Contact us!
Contact us!
Menu

SEO Marketing

Articles & News

Filter categories
Breadcrumb Gossario Factory Communication

Breadcrumbs: What they are and what they are for!

Breadcrumb literally means breadcrumbs, like the ones used in Tom Thumb’s fable to find their way back.
Read the article

Differences between topic cluster and pillar page SEO: a guide for Companies

This article is designed for all entrepreneurs who want to understand how to use topic clusters and pillar pages in their SEO strategy to grow traffic, leads and authority for their company.
Read the article

Average Position Google Search Console (GSC)

With the introduction of new AI-based features such as AI Overviews and AI Mode, the average position is becoming increasingly misleading. Find out why!
Read the article
Marketing team talks about the strategic plan

Marketing strategy for a construction company: how to create it?

In this article we will explore, step by step, how to build a marketing plan designed specifically for marketing construction enterprises.
Read the article

Reddit for SEO: winning strategies for entrepreneurs

In this article we want to explain how to use Reddit for SEO, with a specific focus on reddit link building and creating quality reddit backlinks.
Read the article

Google Discover evolves: now showing your social posts!

In recent years, technology has transformed the way we discover content online. Google Discover, Google’s popular personalized news feed, is undergoing a major transformation.
Read the article
a woman dressed in orange cools down in front of a fan

Web site heat map: why you can’t do without it

In this article we discuss website heat map, explain what they are and why they can be the winning weapon to optimize your website, deliver a better user experience, increase conversions.
Read the article
a person with a disability uses technology an assistive system to navigate a website

European Accessibility Act: a guide for entrepreneurs and businesses

Digital accessibility is no longer just a matter of ethics or social responsibility: it is now a regulatory obligation for a broad category of businesses in Europe. As of June 28, 2025, Italy’s digital landscape will change dramatically thanks to the entry into force of the European Accessibility Act (EAA).
Read the article
3 billboards with some writing related to SEO strategies, placed in a square

SEO consultant for companies: how he can help you

In today’s digital landscape, online presence is critical to the success of any business, which is why the SEO consultant for Business is a strategic figure for your business. This is where the role of the SEO consultant for business comes in, an expert figure who helps businesses improve their online visibility and reach new customers.
Read the article
A patient during a checkup visit to a dentist

SEO strategy for dentists: how to attract new patients

In this in-depth guide, we look at best practices and advanced techniques for ranking your practice among the top Google results, specifically targeting you, the business owner or dental practice owner, who wants to invest in solid, lasting growth.
Read the article

SEO agency specializing in positioning: how does it help you?

If you are a business owner, you know perfectly well how crucial it is to be visible online. But it’s not enough to just “be there”-you need to stand out, be found by the right people and, most importantly, convert that visibility into new customers and revenue. That’s where an SEO agency specializing in positioning comes in: the strategic partner that turns your website into a real business asset.
Read the article

Yoast SEO WordPress plugin: get your site off the ground

Whether your site is built with WordPress or WooCommerce, choosing the right SEO management tool can make the difference between being visible or staying in the shadows. In this article we look at why to choose the Yoast SEO WordPress plugin for SEO management on WordPress and WooCommerce sites.
Read the article

Google AI Mode: make the most of it for your Business

Google AI Mode, a new feature that uses artificial intelligence to revolutionize the way users find information and interact with online content. This update represents a sea change in user behavior and visibility dynamics for brands.
Read the article
Human hand meeting a robot hand, in the background a tablet co an image symbolizing AI

llms.txt indexes your site for ChatGPT and Gemini

In this article we look at what LLMs are and why it is critical to enable the llms.txt feature to make your content more understandable to artificial intelligence languages.
Read the article

Google Domains: a guide for Entrepreneurs and Marketers

We take an in-depth look at what Google Domains is, why it has been chosen by millions of companies and professionals, and how it can offer a competitive advantage to those in digital marketing, SEO, and online business.
Read the article

Accessibility of Public Administration sites: Why?

