Lorenza D'Isidoro

Articles & News

Writing for the Google crawler, or writing for the reader? This is the dilemma when it comes to SEO writing for blogs. Find out by reading our article!
The SEO Consultant prepares the analysis and related SEO Strategy to improve the organic ranking of a website or eCommerce on Google. He is basically an expert in the field of Search Engine Optimization (SEO).
Positioning strategies are brand strategies through which a brand differentiates itself from competitors and targets a specific niche of users.
Content marketing can be much more than courtship. Have you ever thought of using it to build stable affections?
Looking for an SEO writing recipe that you can also make at home? You’re in the right place!You don’t need an oven, you just need a pc.
Factory CEO Donato Cremonesi answers questions from those who want to find new customers online
What is the perfect process to follow to launch a product effectively? Does it depend on the product? On the target audience? On the market and the marketing strategy that accompanies the product launch?
There is a lot of talk about AI tools. The world of marketers seems to be divided between those who love AI and those who really hate it.
In order to create a successful website or e-commerce that can compete globally, it is essential to adopt an effective multilingual SEO strategy. This not only allows you to reach a wider audience, but also improves the user experience and increases conversions.
Digital marketing is a rather broad container, containing a whole range of actions and platforms that can be used to achieve a specific business goal.
At a time when technology is constantly evolving, it is important to distinguish between terms such as Artificial Intelligence (AI) and Machine Learning (ML).
Content marketing strategy is to produce content (text, images, video, multimedia, etc.) to promote your products or services to potential customers, or increase brand awareness.
Rebranding is a process of transforming a company’s identity that involves all aspects of its operation.
The ecommerce world has boomed in recent years, with a decisive shift changing shopping habits.
The concept of positioning is of critical importance, to say the least, to companies in all industries and of all sizes.
In order to understand how to do content marketing for Generation Z, you must always remember that you are facing the first genus of digital natives.
Generating leads means increasing the likelihood of selling. Leads are contacts potentially interested in your products or services.
SEO strategy is made up of many small, ongoing adjustments, keyword research, and content production.
Twitter has become a key part of digital marketing. Yet, being present is not enough to be successful.
The social media audit is a key strategic tool to thoroughly evaluate the performance of company profiles, identify strengths and weaknesses, and compare with competitors.
If you are launching your business, you are probably embarking on a strategic planning phase.
Finding new customers is a chess game in which clear objectives must be pursued strategically.
A SWOT analysis is a technique you can use to grow your business whenever you need to plan a marketing strategy.
Email marketing strategy is an effective way to reach your purchased or potential customers directly. Not surprisingly, it is also referred to as DEM marketing (direct email marketing).
As of today, it is possible to do SEO on LinkedIn. This can be great news, especially for professionals who want to network and use the professional social to attract new contacts.
Does your marketing strategy involve moving from one business promo to another? Will it be the right choice for your business?
Search engine optimization of a website is one of the actions that can be deployed in a search engine marketing strategy.
Artificial intelligence has made great strides in marketing content writing, entering the copywriting landscape with force.
Engagement, but at the next level: community marketing teaches us nothing new.
Performance Max campaigns promise to change the way you’ve leveraged Google Ads until now.
Automated marketing grows your company’s reputation and business. With email marketing, it can help you send the right content at the right time to your prospects, based on the sales funnel.
Do you want to increase trust and loyalty with your customers and contacts? Do you want to create targeted strategies to increase sales opportunities? Find out why to do Marketing on WhatsApp
Regardless of whether it is small or large, turn your company into a Brand. Branding means being recognizable in your target market, gaining new customers and increasing sales.
Christmas 2022 commercials do not disappoint expectations. In keeping with tradition, this year again the biggest global companies have produced stories capable of tearing a tear from even the hardest of viewers.
A real game changer for customer service and for marketers who want to build direct relationships between companies and users.
In this article we look at what Instagram GeoTags are and why you should use them in your social strategy.
This comprehensive guide explores the synergy between SEO and web marketing, offering strategies, benefits and best practices for talking to your target audience and increasing your Business opportunities.
Marketing and negotiations don’t always go smoothly: a lead can orbit your brand for a long time without ever buying. Finding new customers is the most important-and difficult-part of the sales process, and you can do it with prospecting.
In your 2022 social strategies, what types of posts really can’t be missed? What content engages and converts?
In this article we will look together at how to do Inbound Marketing to seek new customers and increase sales. In marketing, this process is called lead generation.
In this article we look at how to share a story on Instagram, or a post in stories.
In this article we look at as many as 15 ways to find new customers online through your Web Marketing strategies.
Brand Experience defines how your brand interfaces with users and potential customers. It proves to be critical in companies’ branding strategies.

Lorenza D'Isidoro

Copywriter & Content Writer