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Proximity marketing: what it is and what it can do for your business

In the modern marketing landscape, proximity marketing (or proximity marketing) is emerging as one of the most innovative and effective strategies for reaching customers.
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Web site heat map: why you can’t do without it

In this article we discuss website heat map, explain what they are and why they can be the winning weapon to optimize your website, deliver a better user experience, increase conversions.
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Ideas for attracting customers to a restaurant

Every entrepreneur who runs a business is faced with a daily challenge: how to increase and find new customers and increase sales? In this guide, I will take you step-by-step through the exploration of the best marketing and communication strategies in simple, direct, action-oriented language.
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3 billboards with some writing related to SEO strategies, placed in a square

SEO consultant for companies: how he can help you

In today’s digital landscape, online presence is critical to the success of any business, which is why the SEO consultant for Business is a strategic figure for your business. This is where the role of the SEO consultant for business comes in, an expert figure who helps businesses improve their online visibility and reach new customers.
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A patient during a checkup visit to a dentist

SEO strategy for dentists: how to attract new patients

In this in-depth guide, we look at best practices and advanced techniques for ranking your practice among the top Google results, specifically targeting you, the business owner or dental practice owner, who wants to invest in solid, lasting growth.
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Finding new B2B customers: strategies for Entrepreneurs

In an increasingly competitive market, where digitization has radically transformed buying and selling processes, it is crucial to adopt targeted strategies, invest in effective channels, and carefully plan each stage of the acquisition campaign. In this article, we take a practical and technical look at everything a business owner needs to know to find B2B customers, overcome major challenges, develop an effective budget, and choose the best performing marketing activities and channels.
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Native Advertising: What it is and benefits for Companies

Learn how Native Advertising, or native advertising, can help your Company’s Business. It is a digital marketing strategy that integrates promotional ads directly within the editorial content of an online platform.
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Yellow television on yellow background projecting social media icons

Social TV what it is and how it can be used by Companies

Social TV represents the convergence of television and social media and allows viewers to interact with television content in real time through social networks. Find out how it can be used by Companies to acquire customers and increase sales.
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Finding clients for accountant: comprehensive strategy

It is no longer enough to rely on word of mouth or personal connections: to acquire accountant clients in a consistent and structured manner, an integrated strategy must be adopted that leverages both traditional and digital channels.
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Web and social networks: is it essential to have both?

Website and social network: in this article you will find lots of information and data explaining why it may be important for your Company or business to have both. Let’s see together why it is the winning strategy for reaching, engaging and converting customers in 2025.
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Lead Generation

Lead Generation o comunemente detta, generazione di nuovi contatti è una delle attività basilari per lo sviluppo del business di un’Azienda.

Prima di realizzare un’attività di generazione contatti è fondamentale predisporre il processo che ci consente di verificare l’efficacia della nostra strategia di Lead Generation.

Soprattutto quando i Canali di Comunicazione utilizzati sono diversi.

Per questo motivo è fondamentale utilizzare un CRM (Customer Relationship Management) che ci consenta di tenere tracciate il maggior numero di informazioni e che possa rispondere a molteplici domande. Ne riportiamo solo alcune:

  • Qual è il Canale che ha generato il maggior numero di Lead (Contatti)
  • Qual è il Canale che ha generato il maggior numero di Clienti, cioè contatti che una volta gestiti dal reparto commerciali sono diventati Clienti?
  • Quant’è il costo al Contatto?

Misurare il ritorno delle attività di Lead Generation è uno degli elementi fondamentali, ci permette di decidere su quale canale investire il nostro Budget.

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