The accessibility of public administration websites is now a fundamental requirement for ensuring equitable, inclusive and efficient services to all citizens.
Read the article

Finding clients for accountant: comprehensive strategy

It is no longer enough to rely on word of mouth or personal connections: to acquire accountant clients in a consistent and structured manner, an integrated strategy must be adopted that leverages both traditional and digital channels.
Read the article

SEO consulting for restaurants: Increase your online visibility

Learn how SEO consulting for restaurants can grow your business in 2025. Effective strategies, trends, and tips for dominating local searches.
Read the article
Albore Design website homepage, e-commerce of 3D printed lamps

WooCommerce SEO consulting: grow your business

This article explains how a WooCommerce SEO consultancy can increase the number of customers and sales of your company’s products and services.
Read the article

Site visibility on Google: get your Business off the ground

Do you want to increase the visibility of your company’s or e-commerce site on Google? In this article we will look at three key operational modules for increasing site visibility on Google.
Read the article

YouTube video ranking: what it is and how it works

YouTube video ranking is one of the most talked about topics among creators, marketers, and companies aiming to leverage the platform to increase visibility, traffic, and conversions.
Read the article

Creating an e-commerce site to sell online: a guide for Entrepreneurs

In this article, we will take a step-by-step look at how to create website with ecommerce, outlining SEO best practices, digital marketing strategies, and the most effective technical solutions to successfully position yourself in the online marketplace.
Read the article

Web content writing: how it integrates SEO and Marketing strategies

Learn what web content writing is and how it integrates into SEO and marketing strategies to improve your website’s visibility and engagement. Learn the skills needed for a successful content writer.
Read the article

WordPress site seo optimization: let’s get your company off the ground

In this article we explain what SEO optimization is for sites made in WordPress and what benefits it can generate.
Read the article

Generate organic traffic because it’s important for your Business

Do you want to acquire new customers? Do you want to increase the online sales of your eCommerce? In this article we explain why it is important to generate organic traffic to your site and what benefits it can generate for your Company.
Read the article
comic strip with the inscription FAQ inserted

FAQ: why to use them in your website or eCommerce

Let’s explore in detail the importance of Frequently Asked Questions for your website or eCommerce, analyzing what they are, what they are for, and what benefits they can bring to your company or professional activity.
Read the article
one hand holds a position pointer

Local SEO: comprehensive guide for Local Businesses and Activities

Local SEO has become a crucial element in the digital marketing landscape, especially for companies that want to strengthen their online presence and want to be found by users who are doing a Google search for services “near them.”
Read the article
Image of an Italian-language ecommerce displayed on a cell phone. Two arrows indicate the respective English and French translations

Hreflang: a guide for multilingual SEO optimization

Hreflang is a powerful tool for SEO optimization of multilingual websites. Learn what it is, how it works and how to implement it correctly to improve your site’s ranking in international searches.
Read the article
the Keyword inscription made with 7 dice

Keyword cannibalization

Are you losing traffic to your website? You may have a Keyword Cannibalization problem. Find out what you need to do!
Read the article

Crawl Budget: to optimize your Website

Dear entrepreneurs and managers, today we will address a crucial topic for your company’s online success: the crawl budget.
Read the article

Ultimate SEO checklist for Your E-commerce!

If you run an eCommerce business, you can’t miss this article. Our 26-point checklist that tells you how to optimize the SEO side of your online store.
Read the article

Google update 2024: how can they affect your website?

The world’s most widely used search engine is constantly being updated, in this article we analyze the 2024 Google updates and how they are impacting the organic ranking of sites on search pages.
Read the article
Shop page of the eCommerce of Albore Design manufacturers of 3D printed lamps

E-commerce seo optimization: what to do?

