketing for Generation Z, you must always remember that you are facing the first genus of digital natives.

April 5, 2023

Donato Cremonesi interviewed by Mario Furlan for Radio Lombardia

Factory Communication CEO Donato Cremonesi was recently the subject of a sparkling interview by Mario Furlan for Radio Lombardia’s morning format.

April 3, 2023

Optimizing websites when Google changes the algorithm!

SEO strategy is made up of many small, ongoing adjustments, keyword research, and content production.

March 31, 2023

Does it still make sense to do marketing on Twitter?

Twitter has become a key part of digital marketing. Yet, being present is not enough to be successful.

March 29, 2023

Emotional Marketing: when the brand puts its heart into it

Emotional marketing is an effective strategy that aims to create positive emotions in the consumer.

March 23, 2023

Strategic planning, business plan and marketing strategy

If you are launching your business, you are probably embarking on a strategic planning phase.

March 21, 2023

Looking for customers on the Internet or being looked for?

Finding new customers is a chess game in which clear objectives must be pursued strategically.

March 16, 2023

SWOT analysis to grow your business!

A SWOT analysis is a technique you can use to grow your business whenever you need to plan a marketing strategy.

March 10, 2023

Email marketing campaign: 12 tips for doing it to the top

Email marketing strategy is an effective way to reach your purchased or potential customers directly. Not surprisingly, it is also referred to as DEM marketing (direct email marketing).

March 2, 2023

Marketing promotion: black Friday!

Does your marketing strategy involve moving from one business promo to another? Will it be the right choice for your business?

February 23, 2023

AI Writing Tools for Content Marketing: yes or no?

Artificial intelligence has made great strides in marketing content writing, entering the copywriting landscape with force.

February 20, 2023

Hype what does it mean in Marketing?

February 13, 2023

Those who do Community Marketing build an empire

Engagement, but at the next level: community marketing teaches us nothing new.

February 6, 2023

Online sales strategies: 7 valuable tips

Let’s take a look together at when opening an e-commerce is a surefire investment and when critical issues can arise in finding customers.

February 1, 2023

Push your Google Ads strategy with PMax campaigns

Performance Max campaigns promise to change the way you’ve leveraged Google Ads until now.

January 13, 2023

Marketing on WhatsApp: what it is and why to use it

Do you want to increase trust and loyalty with your customers and contacts? Do you want to create targeted strategies to increase sales opportunities? Find out why to do Marketing on WhatsApp

January 5, 2023

Brand strategy: find out how to become a market leader!

Regardless of whether it is small or large, turn your company into a Brand. Branding means being recognizable in your target market, gaining new customers and increasing sales.

December 15, 2022

Christmas commercials 2022: from Amazon to Disney our top 5

Christmas 2022 commercials do not disappoint expectations. In keeping with tradition, this year again the biggest global companies have produced stories capable of tearing a tear from even the hardest of viewers.

October 20, 2022

Marketing strategies to build customer loyalty and increase sales

In this article we look at marketing strategies to build customer loyalty and grow the Business of your Company or business.

September 21, 2022

Communication strategies to reach the right target audience

In this article we discuss communication strategies for reaching the right target audience and analyze a practical example.

July 20, 2022

Tone of Voice: why it’s important for your Strategy

Literally translated to “tone of voice,” by this term we denote just how a company decides to relate to the world, its customers and potential customers. It is a very important aspect of our communication, so we have to decide which way is the most appropriate to communicate our valuable content.

July 14, 2022

Online marketing campaigns: quick guide

Insights and ideas for designing your web marketing strategy and online Marketing Campaigns.

May 18, 2022

Google DUO: how to use it for Business

In the world of digital communication, speed and ease of interaction are key elements for the success of any business. In this context, Google DUO has established itself as one of the simplest and most reliable solutions for video calls, both in private and professional settings.

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