Content Marketing and Inbound Marketing
The content marketing strategy allows us to position our website correctly on search engines.
It is based on the SEO strategy, i.e. the search for and use of keywords used by users to search for our products or services.
Content marketing, when used correctly, builds our company’s reputation.
One of the fundamental elements is based on the creation of content that is true, clear, relevant and consistent with the mission of the website and the company.
In order to create a website that is visible to search engines, it is essential to “fill” it with lots of content and set up an editorial calendar to update it constantly.
