Increasing sales

Articles & News

Influencer marketing today represents one of the most strategic components of any company’s digital marketing mix. The goal is no longer to preside over social media platforms, but to integrate them into a communication strategy capable of connecting corporate messages with the right people, at the right times and in the most relevant contexts.
This article is designed for all entrepreneurs who want to understand how to use topic clusters and pillar pages in their SEO strategy to grow traffic, leads and authority for their company.
In 2026, Digital Marketing Trends are no longer a theoretical exercise for insiders, but a real strategic checklist for where to invest time, budget and expertise.
The holiday season is approaching, find out how to start your marketing strategy now to increase customers and sales.
Learn how to manage online reviews for a psychology practice: a guide for psychologists and mental health professionals
“Innovation has never been so close to people, but never so complex to govern.” This sentence, spoken during the opening session of Digital Innovation Days 2025, perfectly summed up the spirit of the event.
Shopping cart abandonment is a widespread problem in eCommerce, with abandonment rates that can exceed 70 percent. In this article we look at Abandoned Carts on WooCommerce, how to manage them and which plugins to use to improve conversion rates.
In the modern marketing landscape, proximity marketing (or proximity marketing) is emerging as one of the most innovative and effective strategies for reaching customers.
In this article we discuss website heat map, explain what they are and why they can be the winning weapon to optimize your website, deliver a better user experience, increase conversions.
Every entrepreneur who runs a business is faced with a daily challenge: how to increase and find new customers and increase sales? In this guide, I will take you step-by-step through the exploration of the best marketing and communication strategies in simple, direct, action-oriented language.
In today’s digital landscape, online presence is critical to the success of any business, which is why the SEO consultant for Business is a strategic figure for your business. This is where the role of the SEO consultant for business comes in, an expert figure who helps businesses improve their online visibility and reach new customers.
In an increasingly competitive market, where digitization has radically transformed buying and selling processes, it is crucial to adopt targeted strategies, invest in effective channels, and carefully plan each stage of the acquisition campaign. In this article, we take a practical and technical look at everything a business owner needs to know to find B2B customers, overcome major challenges, develop an effective budget, and choose the best performing marketing activities and channels.
Learn how Native Advertising, or native advertising, can help your Company’s Business. It is a digital marketing strategy that integrates promotional ads directly within the editorial content of an online platform.
Creating a multivendor marketplace on WordPress is now one of the most effective strategies for starting a scalable e-commerce business, similar to Amazon, Etsy or eBay. In this article, we will take an in-depth look at the features, strengths and differences between these two plugins to help you choose the solution that best suits your needs.
Social TV represents the convergence of television and social media and allows viewers to interact with television content in real time through social networks. Find out how it can be used by Companies to acquire customers and increase sales.
This article explains how a WooCommerce SEO consultancy can increase the number of customers and sales of your company’s products and services.
Website and social network: in this article you will find lots of information and data explaining why it may be important for your Company or business to have both. Let’s see together why it is the winning strategy for reaching, engaging and converting customers in 2025.
In this article we discuss Inbound Marketing campaigns and why they allow us to build trust with contacts to turn them into Loyal Customers over time.
Paideia Group stands out in the Italian recruiting scene for a unique approach that combines deep knowledge of job psychology with advanced digital strategies.
In this article, I will guide you through 15 operational strategies, explaining for each one the practical actions you can put in place and the benefits your business can achieve.
Do you want to increase the visibility of your company’s or e-commerce site on Google? In this article we will look at three key operational modules for increasing site visibility on Google.
“Poor companies ignore their competitors; ordinary companies copy competitors; winning companies show their competitors the way.” To win in the Market, you don’t need the most beautiful product. It is essential to be different.
If you have a restaurant and want to find out how to increase the average value of your receipt, you should definitely read this article
Influencer marketing is a communication strategy of collaborating with influential figures on social media to promote products, services or company values.
In today’s digital landscape, companies are constantly looking for new channels to reach qualified audiences and achieve a higher return on investment than traditional social media. Read this article to find out why investing in Pinterest Ads: data, benefits and winning strategies for entrepreneurs who want to grow with advertising on Pinterest.
In this article we delve into how to design, manage, and improve advertising campaigns for maximum return on investment.
In this article, we will take a step-by-step look at how to create website with ecommerce, outlining SEO best practices, digital marketing strategies, and the most effective technical solutions to successfully position yourself in the online marketplace.
In this article we discuss Pinterest Marketing and provide you with 6 tips for positioning your Company on Pinterest.
In this article I explain how a marketing agency specializing in B2B can be the turbocharger your company needs to speed ahead of the competition. Buckle up, here we go!
