This article is dedicated to all Entrepreneurs who are interested in understanding why to hire an SEO Consultant to position their website on Google.
If you’re thinking that it’s not your expertise and that your SEO consultant or someone within your company is already taking care of it, I ask you: do you blindly trust this person?
Do you know that the success of your Company online (organic visibility) depends on how your website or eCommerce content is set up?
If you want to position your website or eCommerce on search engines to increase your company’s visibility, you need an SEO marketing consultant.
In this article we analyze:
- What does the seo marketing consultant do?
- Why it is critical to rank your website or e-commerce on search engines to acquire new potential customers and increase sales
- What tomorrows you need to ask your advisor to see if he or she is a subject matter expert
- What answers your SEO marketing consultant needs to give you to prove he or she is an expert in the subject matter
Let’s start by dispelling some false myths.
SEO Consultant Specialist: FAQ
- Is it possible to buy Google ranking for specific keywords? Absolutely not, you can run campaigns with Google ADS that make your ads appear on the Google SERP
- Is it true that it is enough to make a site of a few pages to rank on Google? No to be visible on Google it is essential to make content-rich sites and therefore Keywords.
- How important is the Internet domain? Basically it is the address of your website. If you have yet to register it, you can consider the route of implementing at least 1 strategic keyword.
Keep in mind that one of the important factors for ranking is the historicity of the Internet domain. If you have just registered your domain you will have to make great efforts to be visible on Google. - Is it true that e-commerce does not need product descriptions? False. If you want to offer a good experience to your potential customers, remember to craft rich and detailed descriptions of your products. Choose specific keywords for each product and/or product family
Do you want an SEO consultancy to check the ranking of your website or eCommerce?
SEO consultant what does
The SEO Consultant prepares the analysis and related SEO Strategy to improve the organic ranking of a website or eCommerce on Google. He is basically an expert in the field of Search Engine Optimization (SEO) search engine optimization.
Focuses on promoting and SEO optimization of a website or eCommerce to improve its visibility and ranking on SERP.
What is the SERP?
TheSERP(Search Engine Results Page) is the search results page that is displayed after a user performs a search on Google.
The SERP shows a list of organic (unpaid) and sponsored (paid) results that are relevant to the user’s search query.
Organic results are listed according to their relevance and quality, while sponsored results are advertisements that are displayed at the top or bottom of the results page.
The SERP can also include other elements such as response snippets, featured snippets, knowledge boxes, and more.
So we can say that an SEO marketing consultant is a person who specializes in the field of online marketing and provides strategic support to improve the visibility of a website on search engines.
What an experienced seo consultant is for and when they can be useful to you!
An SEO consultant serves to improve the visibility and ranking of a website in search results.
Through content optimization, keyword analysis, quality link building and other activities, an experienced SEO consultant can help you reach a wider audience.
It is advisable to seek SEO advice when you want to increase the visibility of your website, increase organic traffic and get better rankings in search results.
It is especially useful for companies that depend on online traffic to generate sales or achieve their marketing goals.
In addition, the support of an SEO consultant is crucial when you want to launch a new website or when making significant changes to an existing site.
In such cases, an SEO consultant can provide guidance and strategies to ensure that the site is optimized from the start or that changes made do not adversely affect the site’s ranking.
What activities need to be carried out to improve search engine rankings?
An SEO marketing consultant must perform several activities to help a website gain better online visibility.
These activities may include:
- The analysis of keywords (keywords)
- Optimization of published content, whether it is a website or e-commerce
- Quality link building
- The technical SEO optimization of the website
- Data analysis to monitor and improve website performance.
Keyword analysis
As a first thing, it is important to say that the world of keywords is extremely complex.
There are different types of keywords
Keyword types can be divided into several categories, including:
- Short keywords: consist of one or two words and are very general. For example, “shoes” or “hotel.”
- Long tail keywords: these are longer, more specific phrases that contain multiple words. For example, “marathon running shoes” or “cheap hotels in New York City.”
- Browsing keywords: these are used by users to find a specific website. For example, “Facebook” or “Amazon.”
- Informational keywords: are used by users to search for information on a particular topic. For example, “how to lose weight” or “how to cook pasta.”
- Transactional keywords: are used by users who are ready to make an online purchase or transaction. For example, “buy shoes online” or “book a hotel in Rome.”
Another extremely important factor to consider is the level of “competition.” It indicates how difficult it is to rank for that Keyword.
