The real journey does not begin when you arrive. It begins when one decides to go far from the paths already marked out, to slow down, to be surprised by something that was not in the program. That is exactly where Greta and Simone live – and that is exactly where they take those who follow them.
Travel It Yourself is the project born from their shared story: two people, a backpack, and a vision of travel that has nothing to do with resorts photographed a thousand times or lists of “places to see before you die.” Greta and Simone travel differently – long, slow, deep. Forests, remote islands, isolated villages, mountains, territories where nature is not the background but the absolute protagonist. Places they have not yet learned to pose for social media.
What sets them apart is not just where they go, but how they tell the story of what they find. Their storytelling is immersive and authentic, built on images, videos, and storytelling capable of conveying not just the beauty of a place, but its texture-the sounds, the people, the local customs, the sense of estrangement and wonder that only real travel can provide. Those who follow them don’t watch content: they take a piece of the road with them.
But Travel It Yourself is not just about emotion. It combines visual storytelling with a practical, concrete dimension-advice, alternative itineraries, suggestions for those who want to travel more consciously and independently-transforming inspiration into something actually usable. It is the bridge between dreaming and starting: between “I’d like to do that too” and “here’s how to do it.”
Over time, the project has built a community of travelers who share the same values-authenticity, slowness, sustainability, discovery-and a solid editorial and commercial presence, with collaborations in tech, hospitality, tourism, telephony, insurance, and digital services. Brands that chose Greta and Simone not for their reach, but for something rarer: the ability to integrate a commercial message within a narrative that the audience feels is their own, without anything seeming out of place.
In an increasingly saturated and standardized travel landscape, Travel It Yourself is a voice that still knows where to go-and more importantly, knows why.
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