The imperative for every Company, and Entrepreneur, is to grow in turnover, increase sales, but most of all margins. Sell, sell, sell!!!
The market today has changed profoundly. And that is why we have to change as well. Or rather, our way of doing business.
To increase sales, stand out, and most importantly distance yourself from your competition is critical:
Know their positioning on the Web & Social
Define a proper strategy, based on the goals the company wants to achieve
Deploy all strategic and communication activities to achieve the defined goals.
Another key principle for standing out from Competitors is based on Focusing “We can’t sell everything to everyone, we have to decide what to sell and to whom.”