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Marketing team talks about the strategic plan

How to create a marketing strategy for a construction company?

In this article we will explore, step by step, how to build a marketing plan designed specifically for marketing construction enterprises.
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Reddit for SEO: winning strategies for entrepreneurs

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Google Discover interface

Google Discover evolves: now showing your social posts!

In recent years, technology has transformed the way we discover content online. Google Discover, Google’s popular personalized news feed, is undergoing a major transformation.
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a woman dressed in orange cools down in front of a fan

Web site heat map: why you can’t do without it

In this article we discuss website heat map, explain what they are and why they can be the winning weapon to optimize your website, deliver a better user experience, increase conversions.
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a person with a disability uses technology an assistive system to navigate a website

European Accessibility Act: a guide for entrepreneurs and businesses

Digital accessibility is no longer just a matter of ethics or social responsibility: it is now a regulatory obligation for a broad category of businesses in Europe. As of June 28, 2025, Italy’s digital landscape will change dramatically thanks to the entry into force of the European Accessibility Act (EAA).
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3 billboards with some writing related to SEO strategies, placed in a square

SEO consultant for companies: how he can help you

In today’s digital landscape, online presence is critical to the success of any business, which is why the SEO consultant for Business is a strategic figure for your business. This is where the role of the SEO consultant for business comes in, an expert figure who helps businesses improve their online visibility and reach new customers.
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A patient during a checkup visit to a dentist

SEO strategy for dentists: how to attract new patients

In this in-depth guide, we look at best practices and advanced techniques for ranking your practice among the top Google results, specifically targeting you, the business owner or dental practice owner, who wants to invest in solid, lasting growth.
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SEO agency specializing in positioning: how does it help you?

If you are a business owner, you know perfectly well how crucial it is to be visible online. But it’s not enough to just “be there”-you need to stand out, be found by the right people and, most importantly, convert that visibility into new customers and revenue. That’s where an SEO agency specializing in positioning comes in: the strategic partner that turns your website into a real business asset.
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Yoast SEO WordPress plugin: get your site off the ground

Whether your site is built with WordPress or WooCommerce, choosing the right SEO management tool can make the difference between being visible or staying in the shadows. In this article we look at why to choose the Yoast SEO WordPress plugin for SEO management on WordPress and WooCommerce sites.
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Google AI Mode: make the most of it for your Business

Google AI Mode, a new feature that uses artificial intelligence to revolutionize the way users find information and interact with online content. This update represents a sea change in user behavior and visibility dynamics for brands.
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Human hand meeting a robot hand, in the background a tablet co an image symbolizing AI

llms.txt indexes your site for ChatGPT and Gemini

In this article we look at what LLMs are and why it is critical to enable the llms.txt feature to make your content more understandable to artificial intelligence languages.
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Google Domains: a guide for Entrepreneurs and Marketers

We take an in-depth look at what Google Domains is, why it has been chosen by millions of companies and professionals, and how it can offer a competitive advantage to those in digital marketing, SEO, and online business.
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Accessibility of Public Administration sites: Why?

The accessibility of public administration websites is now a fundamental requirement for ensuring equitable, inclusive and efficient services to all citizens.
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Finding clients for accountant: comprehensive strategy

It is no longer enough to rely on word of mouth or personal connections: to acquire accountant clients in a consistent and structured manner, an integrated strategy must be adopted that leverages both traditional and digital channels.
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SEO consulting for restaurants: Increase your online visibility

Learn how SEO consulting for restaurants can grow your business in 2025. Effective strategies, trends, and tips for dominating local searches.
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Albore Design website homepage, e-commerce of 3D printed lamps

WooCommerce SEO consulting: grow your business

This article explains how a WooCommerce SEO consultancy can increase the number of customers and sales of your company’s products and services.
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SEO Marketing

SEO marketing is a digital marketing strategy that uses search engine optimisation (SEO) to increase a company’s online visibility and attract more qualified visitors to its website.

In this section of the site, you will find several articles discussing SEO strategy, technical SEO optimisation, SEO strategies for eCommerce, and Link Building.

Web indexing is essential for beating the competition and winning new contacts and customers.

SEO or Search Engine Optimisation strategy is a real strategy that allows you to improve the indexing of a website’s pages, making it more visible to search engines.

Keywords are a fundamental element of most web marketing strategies.

In fact, thanks to keywords, we can position ourselves correctly on the web and allow our ideal potential customers (Buyer Personas) to find us easily on search engines.

On this page of our website, you will find lots of useful information to improve the online positioning of your website or e-commerce site on search engines.

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