In this article we look at why it is important for your company’s business to improve Google ranking, also referred to as indexing.
Definition: Indexing refers to the inclusion of a website or blog in the database of a search engine.
We often read that SEO is dead and useless. Here, don’t believe this because it is alive and well. In fact, doing SEO is crucial for any business or not.
More than ever, this will always be an important trend to follow and ride to increase one’s visibility on the web (and consequently, revenue).
Those who say SEO is useless are wrong: it is only useless if not integrated into a Marketing and Communications strategy.
Do you want to increase sales? Read our guide on how to improve Google ranking now
Research by Forrester Consumer Technographics showed that 49 percent of consumers rely on online research when making a purchasing decision.
Do you have a business and don’t know how to give it the right visibility? As always, the basis of everything is building the right strategy.
- How do we want to be positioned in the market?
- What is our target audience?
- How are our Competitors doing?
It is critical to answer these questions to understand how and to whom we want to address them.
The next step is to study the right Marketing and communication strategy.
Discover 3 good reasons to improve your company’s Google ranking
1st reason: Doing SEO means building a solid brand
Unless you already have a company with a strong brand, thus an established reputation for reliability, it is very easy for users to search for information online before making any purchase.
For this reason, it is crucial to do SEO to increase your brand awareness and visibility.
“Stop for a moment and think about it: how often do you yourself do several Google searches before making a final decision? Online, we search for everything: the tour operator to trust for a vacation, the restaurant to go to for a special occasion, or even a purchase of any kind.”
This means that we all tend to perform a multitude of research before making a decision.
Working well on SEO causes the SERP (Search Engine Results Page) to continually return your website for awide range of queries, helping you gain positions in the minds of your potential customers.
Obviously, the more you appear within the search results the greater the likelihood of user-to-customer conversion.
Reason 2: SEO helps you better reach your potential customers.
We are constantly bombarded with advertisements: on radio, TV and even social media.
Traditional forms of advertising are losing ground and hype among consumers, making way for new forms of digital communication in which the customer finds the company and no longer vice versa.
The modes of promotion have changed such that the ease of access to information has allowed us to be more receptive to the Web.
Now people are more likely to visit a website rather than a physical store, or at least research the necessary information before doing so.
“This is why it is the responsibility of any business to be present in the same place as its customers. We’re obviously talking about Google.”
In any case, being there is not enough. You have to be visible, which means being placed on the first page of search results.
This can only be achieved by working on SEO properly, and you cannot ignore what are the new needs of users/customers.
3rd reason: improving Google indexing has a lower cost than PPC
Very often people prefer PPC Campaigns to SEO because the former is more immediate.
Of course, this is undeniable but the advantage of SEO is that it delivers consistent results and over the long term, whereas PPC has a short-lived effect (as long as you pay for the ads you are there).
In addition, several studies show that organic search drives nearly 95 percent of traffic and that about 80 percent of users ignore ads, focusing only on results in SERPs.
Improve Google positioning: Discover 4 useful tips
The website is the benchmark of every company and business.
The place where you can find information about the services offered, opening hours, your sales network…etc. In addition, if properly set up, and indexed, it allows you to collect lots of names, convey offers and promotions.
All at a very low cost.
What we are analyzing today, in this article, is one of the central elements of what is referred to as Web Marketing Strategy, i.e., the SEO Search Engine Optimization, which is essential for ranking your website on search engines.
The best way to get a good ranking is to apply this technique from the design stage of the site.
We report 4 useful tips to achieve effective and efficient results in terms of visibility and indexing on major search engines.
Step 1. Make yourself interesting and useful to your users
Text intended for the Web world must be written according to specific writing rules.
For the understanding of a page to be clear and immediate, sentences must be short and concise.
Users do not have time to waste, which is why conciseness is essential.
There is no point in doing a crazy job of indexing if our content is not clear and understandable.
Within our site it is important to communicate news and useful information to users, whether they are leads (possible clients) or customers.
Therefore, it is important to study what they are looking for in order to give them the right answer.
It is sufficient to analyze the research done.
Thanks to Google Analytics, we can understand where they came from and what pages they visited.