Learn how seo optimization of your e-commerce can improve your website’s search engine ranking and determine the success of your online store
Read the article

Mobile first SEO: what it is and how to improve it

What is Mobile SEO of our website and why is it important for our Marketing and Sales strategy? Mobile SEO allows us to provide the best User Experience to the user visiting our website from mobile.
Read the article

SEO analysis of your website

In this article we look at some technical elements to explain why it is critical to perform SEO analysis of your website. Good SEO optimization practices improve the user experience and usability of a website.
Read the article

What impact can Google Multisearch have on your Business?

Google Multisearch is a new search feature introduced by Google that allows users to search by combining images and text. This innovation is based on Google Lens and aims to make searches more intuitive and precise, allowing users to find information even when they do not know exactly how to describe what they are looking for.
Read the article
A chef framed on a cell phone display. In the background a google maps

Local SEO for Restaurants. Grow your business!

Local SEO for restaurants is a search engine optimization marketing strategy focused on improving the visibility of a business in geolocated search results. With Local SEO you can place your restaurant in the first pages of search engine results and increase the number of customers and potential customers of your Restaurant.
Read the article
Google script on a gray background. Below the writing is the word Search and a magnifying glass

Improving Google ranking: 4 useful tips

Being in the top positions of Google, in addition to greatly increasing the visibility and authority of the Brand, allows you to intercept new potential customers.
Read the article
SERP script on yellow background

Google SERP: A guide to Google search results

SERP stands for Search Engine Results Page, or search engine results page. It looks like a Web page with a list of results returned by a search engine based on a particular query typed in by a user.
Read the article

Fast hosting for WordPress: why it’s critical for SEO

Learn how to improve the user experience of your website with fast hosting for WordPress. Remember: no user will linger waiting for your site to load that page that never loads, wastes time and consumes a lot of data.
Read the article
screenshot of Google's YouTube Shorts service

YouTube Shorts in Google search?

Google tests a new filter to be used on the search engine to search for YouTube Shorts (short videos on mobile). From a Business perspective, Companies and Creators (influencers) have the opportunity to connect with a new audience segment, using only a smartphone and the Shorts camera in the YouTube app.
Read the article

Being first on Google: watch out for the shenanigans!

Being first on Google is an attainable goal, but it requires commitment, strategy, and constant monitoring. Focusing on keywords relevant to your business, creating quality content, and constantly optimizing your website are key steps to achieving and maintaining a prominent position on search engines.
Read the article

Google SGE: if you have a site you need to know what it is!

The world’s most widely used search engine is about to launch a new revolution that goes by the name of SGE. SGE or Search Generative Experience is a feature, in the experimental stage, that uses “generative AI” artificial intelligence to provide a more comprehensive and informative search experience.
Read the article
Copywriters at work in the office

SEO marketing blog: why it is important for Business

Writing for the Google crawler, or writing for the reader? This is the dilemma when it comes to SEO writing for blogs. Find out by reading our article!
Read the article

Domain Authority: what it is and how it is measured

“Domain Authority (DA) is basically a ranking, on a scale of 1 to 100, that defines how a site ranks on search engine results.
Read the article
stylized interface of Google's Discover feed

Google Discover: what’s new from Big G

Google Discover uses machine learning algorithms to analyze past searches, web pages visited, and other user browsing data in order to suggest relevant news, articles, videos, and other content.
Read the article

Do you sell on the internet? Take care of your product descriptions!

If you sell on the Internet, product descriptions are one of the key elements for e-commerce success.
Read the article
Two rows of 3 white cubes with black lettering. On the top row the writing SEO on the bottom row the writing ADV

SEO Strategies vs. ADV Campaigns: A Guide for Entrepreneurs

Two of the most discussed digital marketing strategies are Search Engine Optimization (SEO) and advertising campaigns (ADV). This article aims to clarify the differences between these two strategies, highlighting their strengths and weaknesses, to help entrepreneurs make informed decisions.
Read the article
3 wooden cubes with 3 letters seo

SEO consultant. What it is and how it can help you!

