AI for Business

Articles & News

AI crawlers are revolutionizing the web. Learn about opportunities and risks for your business and how to prepare today.
Human-First Marketing in 2026: How to use AI and technology without losing the centrality of people. Discover examples, strategies, and practical insights for making your brand truly human.
In this article, we analyze the connection between SEO and artificial intelligence and more specifically how technical SEO factors affect artificial intelligence-based search.
Google VEO 3 is Google’s new artificial intelligence model for generating “studio-quality” videos from text or images, designed to be integrated into companies’ marketing, advertising and content creation workflows.
Find out why AI marketing will be the beating heart of the most effective marketing strategies, not only for large companies, but also for SMEs (Small and Medium Enterprises) that want to remain competitive in an ever-changing market.
Large language models (or LLMs, from Large Language Models) are revolutionizing the way people search for and consume information.
The metaverse is revolutionizing the way companies interact with their customers, opening new frontiers for marketing and communication. But what does the term “metaverse” really mean?
In this installment of our “Success Stories” column, we have the pleasure of hosting Paolo Pelloni, CEO of Digital Punk and a leading figure in AI marketing and artificial intelligence.
New AI YouTube features are redefining the experience for both users and creators, also opening up unprecedented scenarios for companies focusing on video marketing and digital communications.
Google AI Mode, a new feature that uses artificial intelligence to revolutionize the way users find information and interact with online content. This update represents a sea change in user behavior and visibility dynamics for brands.
In this article we look at what LLMs are and why it is critical to enable the llms.txt feature to make your content more understandable to artificial intelligence languages.
There is a lot of talk about AI tools. The world of marketers seems to be divided between those who love AI and those who really hate it.
At a time when technology is constantly evolving, it is important to distinguish between terms such as Artificial Intelligence (AI) and Machine Learning (ML).
Artificial intelligence has made great strides in marketing content writing, entering the copywriting landscape with force.
Chatbot eCommerce, do you really want to be the last one to have a chatbot? We don’t think so. Learn 10 reasons why your business needs a chatbot
Google Duplex is an advanced artificial intelligence technology developed by Google as an extension of Google Assistant.
In this article we look at Facebook Messenger Bot and how you can use it to increase sales for your company or business.

AI for Business

Artificial intelligence isn’t the future. It’s already inside the processes of companies that are growing right now, while others are still watching from the sidelines.

But AI alone isn’t enough. You need someone who knows what to ask, how to apply it and โ€” above all โ€” how to do it ethically, without sacrificing people in the name of efficiency.

In this section you’ll find guides, analysis and practical case studies designed for SME entrepreneurs who want to truly understand how artificial intelligence can transform their business: from internal process management to communication, from marketing to customer relationships.

No unnecessary jargon. Just concrete content, written by people who implement AI every day alongside real companies.

Because the most powerful technology is the one that works for people, not against them.

Want to find out if your company is ready for AI? Book a free consultation with our team.