Menu
Contact us!
Menu

SEO what is

Articles & News

Filter categories
Two hands type on a computer keyboard. In over an inf graphic that the writing AI

How AI crawlers are changing the rules of the game for online sellers

AI crawlers are revolutionizing the web. Learn about opportunities and risks for your business and how to prepare today.
Read the article
A human hand and a robot hand, in the center the words AI Search

SEO and artificial intelligence: how are they connected?

In this article, we analyze the connection between SEO and artificial intelligence and more specifically how technical SEO factors affect artificial intelligence-based search.
Read the article
Breadcrumb Gossario Factory Communication

Breadcrumbs: What they are and what they are for!

Breadcrumb literally means breadcrumbs, like the ones used in Tom Thumb’s fable to find their way back.
Read the article

Differences between topic cluster and pillar page SEO: a guide for Companies

This article is designed for all entrepreneurs who want to understand how to use topic clusters and pillar pages in their SEO strategy to grow traffic, leads and authority for their company.
Read the article

Average Position Google Search Console (GSC)

With the introduction of new AI-based features such as AI Overviews and AI Mode, the average position is becoming increasingly misleading. Find out why!
Read the article

Reddit for SEO: winning strategies for entrepreneurs

In this article we want to explain how to use Reddit for SEO, with a specific focus on reddit link building and creating quality reddit backlinks.
Read the article
a woman dressed in orange cools down in front of a fan

Web site heat map: why you can’t do without it

In this article we discuss website heat map, explain what they are and why they can be the winning weapon to optimize your website, deliver a better user experience, increase conversions.
Read the article
3 billboards with some writing related to SEO strategies, placed in a square

SEO consultant for companies: how he can help you

In today’s digital landscape, online presence is critical to the success of any business, which is why the SEO consultant for Business is a strategic figure for your business. This is where the role of the SEO consultant for business comes in, an expert figure who helps businesses improve their online visibility and reach new customers.
Read the article
A patient during a checkup visit to a dentist

SEO strategy for dentists: how to attract new patients

In this in-depth guide, we look at best practices and advanced techniques for ranking your practice among the top Google results, specifically targeting you, the business owner or dental practice owner, who wants to invest in solid, lasting growth.
Read the article

SEO agency specializing in positioning: how does it help you?

If you are a business owner, you know perfectly well how crucial it is to be visible online. But it’s not enough to just “be there”-you need to stand out, be found by the right people and, most importantly, convert that visibility into new customers and revenue. That’s where an SEO agency specializing in positioning comes in: the strategic partner that turns your website into a real business asset.
Read the article

Yoast SEO WordPress plugin: get your site off the ground

Whether your site is built with WordPress or WooCommerce, choosing the right SEO management tool can make the difference between being visible or staying in the shadows. In this article we look at why to choose the Yoast SEO WordPress plugin for SEO management on WordPress and WooCommerce sites.
Read the article

Google AI Mode: make the most of it for your Business

Google AI Mode, a new feature that uses artificial intelligence to revolutionize the way users find information and interact with online content. This update represents a sea change in user behavior and visibility dynamics for brands.
Read the article
Human hand meeting a robot hand, in the background a tablet co an image symbolizing AI

llms.txt indexes your site for ChatGPT and Gemini

In this article we look at what LLMs are and why it is critical to enable the llms.txt feature to make your content more understandable to artificial intelligence languages.
Read the article

SEO consulting for restaurants: Increase your online visibility

Learn how SEO consulting for restaurants can grow your business in 2025. Effective strategies, trends, and tips for dominating local searches.
Read the article
Albore Design website homepage, e-commerce of 3D printed lamps

WooCommerce SEO consulting: grow your business

This article explains how a WooCommerce SEO consultancy can increase the number of customers and sales of your company’s products and services.
Read the article

Site visibility on Google: get your Business off the ground

Do you want to increase the visibility of your company’s or e-commerce site on Google? In this article we will look at three key operational modules for increasing site visibility on Google.
Read the article

YouTube video ranking: what it is and how it works

YouTube video ranking is one of the most talked about topics among creators, marketers, and companies aiming to leverage the platform to increase visibility, traffic, and conversions.
Read the article

Web content writing: how it integrates SEO and Marketing strategies

Learn what web content writing is and how it integrates into SEO and marketing strategies to improve your website’s visibility and engagement. Learn the skills needed for a successful content writer.
Read the article

WordPress site seo optimization: let’s get your company off the ground

In this article we explain what SEO optimization is for sites made in WordPress and what benefits it can generate.
Read the article

Generate organic traffic because it’s important for your Business

Do you want to acquire new customers? Do you want to increase the online sales of your eCommerce? In this article we explain why it is important to generate organic traffic to your site and what benefits it can generate for your Company.
Read the article
one hand holds a position pointer

Local SEO: comprehensive guide for Local Businesses and Activities

Local SEO has become a crucial element in the digital marketing landscape, especially for companies that want to strengthen their online presence and want to be found by users who are doing a Google search for services “near them.”
Read the article
the Keyword inscription made with 7 dice

Keyword cannibalization

Are you losing traffic to your website? You may have a Keyword Cannibalization problem. Find out what you need to do!
Read the article
illustration constituted a cell phone, 3 dice bearing the words SEO and only the words eCommerce.

Ultimate SEO checklist for Your E-commerce!

If you run an eCommerce business, you can’t miss this article. Our 26-point checklist that tells you how to optimize the SEO side of your online store.
Read the article

Google update 2024: how can they affect your website?

The world’s most widely used search engine is constantly being updated, in this article we analyze the 2024 Google updates and how they are impacting the organic ranking of sites on search pages.
Read the article

SEO what is

You are wondering seo what is it?

Perhaps you typed one of these keywords into Google:

what is seo
seo optimization what is
search engine optimization what is
seo what is it and how it works
search engine what is

SEO strategy is critical to properly indexing a website.

SEO, or Search Engine Optimization, strategy is based on the study of keywords. And it consists of inserting the right ones, to get noticed by search engines.

First of all, it is essential to carry out an Online analysis to understand:

How we are positioned,
How our Competitors are positioned and what keywords they use
What are the keywords used by our potential Clients.

Next, we prepare what is referred to in the jargon as the Keyword Tree, that is, the set of keywords, categorized by importance, that we will need to use to develop the content of the website.

On our site we have dedicated a section to the SEO strategy.

You can find lots of useful information on how to set up this important activity.

Article categories

Article categories