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Brand Positioning: an important requirement for every company

Are you the head of a company that wants to make its way in today’s market? Well, Brand positioning will help you stand out among a multitude of companies offering all kinds of products and services, including probably, those similar to what you offer.
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Native Advertising: What it is and benefits for Companies

Learn how Native Advertising, or native advertising, can help your Company’s Business. It is a digital marketing strategy that integrates promotional ads directly within the editorial content of an online platform.
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Human hand meeting a robot hand, in the background a tablet co an image symbolizing AI

llms.txt indexes your site for ChatGPT and Gemini

In this article we look at what LLMs are and why it is critical to enable the llms.txt feature to make your content more understandable to artificial intelligence languages.
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Inbound marketing campaign: how it builds trust and customer loyalty

In this article we discuss Inbound Marketing campaigns and why they allow us to build trust with contacts to turn them into Loyal Customers over time.
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CTA sign made from 3 wooden dice placed on top of a yellow table

Call To Action: how to increase conversions effectively

Calls to action (Call To Action) can be the detail that marks the turning point in your marketing strategy.
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Video content marketing for your Business

Video content marketing is an extremely important and effective strategy for conveying the values of your Company and your products and services.
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On a wooden table are placed: a coffee mug, a white napkin on which there is a purple writing "content is king," and a fountain pen.

Content marketing to grow your Business!

With content marketing you can increase contacts, customers, sales and turnover. Find out why and how to implement it in your Marketing and Communication Strategy.
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two women's hands typing on the keyboard of a laptop computer and in over the words Email Marketing in yellow color

Newsletter email marketing: 9 data you need to know

Have you included email marketing newsletters in your strategy? In this article discover 9 important metrics you should always use.
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Content Marketing for Customer Loyalty

Content marketing can be much more than courtship. Have you ever thought of using it to build stable affections?
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Target audience because it is important for your Business!

What is Target Audience and why it is so important to your company’s business. Discover its benefits!
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Customer Journey: The Right Content for Every Stage

It is literally translated as “Consumer Journey,” and this definition expresses very well the concept that is intended to be explained. We use the term Customer Journey to refer to the path that every customer takes to reach a brand. And generally this journey ends with the purchase stage.
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Lead Generation Strategy to Acquire Customers

Lead generation literally means “generating leads”-it is the set of certain marketing activities that aim to create a list of qualified contacts who are potentially interested in a product or service, so-called “prospects.”
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Inbound Marketing Activities: why it helps your Business

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Persuasive Copywriting - Factory Communication

Persuasive copy: engages users and helps sell more

Words are powerful and are able, when used in the right way, to become a necessary and indispensable tool within effective Marketing strategies.
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Corporate content marketing: measure it with these KPIs!

Content marketing strategy is to produce content (text, images, video, multimedia, etc.) to promote your products or services to potential customers, or increase brand awareness.
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Ecommerce travel: how to increase sales

The ecommerce world has boomed in recent years, with a decisive shift changing shopping habits.
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Generation Z and Content Mkt.

In order to understand how to do content marketing for Generation Z, you must always remember that you are facing the first genus of digital natives.
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A hand holds up a mock yellow letter. In over the words "email marketing"

Email marketing campaign: 12 tips for doing it to the top

Email marketing strategy is an effective way to reach your purchased or potential customers directly. Not surprisingly, it is also referred to as DEM marketing (direct email marketing).
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Black and white photo. Two hands are typing on a laptop computer. In the center of the screen, in a square box of purple Factory Communication the words AI

AI Writing Tools for Content Marketing: yes or no?

Artificial intelligence has made great strides in marketing content writing, entering the copywriting landscape with force.
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Automated marketing: find out how to achieve it!

Automated marketing grows your company’s reputation and business. With email marketing, it can help you send the right content at the right time to your prospects, based on the sales funnel.
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two hands are holding a tablet on which is written INBOUND Marketing

Doing Inbound Marketing for Lead Generation

In this article we will look together at how to do Inbound Marketing to seek new customers and increase sales. In marketing, this process is called lead generation.
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Husband and wife are making an online purchase with a credit card

Finding new customers online: the 15-point checklist!

In this article we look at as many as 15 ways to find new customers online through your Web Marketing strategies.
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Interview with Donato Cremonesi in Repubblica

By implementing HubSpot in your ecommerce, you can increase the conversion rate of your PPC Campaigns and, as a result, increase your online sales.
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Brand storytelling examples: Autogrill Group

In this article we present two signature Autogrill stories. Two examples of compelling and engaging storytelling, an important strategy for communicating corporate values and making the right connection with the public.
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B2B Buyer Persona: how to achieve it?

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Examples of corporate storytelling: let’s learn about Amazon’s

Through storytelling Amazon becomes a Company with a human face.
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Google search trends for your SEO Strategy

Google Trends is Google’s free tool that allows us to monitor online traffic, which revolves around specific keywords (keywords). It is very useful for discovering search trends on the web.
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Flywheel Marketing: What changes from the Sales Funnel?

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A man about 50 years old is analyzing a shoe he has just purchased

14 Customer Loyalty Strategies That Work

In this article, we look at examples of 14 customer retention strategies, suggested to us by HubSpot, that have been enormously successful. As the philosophy of Inbound Marketing teaches us, investing in the satisfaction of one’s customers costs much less than acquiring new customers.
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Customer retention: 7 strategies for Business

In this article we look at 7 strategies to increase customer loyalty, improve your Business and your Company’s brand awareness.
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Buyer Journey: customer-focused strategy

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Inbound Marketing Strategy that respects the Customer

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Black and white image. A hand is writing with a purple-colored marker the word Content Marketing. The word is placed in the middle of other words arranged in a clustered pattern: create, optimize, publish, promote, measure, links, seo, blog, social media.

Content marketing strategy: our 7-point checklist

In this article we look at what a content marketing strategy is and how we can maximize its use in web and social communication to improve the marketing strategy and achieve the business goals we set.
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Lead generation for companies to find new customers

In this article we look at what Lead Generation Campaigns are for Companies, why to use them and what benefits they can generate.
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written "share your story" on a piece of white paper hanging on a string

Corporate storytelling: write your brand story!

Your story must resonate on a level beyond what is tangible. To create a deep, emotional connection with your audience, you must overcome the barriers of the functionality, features, and benefits of your products and/or services. You need to create something that users want to be a part of.
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Article Marketing to boost sales

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To have things never had you have to do things never done. In life as in Marketing Strategy

A phrase that fits perfectly in everyone’s life, at every moment when we would like to change something, achieve goals and realize what we desire. But for everything we dream of in life, for all the distant goals we want to achieve, change is necessary.
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Content Marketing and Inbound Marketing

Content Marketing and Inbound Marketing

The content marketing strategy allows us to position our website correctly on search engines.

It is based on the SEO strategy, i.e. the search for and use of keywords used by users to search for our products or services.

Content marketing, when used correctly, builds our company’s reputation.

One of the fundamental elements is based on the creation of content that is true, clear, relevant and consistent with the mission of the website and the company.

In order to create a website that is visible to search engines, it is essential to “fill” it with lots of content and set up an editorial calendar to update it constantly.

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