The SEO Consultant prepares the analysis and related SEO Strategy to improve the organic ranking of a website or eCommerce on Google. He is basically an expert in the field of Search Engine Optimization (SEO).
Read the article
typewriter

Web Copywriter: 5 things you absolutely must know

Looking for an SEO writing recipe that you can also make at home? You’re in the right place!You don’t need an oven, you just need a pc.
Read the article
A girl is studying the user experience flow of a website on a mobile device

Website user experience: how to make it effective!

How to improve the User Experience website or e-commerce, to make them more responsive, useful and effective. The goal is to make them usable by our users where and when they want, especially on mobile devices.
Read the article
Search Engine Optimization

Search engine optimization: Google now also indexes .CSV files

It may seem like a minor announcement however, if you are in search engine optimization, this news from Google can be extremely important.
Read the article

Keyword Stuffing: why not do it!

By SEO (Search Engine Optimization) we mean the set of skills and activities that have as their goal, indexing the content of a site to position it in the top results of search engines.
Read the article
a copywriter is writing an article on the computer

SEO copywriter: 12 useful tips for making content for your site

SEO copywriting is the art of combining good writing with techniques useful for indexing content on search engines (SEO). It makes it possible to improve a website’s online ranking, increasing its visibility and notoriety.
Read the article
A hand stacks 4 cubes. On 3 cubes are the letters S AND O. On the fourth cube is a stylized rocket design. The image is black and white, while text and graphics are purple.

Keyword research for a new website

In this article, let’s see a practical example, of how to perform keyword research to achieve SEO ranking of your new website.
Read the article

Schema.org what it is and why it is critical for SEO

Schema.org is a deviltry that allows us to greatly supplement and implement our SEO Strategy. Basically, it is a tool that allows us to clearly communicate, to search engines, the content of a web page.
Read the article
A spider hanging from its own web.

How to manage the depth of the Google Crawler

In this article, we will analyze together how search engines work and what activities we need to perform in order to place our site content on the top search results.
Read the article
Illustration with Google search field and 30 flags of nations

International SEO for a multilingual strategy

In order to create a successful website or e-commerce that can compete globally, it is essential to adopt an effective multilingual SEO strategy. This not only allows you to reach a wider audience, but also improves the user experience and increases conversions.
Read the article
A magnifying glass frames 3 dice on a table. On the dice is the inscription SEO. The picture is in black and white, while the writing is purple in color

Organic positioning: why is the Blog important?

Digital marketing is a rather broad container, containing a whole range of actions and platforms that can be used to achieve a specific business goal.
Read the article

Black Hat SEO. Who are they?

Black hats are nothing more than malicious hackers with criminal intent. In the SEO field, this term is used for all those who use unorthodox techniques for search engine rankings.
Read the article
An outline of a key was drawn on a gray sheet of paper. In the key the word Keywords written on the dice. In the foreground is a hand with a pen. The image is in black and white, only the key has a purple Factory Communication outline.

Optimizing websites when Google changes the algorithm!

SEO strategy is made up of many small, ongoing adjustments, keyword research, and content production.
Read the article

Clickbait: what it is and why it can hurt your SEO Strategy

Clickbait: sensational headlines used as bait by websites, but especially Social Networks, to induce the reader to click on a hyperlink.
Read the article

SEO on YouTube: how to optimize your channel for search

SEO on YouTube allows you to increase the visibility of your channel and videos. Find out how to implement it.
Read the article

LinkedIn SEO Optimization thanks to Pulse

As of today, it is possible to do SEO on LinkedIn. This can be great news, especially for professionals who want to network and use the professional social to attract new contacts.
Read the article
what are seo and sem - factory communication

SEO and SEM improve your site’s ranking

Search engine optimization of a website is one of the actions that can be deployed in a search engine marketing strategy.
Read the article

Google EEAT (E-E-A-T) What they are and why they are critical for SEO

If you are reading this article, it probably means that you are interested in understanding how SEO Strategy can increase the visibility of your Company and Business.
Read the article

Google ranking: what is it

In this article we look at what Google ranking is and why it is important for SEO. Good ranking is crucial because most users tend to click on the first results that appear on the search results page (SERP).
Read the article

Google snippets and zero-click results

In this article we look at what Google snippets are and how they can be useful to the growth of your Business.
Read the article

Google Search Console for your SEO Strategy

Google Search Console and Google Analytics. If you want to do SEO you need to know them!
Read the article

Google price tracker: how can it affect your Business?

