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Influencer marketing integrated into digital strategy

Influencer marketing today represents one of the most strategic components of any company’s digital marketing mix. The goal is no longer to preside over social media platforms, but to integrate them into a communication strategy capable of connecting corporate messages with the right people, at the right times and in the most relevant contexts.
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Elegant man working in a law firm

Law firm marketing: stand out by finding your niche market

Who would have thought that even a lawyer would have to study marketing? Yet, in 2025, a law firm’s success starts with good… law firm marketing.
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Marketing team talks about the strategic plan

Marketing strategy for a construction company: how to create it?

In this article we will explore, step by step, how to build a marketing plan designed specifically for marketing construction enterprises.
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Proximity marketing: what it is and what it can do for your business

In the modern marketing landscape, proximity marketing (or proximity marketing) is emerging as one of the most innovative and effective strategies for reaching customers.
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a woman dressed in orange cools down in front of a fan

Web site heat map: why you can’t do without it

In this article we discuss website heat map, explain what they are and why they can be the winning weapon to optimize your website, deliver a better user experience, increase conversions.
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Ideas for attracting customers to a restaurant

Every entrepreneur who runs a business is faced with a daily challenge: how to increase and find new customers and increase sales? In this guide, I will take you step-by-step through the exploration of the best marketing and communication strategies in simple, direct, action-oriented language.
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3 billboards with some writing related to SEO strategies, placed in a square

SEO consultant for companies: how he can help you

In today’s digital landscape, online presence is critical to the success of any business, which is why the SEO consultant for Business is a strategic figure for your business. This is where the role of the SEO consultant for business comes in, an expert figure who helps businesses improve their online visibility and reach new customers.
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A patient during a checkup visit to a dentist

SEO strategy for dentists: how to attract new patients

In this in-depth guide, we look at best practices and advanced techniques for ranking your practice among the top Google results, specifically targeting you, the business owner or dental practice owner, who wants to invest in solid, lasting growth.
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Finding new B2B customers: strategies for Entrepreneurs

In an increasingly competitive market, where digitization has radically transformed buying and selling processes, it is crucial to adopt targeted strategies, invest in effective channels, and carefully plan each stage of the acquisition campaign. In this article, we take a practical and technical look at everything a business owner needs to know to find B2B customers, overcome major challenges, develop an effective budget, and choose the best performing marketing activities and channels.
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Native Advertising: What it is and benefits for Companies

Learn how Native Advertising, or native advertising, can help your Company’s Business. It is a digital marketing strategy that integrates promotional ads directly within the editorial content of an online platform.
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Yellow television on yellow background projecting social media icons

Social TV what it is and how it can be used by Companies

Social TV represents the convergence of television and social media and allows viewers to interact with television content in real time through social networks. Find out how it can be used by Companies to acquire customers and increase sales.
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Finding clients for accountant: comprehensive strategy

It is no longer enough to rely on word of mouth or personal connections: to acquire accountant clients in a consistent and structured manner, an integrated strategy must be adopted that leverages both traditional and digital channels.
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Web and social networks: is it essential to have both?

Website and social network: in this article you will find lots of information and data explaining why it may be important for your Company or business to have both. Let’s see together why it is the winning strategy for reaching, engaging and converting customers in 2025.
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Inbound marketing campaign: how it builds trust and customer loyalty

In this article we discuss Inbound Marketing campaigns and why they allow us to build trust with contacts to turn them into Loyal Customers over time.
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Black and white photo of an entrepreneur in a suit and tie

How to find customers for your business: 15 strategies for Entrepreneurs

In this article, I will guide you through 15 operational strategies, explaining for each one the practical actions you can put in place and the benefits your business can achieve.
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Description of menu dishes: you have to give value to your Product

If you have a restaurant and want to find out how to increase the average value of your receipt, you should definitely read this article
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PPC campaigns: trends and strategies for you Entrepreneur

For the entrepreneur, staying up-to-date on PPC trends is critical to optimize budget, increase ROI and maintain competitiveness in increasingly crowded markets. In this article, we take a technical and strategic look at the major trends in PPC campaigns, providing useful tools and tips for those leading a business.
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Advertising campaigns: our 8-point checklist

In this article we delve into how to design, manage, and improve advertising campaigns for maximum return on investment.
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a smiling entrepreneur

B2B Agency Marketing: how it can accelerate your Business

In this article I explain how a marketing agency specializing in B2B can be the turbocharger your company needs to speed ahead of the competition. Buckle up, here we go!
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CTA sign made from 3 wooden dice placed on top of a yellow table

Call To Action: how to increase conversions effectively

Calls to action (Call To Action) can be the detail that marks the turning point in your marketing strategy.
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Direct Marketing Agency: how we help you!

Read this article if you are interested in understanding how a Direct Marketing Agency can help your company gain new customers and market share
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Successful landing pages to acquire customers

What is a landing page? What characteristics should it have? Why is it vital to marketing strategies? Find out by reading the article!
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a woman frames a QR code on a brochure with her cell phone

Marketing QRcode in your business strategy

In this article we discuss qrcode marketing, the tool for connecting the Company with its target audience, in offline marketing.
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Crowdfunding Marketing for your Campaigns.

In this article we look at the key strategies for launching Crowdfunding Campaigns.
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two women's hands typing on the keyboard of a laptop computer and in over the words Email Marketing in yellow color

Newsletter email marketing: 9 data you need to know

Have you included email marketing newsletters in your strategy? In this article discover 9 important metrics you should always use.
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Lead Scoring: What it is and why it is essential for Your Business

Lead scoring is a method used in marketing to evaluate and rank potential customers based on their likelihood of becoming actual customers.
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Marketing and Communication Consultant: how it helps your Company!

