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Breadcrumb Gossario Factory Communication

Breadcrumbs: What they are and what they are for!

Breadcrumb literally means breadcrumbs, like the ones used in Tom Thumb’s fable to find their way back.
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What is Kinsta and why it is critical for your site

If you are a business owner who is looking to improve your website, optimize loading times and simplify the management of your WordPress site, you have probably already heard of Kinsta.
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Building a site with WordPress: how to convince a CTO

Building a site with WordPress is one of the best decisions a company can make when it comes to creating a professional, scalable, and fit-for-purpose website.
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a woman dressed in orange cools down in front of a fan

Web site heat map: why you can’t do without it

In this article we discuss website heat map, explain what they are and why they can be the winning weapon to optimize your website, deliver a better user experience, increase conversions.
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WordPress site security with 2FA dual authentication

If you run a WordPress site, security should be a priority: you need to protect your site from user account breaches, especially if your site allows access to your customers, for services and/or purchases.
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WordPress backup: how is your company set up?

Backing up a website is a useful, indispensable tool. It allows you to easily and quickly solve problems large and small, up to disaster recovery. Read our guide.
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Creating a site with Elementor: a guide for Entrepreneurs

If you’re an entrepreneur or business owner, you’re probably wondering how to create an effective site without having to invest significant resources in development or rely on complicated technical tools. In this article we look at why creating a site with Elementor is the ideal choice for entrepreneurs and businesses that want to acquire new customers and increase online sales of their products and services.
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Yoast SEO WordPress plugin: get your site off the ground

Whether your site is built with WordPress or WooCommerce, choosing the right SEO management tool can make the difference between being visible or staying in the shadows. In this article we look at why to choose the Yoast SEO WordPress plugin for SEO management on WordPress and WooCommerce sites.
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WordPress marketplace: WC Vendors vs WCFM which one to choose?

Creating a multivendor marketplace on WordPress is now one of the most effective strategies for starting a scalable e-commerce business, similar to Amazon, Etsy or eBay. In this article, we will take an in-depth look at the features, strengths and differences between these two plugins to help you choose the solution that best suits your needs.
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Human hand meeting a robot hand, in the background a tablet co an image symbolizing AI

llms.txt indexes your site for ChatGPT and Gemini

In this article we look at what LLMs are and why it is critical to enable the llms.txt feature to make your content more understandable to artificial intelligence languages.
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Albore Design website homepage, e-commerce of 3D printed lamps

WooCommerce SEO consulting: grow your business

This article explains how a WooCommerce SEO consultancy can increase the number of customers and sales of your company’s products and services.
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Creating a social network with WordPress: your online community

Creating a social network with WordPress: discover benefits, strategies and tools to launch your online community in a professional and scalable way.
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Pinterest for WooCommerce: complete guide for your eCommerce

Integrating WooCommerce with Pinterest is a strategic choice for any business owner who wants to expand their digital presence, increase product visibility and generate sales in an organic and automated way.
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WooCommerce eCommerce development: complete guide for entrepreneurs

Learn why to choose WooCommerce, benefits, integrations and strategies to create a successful e-commerce
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Creating an e-commerce site to sell online: a guide for Entrepreneurs

In this article, we will take a step-by-step look at how to create website with ecommerce, outlining SEO best practices, digital marketing strategies, and the most effective technical solutions to successfully position yourself in the online marketplace.
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WordPress site seo optimization: let’s get your company off the ground

In this article we explain what SEO optimization is for sites made in WordPress and what benefits it can generate.
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comic strip with the inscription FAQ inserted

FAQ: why to use them in your website or eCommerce

Let’s explore in detail the importance of Frequently Asked Questions for your website or eCommerce, analyzing what they are, what they are for, and what benefits they can bring to your company or professional activity.
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Image of an Italian-language ecommerce displayed on a cell phone. Two arrows indicate the respective English and French translations

Hreflang: a guide for multilingual SEO optimization

Hreflang is a powerful tool for SEO optimization of multilingual websites. Learn what it is, how it works and how to implement it correctly to improve your site’s ranking in international searches.
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Crawl Budget: to optimize your Website

Dear entrepreneurs and managers, today we will address a crucial topic for your company’s online success: the crawl budget.
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Ultimate SEO checklist for Your E-commerce!

If you run an eCommerce business, you can’t miss this article. Our 26-point checklist that tells you how to optimize the SEO side of your online store.
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Successful landing pages to acquire customers

What is a landing page? What characteristics should it have? Why is it vital to marketing strategies? Find out by reading the article!
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A man in a purple sweater and Santa hat. In his hand is a gift box.