In this article we analyze how Google price tracker can affect the Business of Companies, especially those with eCommerce.
Read the article
3 white dice on a yellow background. On the dice are the letters S E O

SEO and Web Marketing: get your Company off the ground!

This comprehensive guide explores the synergy between SEO and web marketing, offering strategies, benefits and best practices for talking to your target audience and increasing your Business opportunities.
Read the article
Black and white photograph of a young woman. Over the photo a yellow search button with the words "SEO images" inside.

Image SEO: our 8-point checklist

Thanks to SEO Image Positioning, you improve the indexing of your Company on search engines…
Read the article

Local Search Marketing positions your business locally

In this article, we explain local search marketing and how it can help you increase the visibility of your business and outlets locally. Doing local SEO means activating a very powerful tool for small businesses that have physical locations (local businesses) in a limited territory.
Read the article
Enter key on a computer keyboard turned into a Shopping key

Increasing eCommerce sales: 8-step strategy

Guide to analyze in detail what are the key elements to be evaluated, to design and implement your e commerce site.
Read the article
WordPress Sitemap

WordPress xml sitemaps: how to submit them to Google?

Use Google Search Console to submit your website sitemaps to Google right away!
Read the article
interface of a furniture eCommerce site

SEO product tab: optimization for WooCommerce

Taking care of the SEO aspect of the Product Page allows us to attract new users to our site, incentivizing them to click through.
Read the article
in this image the interface of the Google Trends application

Google search trends for your SEO Strategy

Google Trends is Google’s free tool that allows us to monitor online traffic, which revolves around specific keywords (keywords). It is very useful for discovering search trends on the web.
Read the article
image of an entrepreneur in black and white

First on search engines: article dedicated to Entrepreneurs

SEO strategy is essential to make your Company visible. Good search engine rankings ensure visibility and Business. In this article we look at why it is important to be first on search engines with your website or eCommerce.
Read the article

Search queries: what are they?

Search query: a question or request posed by a user to a search engine, for example, Google, Bing or Yahoo. The text or keyword typed in is called a search query.
Read the article
Addurl Glossary Factory Communication

Add URL: how to add url to google

To rank on Google, it is essential to write quality content. Add url to Google (Add url) is an extremely important function because it allows us to make our website or eCommerce pages visible immediately.
Read the article

How to Position Your Company on Google with Google My Business

Google My Business is Google’s platform that allows you to greatly increase your company’s presence on Google.
Read the article

Google AMP: what Accelerated Mobile Pages are for.

Google launched the AMP project, an acronym for Accelerated Mobile Pages, in 2015 with the goal of revolutionizing the mobile user experience and solving major loading time issues.
Read the article

SEO Marketing

SEO marketing is a digital marketing strategy that uses search engine optimisation (SEO) to increase a company’s online visibility and attract more qualified visitors to its website.

In this section of the site, you will find several articles discussing SEO strategy, technical SEO optimisation, SEO strategies for eCommerce, and Link Building.

Web indexing is essential for beating the competition and winning new contacts and customers.

SEO or Search Engine Optimisation strategy is a real strategy that allows you to improve the indexing of a website’s pages, making it more visible to search engines.

Keywords are a fundamental element of most web marketing strategies.

In fact, thanks to keywords, we can position ourselves correctly on the web and allow our ideal potential customers (Buyer Personas) to find us easily on search engines.

On this page of our website, you will find lots of useful information to improve the online positioning of your website or e-commerce site on search engines.

Categorie degli articoli

Article categories