A high competition level indicates that that Keyword is used by many competitors.
It is therefore obvious that it is important to choose the right keywords for your website based on your business sector and marketing goals.
When you have to choose keywords, don’t be impressed by the numbers.
Many choose the generic ones because they have more traffic, yet they are the most difficult ones to position for.
In my opinion, it is critical to use the long tail Keywords that generate the most traffic and have the least competition.
Keyword analysis: what activities does it involve?
Keywords analysis involves multiple activities:
- Audit of current website or eCommerce to understand how it is positioned on the web
- Analysis of keywords used by competitor sites from an SEO perspective (using the same keywords)
- Analysis of searches made by users to understand what keywords they use to find information of interest to them
- Development of a comparative document that compares your website’s ranking against competitors and against user searches
- Creation of a document calleda “keyword tree” that contains the mapping of keywords to be used to carry out content review.
SEO optimization of content
Whether you are talking about a website or an eCommerce, every element is SEO content.
The activities carried out by the SEO Consultant must include the analysis and optimization of every element such as: text, titles, meta tags, descriptions, images and text. Optimization of products, in the case of an eCommerce.
We generally talk about on-page and off-page SEO.
Between on-page and off-page SEO
SEO strategies are divided into on-page and off-page factors.
On-page SEO: what is it
On-page seo optimization refers to all those factors that can be adopted directly within the website to improve its position in search rankings.
Examples of this include measures to optimize content or improve meta description and title tags.
On-page SEO consists of search engine optimization of all elements on individual Web pages to rank higher and gain more traffic to your Web site.
On-page factors refer to optimizing both the content and HTML source code of a page, as opposed to off-page SEO, which refers to links and other external links.
We report some activities to optimize the internal structure of a page:
- divide the text into paragraphs
- Optimize keywords in heading tags (e.g., H1, H2, H3)
- Take special care of the title tag and meta description
- Optimize internal links and Url structure
- check the speed of the page
- Optimize visual elements (gifs, videos, photos) for better ranking in “image search” on Google.
On-page seo: why is it so important?
On-page optimization is key to increasing the quantity and quality of traffic to the website. Good content, properly structured, is what makes a site attractive to search engines and users. At its core, it must have an answer to a problem, that is, provide a solution for users. In addition, it must be linkable.
Off-page seo: what is it
Off-page SEO: includes all marketing techniques that occur outside of a Web site, with the aim of increasing the positive impact of search engine rankings.
Unlike on-page SEO factors, off-page SEO techniques refer to page ranking factors that occur outside a website, such as backlink strategy or linkbuilding from another site.
The goal of this web marketing technique is to consolidate the popularity andauthority of the site. How? By creating links, connections and relationships online.
Therefore, it is important to keep in mind the practices and actions to be implemented off the website to promote, improve ranking and online reputation.
Main off-page SEO factors: what are they?
The main off-page factors that positively affect search engines are:
- Number and quality of backlinks
- Landing page
- Article marketing and press releases
- Quotes, interviews, reviews on blogs or industry sites
- Social media presence
The number and quality of backlinks a site enjoys is definitely the most important off-page factor: the more sites that link to another site or to a blog’s content, the moredomain authority Google grants to the site, increasing its position in SERPs.
Thus, we can say that off-page SEO factors aim to build the most links.
One example is guest blogging, that is, being featured or mentioned in industry publications related to the products or services of one’s business.
Here’s an example right away: if you own a restaurant and your site, or your menu, is mentioned or reviewed by an industry blog or guidebook such as Gambero Rosso, it is certainly a great way to gain visibility, authority and respectability in the eyes of customers and search engines.
Link Building Strategy
I have talked about link building in many articles devoted to SEO Strategy. It is an extremely important activity that must be considered by your SEO consultant.
This activity is divided into:
- Internal link building
- External link building
Internal link building
It aims to connect pages together to make it easier for users to navigate and for search engines to index content.
One of the strategic factors for Google is the number of clicks a user must make to reach a specific piece of content.
It is therefore crucial to make sure that the number of clicks is as low as possible, better 2 than 3.
Internal page links are used to achieve this goal.
External link building
It consists of creating valuable content that attracts natural links and managing link building strategies to improve website authority.