Download free photos: 18 sites selected for you

The latest social trend is clamoring for emotional pictures, with soft (almost vintage) colors and quotes that make you dream. In this article you will find 18 sites we have selected for you where you can download free photos.
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WooCommerce vs Shopify

WooCommerce vs Shopify with a look at SEO

WooCommerce or Shopify? For those looking for an ecommerce platform, these are certainly among the most popular and recommended.WooCommerce vs Shopify is a comparison that is based on price, of course, but mostly on the features of the platforms, from ease of installation and use to freedom of customization, both functional and aesthetic, and choosing between the two may not be easy, especially for those starting from scratch.
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Fast hosting for WordPress: why it’s critical for SEO

Learn how to improve the user experience of your website with fast hosting for WordPress. Remember: no user will linger waiting for your site to load that page that never loads, wastes time and consumes a lot of data.
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A girl is studying the user experience flow of a website on a mobile device

Website user experience: how to make it effective!

How to improve the User Experience website or e-commerce, to make them more responsive, useful and effective. The goal is to make them usable by our users where and when they want, especially on mobile devices.
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Schema.org what it is and why it is critical for SEO

Schema.org is a deviltry that allows us to greatly supplement and implement our SEO Strategy. Basically, it is a tool that allows us to clearly communicate, to search engines, the content of a web page.
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Computer placed on a desk. A website interface is displayed on the monitor. To the right of the computer is a graphics manual.

Want to create a professional website? Our check list!

These are 14 points that will help you understand what elements are important in creating professional websites. You can use them to compare the different offers you have received and choose the Web Agency that is right for you.
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A spider hanging from its own web.

How to manage the depth of the Google Crawler

In this article, we will analyze together how search engines work and what activities we need to perform in order to place our site content on the top search results.
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Factory Communication website homepage, displayed on an Apple computer

Creating a site with WordPress: Why?

Want to build your new website or eCommerce and want to know why to use WordPress? Don’t miss this article!
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Black and white photograph of a young woman. Over the photo a yellow search button with the words "SEO images" inside.

Image SEO: our 8-point checklist

Thanks to SEO Image Positioning, you improve the indexing of your Company on search engines…
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eCommerce interface of Abbigliamento Antica Sartoria Positano, created by Factory Communication

Opening an eCommerce store: our 12-point checklist

If you want to open a high-performing and well-indexed e-commerce, the elements you need to take into account are the ones you don’t see: Analysis, User Experience design, SEO Strategy. Today, the most effective and efficient solution is to equip your company with a 24-hour, 365-day-a-year e-commerce.
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Facebook for WooCommerce, the Plugin to boost sales

You probably installed the “Facebook for WooCommerce” plugin and want to find out how to synchronize your Product Catalog with your Facebook Page or Instagram Channel to sell online.
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WooCommerce Hubspot handles abandoned shopping carts

If you sell online, you can increase your revenue through abandoned cart management with WooCommerce Hubspot.
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WordPress Sitemap

WordPress xml sitemaps: how to submit them to Google?

Use Google Search Console to submit your website sitemaps to Google right away!
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interface of a furniture eCommerce site

SEO product tab: optimization for WooCommerce

Taking care of the SEO aspect of the Product Page allows us to attract new users to our site, incentivizing them to click through.
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Linkedin Stories: why to use them

In this article we discuss Linkedin Stories and provide some interesting insights into using them in your Social Media Strategy.
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image of an entrepreneur in black and white

First on search engines: article dedicated to Entrepreneurs

SEO strategy is essential to make your Company visible. Good search engine rankings ensure visibility and Business. In this article we look at why it is important to be first on search engines with your website or eCommerce.
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Addurl Glossary Factory Communication

Add URL: how to add url to google

To rank on Google, it is essential to write quality content. Add url to Google (Add url) is an extremely important function because it allows us to make our website or eCommerce pages visible immediately.
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WordPress

WordPress è una piattaforma software di personal publishing e content management system (CMS), sviluppata in PHP e che usa come database MySQL. Consente la creazione di un sito internet formato da contenuti testuali o multimediali, facilmente gestibili e aggiornabili.

La grande popolarità che ha raggiunto, è dovuta alla grande facilità di utilizzo dell’interfaccia di amministrazione, semplice ma completa, che vi permetterà di modificare contenuti e testi del sito in modo autonomo.

Infatti, fino a qualche anno fa, solo i programmatori erano in grado di realizzare un sito internet ad hoc. Ma i tempi sono (per fortuna) cambiati.

Grazie alle illimitate possibilità che fornisce la struttura di WordPress, potrete gestire al meglio le funzionalità del vostro sito.

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