Pay Per Click Campaigns enable Communication and Marketing activities to be carried out at extremely low costs, with medium to high returns and thorough measurability.
Traditional communication activities, such as page ads, TV and radio campaigns, should be paid regardless of the results.
Why use PPC Campaigns?
To increase your Company’s visibility and intercept new potential customers!
In the case of PPC Campaigns, an advertiser pays only when a user clicks on the campaign. So I am assured that my message was actually seen. This measurement is called the Click Through Rate (CTR).
In addition, I know in advance how much I will spend to reach a sample of users of my interest, my target Buyer Persona.
There are different types of campaigns (search, display, video, etc.) based on the channel we use. Google ADS, Facebook ADS, Instagram ADS, Linkedin ADS each have their own specific logic, metrics and target audience.
The effectiveness of a PPC Campaign depends on multiple parameters, for this reason, they can lead us to success, or to an incredible expenditure of resources and few results.
Before we look in detail at how and why to implement them, it is important to understand that the PPC campaign is an On/Off mode. That is, when they are on, we enjoy great visibility; when they are off, we go back to zero.
For this reason, we recommend complementing Pay Per Click Campaigns with other web marketing activities, such as Content Marketing and SEO Strategy.
Content Marketing + PPC Campaigns
Immediate results
Content marketing refers to the creation of valuable content, which enables top positions on search engines, or excellent positioning on social channels.
Content marketing generates: visibility, online reputation, valuable relationships with users, business.
Why implement a strategy that sees these two marketing activities combined?
To have benefits in the short and medium term.
PPC Campaigns allow us to get immediate results: increase short sales and cash flow (if those are our goals).
Content marketing activities, ensure growth in the medium term. Otherwise, we will be forced to constantly implement PPC campaigns.
How to amplify the effects of a PPC Campaign
Our advice is to amplify the effects of the campaign, using what is called, Marketing Automation.
That is, organized, planned and automatic actions.
More simply.
- A user asks for information about a product
- The marketing automation system, after two days, sends details about the product
- After four days reports an exclusive promotion
- After 6 days it reminds the user that the promotion is about to expire.
Marketing Automation is one of the strategies that maximizes and greatly increases the return on advertising campaigns.
Positive side effect of a PPC Campaign.
Our paid ads, in addition to generating leads and sales, also help us ascertain which keywords perform best.
Or more simply, which keywords are the most effective for each ad, thanks to some tools, such as Google Analytics and Search Console.
This information is critical. Especially if we want our content to occupy the top positions in search results.
Moreover, if we also implement a customized SEO strategy, ranking on the first pages of Google will be a breeze.