Let’s explore in detail the importance of Frequently Asked Questions for your website or eCommerce, analyzing what they are, what they are for, and what benefits they can bring to your company or professional activity.
Calls to action (Call To Action) can be the detail that marks the turning point in your marketing strategy.
SMS advertising remains a direct and effective marketing tool, despite the advent of new digital technologies. That is why this channel continues to be a winning choice for many companies.
Some useful tips on how to set up your Facebook Social Media Strategy to increase the popularity of your Business Page and acquire new potential customers.
In this article we look at how to set up a Facebook Shop to sell your Products. It can become an opportunity to expand your store’s sales channels and gain new customers!
Video content marketing is an extremely important and effective strategy for conveying the values of your Company and your products and services.
For new ideas there is a first: the idea becomes a concrete project and its inventor waits to see if anyone will use it.
Have you included email marketing newsletters in your strategy? In this article discover 9 important metrics you should always use.
Why hire a Marketing Consultant? What tasks should he or she perform? Check out our article….!
Get ready to discover how to turn your social media business profiles into powerful sales tools and seize all the opportunities Social Selling has to offer for your business success.
Why should I market with TikTok? The answer is simple, you can engage and make your Brand known to a very large segment of your audience and get closer to Generation Z users.
Content marketing can be much more than courtship. Have you ever thought of using it to build stable affections?
Factory CEO Donato Cremonesi answers questions from those who want to find new customers online
The word viral in recent times has become one of the most commonly used words in everyday language, but when this term is put side by side with marketing, we see a new way of disseminating content for commercial purposes emerging.
Content marketing strategy is to produce content (text, images, video, multimedia, etc.) to promote your products or services to potential customers, or increase brand awareness.
The ecommerce world has boomed in recent years, with a decisive shift changing shopping habits.
Is your company planning to launch a new product or service in the market and need to figure out how to set the ideal pricing strategy to boost sales?
Email marketing strategy is an effective way to reach your purchased or potential customers directly. Not surprisingly, it is also referred to as DEM marketing (direct email marketing).
In this article we look at marketing strategies to build customer loyalty and grow the Business of your Company or business.
In this article we explain how to analyze your competitors’ advertisements on Facebook and Instagram thanks to Meta Ad Library.
In this article we discuss communication strategies for reaching the right target audience and analyze a practical example.
What does it mean to implement a market positioning strategy? Why can it be extremely useful in growing your Company’s Business?
Insights and ideas for designing your web marketing strategy and online Marketing Campaigns.
In this article we will look together at how to do Inbound Marketing to seek new customers and increase sales. In marketing, this process is called lead generation.
If you want to open a high-performing and well-indexed e-commerce, the elements you need to take into account are the ones you don’t see: Analysis, User Experience design, SEO Strategy. Today, the most effective and efficient solution is to equip your company with a 24-hour, 365-day-a-year e-commerce.
By implementing HubSpot in your ecommerce, you can increase the conversion rate of your PPC Campaigns and, as a result, increase your online sales.
Do you want to sell on Amazon as a business and are wondering what you need to do? Want to set up an Amazon store to boost sales? Or are you simply wondering why sell on Amazon?
You probably installed the “Facebook for WooCommerce” plugin and want to find out how to synchronize your Product Catalog with your Facebook Page or Instagram Channel to sell online.
If you sell online, you can increase your revenue through abandoned cart management with WooCommerce Hubspot.
Guide to analyze in detail what are the key elements to be evaluated, to design and implement your e commerce site.
Taking care of the SEO aspect of the Product Page allows us to attract new users to our site, incentivizing them to click through.
n this article we discuss Facebook ADS Campaigns by showing you three examples to be inspired by. Originality, creativity and strategy: some design examples to use as inspiration for success.
Some examples of customer experience and how they help companies’ business growth. We will see why offering a good experience to one’s customer is one of the key activities to make business more effective in the long run.
Do you have a restaurant? Find out why it is important to implement a Marketing strategy on TripAdvisor Carrying out Marketing activities on TripAdvisor will allow you to find new customers for your restaurant
In this article we look at why it is important to add a call-to-action button to your company’s Facebook page. This feature allows you to increase your opportunities to acquire new Contacts and Customers.

Increasing sales

The imperative for every Company, and Entrepreneur, is to grow in turnover, increase sales, but most of all margins. Sell, sell, sell!!!

The market today has changed profoundly. And that is why we have to change as well. Or rather, our way of doing business.

To increase sales, stand out, and most importantly distance yourself from your competition is critical:

Know their positioning on the Web & Social
Define a proper strategy, based on the goals the company wants to achieve
Deploy all strategic and communication activities to achieve the defined goals.

Another key principle for standing out from Competitors is based on Focusing “We can’t sell everything to everyone, we have to decide what to sell and to whom.”