Why hire a Marketing Consultant? What tasks should he or she perform? Check out our article….!
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Facebook Login interface

Facebook Lead Generation to gather new leads

How to implement a Facebook Lead Generation strategy to collect leads even if you don’t have a website.
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Lead Generation Campaigns: The Key to Success

Lead Generation Campaigns can be the Key to unlocking the potential of Your Business. They represent one of the most effective digital marketing strategies for attracting new customers and increasing sales.
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A girl is studying the user experience flow of a website on a mobile device

Website user experience: how to make it effective!

How to improve the User Experience website or e-commerce, to make them more responsive, useful and effective. The goal is to make them usable by our users where and when they want, especially on mobile devices.
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Young counselor in an office

Web marketing consultant: how it can help your company

Web marketing consultant what does he/she do? What knowledge does he/she need to have? How can he help your company? In this article we answer these and many other questions.
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Lead Generation Strategy to Acquire Customers

Lead generation literally means “generating leads”-it is the set of certain marketing activities that aim to create a list of qualified contacts who are potentially interested in a product or service, so-called “prospects.”
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Viral Marketing Factory Communication

Viral marketing: when word of mouth becomes a strategy

The word viral in recent times has become one of the most commonly used words in everyday language, but when this term is put side by side with marketing, we see a new way of disseminating content for commercial purposes emerging.
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Written corporate content marketing in purple on a white notepad. To the right of the notepad is a pencil. The background color is yellow factory communication

Corporate content marketing: measure it with these KPIs!

Content marketing strategy is to produce content (text, images, video, multimedia, etc.) to promote your products or services to potential customers, or increase brand awareness.
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Facebook login interface on a cell phone

Facebook Pixel: what it is and how to use it

The Facebook Pixel what it is, how to use it, and why it matters!
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Social Lead Generation: 4 tricks of the trade

Generating leads means increasing the likelihood of selling. Leads are contacts potentially interested in your products or services.
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Searching for customers on the internet - Factory Communication

Looking for customers on the Internet or being looked for?

Finding new customers is a chess game in which clear objectives must be pursued strategically.
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A hand holds up a mock yellow letter. In over the words "email marketing"

Email marketing campaign: 12 tips for doing it to the top

Email marketing strategy is an effective way to reach your purchased or potential customers directly. Not surprisingly, it is also referred to as DEM marketing (direct email marketing).
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a man is drinking coffee, a hand is seen with a credit card and a laptop computer

Online sales strategies: 7 valuable tips

Let’s take a look together at when opening an e-commerce is a surefire investment and when critical issues can arise in finding customers.
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Thoughtful young woman wearing a purple colored sweater

Meta Listing Library: spy on competitors on Facebook and Instagram

In this article we explain how to analyze your competitors’ advertisements on Facebook and Instagram thanks to Meta Ad Library.
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a smiling young woman is reading on her cell phone. The photo is in black and white, while the cell phone cover is purple Factory Communication

Online marketing campaigns: quick guide

Insights and ideas for designing your web marketing strategy and online Marketing Campaigns.
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a woman is making an online purchase with a laptop computer

Prospecting: how to find new potential customers

Marketing and negotiations don’t always go smoothly: a lead can orbit your brand for a long time without ever buying. Finding new customers is the most important-and difficult-part of the sales process, and you can do it with prospecting.
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two hands are holding a tablet on which is written INBOUND Marketing

Doing Inbound Marketing for Lead Generation

In this article we will look together at how to do Inbound Marketing to seek new customers and increase sales. In marketing, this process is called lead generation.
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Husband and wife are making an online purchase with a credit card

Finding new customers online: the 15-point checklist!

In this article we look at as many as 15 ways to find new customers online through your Web Marketing strategies.
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LinkMatch for HubSpot to find customers on Linkedin

With LinkMatch for HubSpot you can import, manage and profile your Linkedin contacts directly on the HubSpot CRM.
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Implementation of Google ADS campaigns

In this article we discuss the implementation of Google ADS campaigns to acquire new customers and increase sales!
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A group of boys all intent on reading cell phones

Finding customers with WhatsApp and Telegram

In this article you will find some tips and strategies for using WhatsApp and Telegram in your lead generation strategies
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Lead generation for companies to find new customers

In this article we look at what Lead Generation Campaigns are for Companies, why to use them and what benefits they can generate.
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Marketing strategy on TripAdvisor

Do you have a restaurant? Find out why it is important to implement a Marketing strategy on TripAdvisor Carrying out Marketing activities on TripAdvisor will allow you to find new customers for your restaurant
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List of options you can select to add a call-to-action button to your Facebook page

Add call to action button to Facebook page

In this article we look at why it is important to add a call-to-action button to your company’s Facebook page. This feature allows you to increase your opportunities to acquire new Contacts and Customers.
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Lead Generation

Lead Generation o comunemente detta, generazione di nuovi contatti è una delle attività basilari per lo sviluppo del business di un’Azienda.

Prima di realizzare un’attività di generazione contatti è fondamentale predisporre il processo che ci consente di verificare l’efficacia della nostra strategia di Lead Generation.

Soprattutto quando i Canali di Comunicazione utilizzati sono diversi.

Per questo motivo è fondamentale utilizzare un CRM (Customer Relationship Management) che ci consenta di tenere tracciate il maggior numero di informazioni e che possa rispondere a molteplici domande. Ne riportiamo solo alcune:

  • Qual è il Canale che ha generato il maggior numero di Lead (Contatti)
  • Qual è il Canale che ha generato il maggior numero di Clienti, cioè contatti che una volta gestiti dal reparto commerciali sono diventati Clienti?
  • Quant’è il costo al Contatto?

Misurare il ritorno delle attività di Lead Generation è uno degli elementi fondamentali, ci permette di decidere su quale canale investire il nostro Budget.

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