To attract links to your website, it is essential to publish content of value to the user. If your site has low visibility you can implement an external link building strategy that consists of:
- Identify sites, blogs and portals related to your service or product
- check their SEO ranking on the web
- Check the possibility of publishing content on their site. Be careful the content must contain a dofollow link to your website.
Technical optimization of the website
Technical SEO
SEO consultants should perform a technical analysis of the website to identify any problems that might affect ranking.
This may include optimizing site structure, page loading speed, redirect management, and HTML tag optimization.
I think this is one of the most difficult and most important steps.
I have consulted with so many SEO consultants and analyzed so many SEO marketing plans and SEO Services.
In very few cases the technical SEO aspect was being analyzed. That is, all those technicalities that enable maximum performance from a website and/or e-commerce.
It is important for you to know that if a site is not fast, first of all you risk losing users. After 3 seconds they are already gone. If this aspect does not seem dangerous enough to you, know that Google penalizes slow sites.
If you want to test to understand your site’s performance, simply use the free service Page Speed Insight.
Data analysis and performance monitoring
The SEO sem consultant must constantly monitor website performance using data analysis tools. As you will see in the next paragraph there are several tools that allow you to constantly monitor the technical seo performance of your website.
What questions you can ask your SEO consultant to see if he or she is an expert
To find out if an SEO consultant is an expert in the subject, you can ask some questions such as:
- What are your experiences in the field of search engine optimization?
- Do you do both website and e-commerce optimization (the work is totally different)?
- do you do optimization of both new and existing sites (the work is totally different)?
- What are your past successes in improving website visibility?
- Do you have experience in positioning a website locally and/or internationally?
- What tools and techniques do you use to optimize a website?
- How do you keep abreast of the latest search engine trends and algorithms?
- Can you provide case studies or testimonials from satisfied customers?
What are the answers you should expect from your SEO consultant?
The answers that an SEO consultant should provide to demonstrate his or her expertise include multiple aspects.
SEO Strategy
You need to understand what approach it uses in developing the Search Engine Optimization strategy to make sure that your website or e-commerce is visible on search engines.
This is the key element. Before starting with content creation, it is strategic to know the SEO positioning of competitors and the searches made by users. Otherwise, it is IMPOSSIBLE to make an effective strategy.
If it provides this step it means that it will provide you with a document showing for each individual keyword:
- The current positioning
- The positioning of competitors
- How many searches are made by users
- The level of competition
- The historical trend of searches: upward, steady or downward trend
Basically, the document will tell which keywords to use and which not to use.
It should also ask you if, on your website, you have Google Analytics and Google Search Console or similar services such as Matomo Analytics installed.
SEO Experience
Experience in the field of search engine optimization of websites should be at least 3 years. For the simple reason that there are no rules. Google does not give precise directions on what should be done and how it should be done.
The SEO Consultant develops his skills and know-how 80% of the time by direct experience. He tests, uses keywords, sets up the navigation tree etc… analyzes the results and then starts again.
These tests the SEO consultant must do on his or her own website, not on the backs of clients.
So it is sufficient to analyze the SEO ranking of your site.
If you arrived at an seo and web marketing consultant by clicking on a Google ad, that’s not a good sign. 🙂
What tools do you use to implement the SEO strategy?
I will preface this by saying that there are a lot of tools some are paid for and some are free.
Among the free tools I point out:
- Google Analytics and Google Search Console: The first is used to detect traffic to your website. The second indicates your site’s SEO ranking: traffic and queries used by users to perform searches.
- Matomo Analytics is a suite similar to Google Analytics and Search console
- Google Trends: provides the most typed keywords by web users so that we can offer them relevant and interesting answers and content.
- Google Keyword Planner: is the tool built into Google ADS and is used to analyze the traffic generated by each individual keyword, competition level, search trend etc.
The tools and payment are multiple the same Matomo there is a paid version.
At Factory Communication, in addition to all the Google tools mentioned above, we also use:
- Semrush.com is one of the best platforms in the world. It allows you to do SEO analysis, comparisons, competitor analysis, search trend analysis etc…. It requires significant investment that is why many times it is not used however. In my opinion it is a fundamental tool for an SEO consultant is essential.
- AnswerThePublic.com allows you to accurately get the search trend by topic
Want to grow your business? Rely on our SEO Specialists.
Ask for the SEO Marketing consultation customized for your Company!
Factory Communication is an SEO Agency specializing in seo audit, seo on site and search engine placement of websites and e-commerce.
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