With Google Search Console, another free service from Google, we can find out what keywords they used to get to our site.
To reiterate. To generate interest in our users, it is essential to write valuable content.
Don’t just communicate info related to our company’s products and services.
It is essential to organize our communication in such a way that it is useful to potential customers.
It is critical to give valuable information.
If they are conducting research, they want to find answers, which must be comprehensive, thorough, detailed.
If we can meet their need, we will appear in their eyes, as experts in that field.
Little by little we will establish a relationship of trust with our user.
Only after this is achieved can we talk about products and services.
Step 2. Competitor study and analysis
To implement your Google ranking strategy, it is important to know your Competitors, study who they are and how they rank on the major search engines.
This is useful in understanding various aspects, allowing us to be able to operate with targeted solutions and create the right indexing.
Thanks to theonline analysis, we check how competitors are on the web and with what actions.
We analyze their strategies and any strengths and weaknesses.
If you want to do it yourself we point out that there are plenty of Tools and Services available on the web both free.
At Factory Communication we use SEMrush, one of the best performing suites available on the market.
What keywords are your competitors using and how are they ranking for each keyword?
It is essential to uncover uncover:
- What are the keywords they use
- What is the traffic they intercept
- Where in the Serp (search engine results list) their results are located
- Basically how they are positioned on the Web.
Step 3. Positioning on Google: how do users search for you?
To get the right indexing, it is crucial to create the right SEO strategy.
The writing work, done by a web writer, takes place following thorough research and planning of the main keywords (keywords).
The keywords to be used to make the content of the site are the result of the SEO strategy and the positioning strategy of the company.
Find out what keywords users use to search for your product or service
This allows us to understand how users do web searches. If we know how they search for our products or services we have made goal. It is also called “search intent.”
Search intention can be classified into 3 different types of keywords:
- Informational
- Transactional
- Navigational
If you would like to explore this topic further, I invite you to read this article:
How much competition does a keyword have?
The higher it is, the more effort to rank on that keyword, your indexing will go up in smoke.
Why choose to wage war against a competitor on a specific keyword where it is well positioned?
You may discover similar, say related, keywords with lower competition.
Step 4. Determine what keyword you want to be found for.
You are deciding how to position yourself on the Web, how to index your site. This step is extremely important.
At this stage, what we refer to in the jargon as the “keyword tree” is constructed.
Thekeyword tree is the consequence of the above points. It is developed according to:
- To searches made by users
- To competitor positioning for specific keywords
- To the strategy we want to adopt to position our website
The keyword tree defines the level of importance of each keyword:
- Most important key;
- 5/6 keys of medium importance;
- 10/15 less important keys in descending order;
- Etc..
Once the keywords tree is made, it will be enough to use these keywords to make the content of the website.
The right keywords make it possible to edit content optimized according to SEO rules and techniques and thus ensure excellent indexing of the site on major search engines.
If you would like to learn more about writing for the web, I recommend reading the article that discusses this topic: Article Marketing.
Conclusion: improving Google ranking improves your Company’s business!
Generally speaking, when you own a business you have little time to devote to your online image, so it also becomes difficult to do SEO properly.
Having a professional do it for you will help you have a person who cares about your website and monitors it closely, strengthening the technical aspects of it constantly to provide users with better and better experiences.
Taking care of your online visibility will help you significantly improve traffic, then conversions and sales. You really wouldn’t want that!
But then is SEO still alive? Absolutely, and in today’s article we have given you 3 good reasons and 4 useful tips why you should do SEO today.
In short, to think that today a brand can live without an SEO strategy is unthinkable, not least because it delivers results over the long term in both the number of visitors landed on the website and the number of customers acquired over time.
Are you interested in learning more about SEO?
Read these articles:
- Local SEO: comprehensive guide for Local Businesses and Activities
- Local SEO for Restaurants. Grow your business!
- E-commerce seo optimization: what to do?
- How to use top SEO Strategy for your web marketing
- SEO Strategy: article dedicated to Entrepreneurs
- SEO product page
- How to improve the mobile SEO of the website
- Link building seo to increase online ranking
- Google Discover: what’s new from Big G
