Website and social network: in this article you will find lots of information and data explaining why it may be important for your Company or business to have both.
Let’s see together why it is the winning strategy for reaching, engaging and converting customers in 2025.
Let us start by saying that we do not decide how the user can follow us but the user decides how, when and where to follow us.
Web marketing and social networking: Google VS Social
Google until recently accounted for more than 90 percent of online search.
- It holds the absolute record as the leading Search Engine.
- It offers countless ancillary services.
- It integrates hundreds of millions of existing websites consisting of millions of pages.
It is a truly vast and complex tool, the uniqueness of which depends on whether it is populated with websites owned by individual companies or individuals.
That is, the moment a user purchases a domain and makes a website, he or she automatically becomes the owner of the space available.
So is the owner of the material uploaded within the site.
The higher the level of domain authority of the site, the greater the importance gained by the company represented.
However, in recent years things have evolved considerably in favor of social networks.
Use of social networks
Social networks, on the other hand, are “closed worlds” and totally free, owned by a few people.
What risks are involved in using social media to promote your Company or Business?
Multiple. On the one hand, there is the risk that these services may become fee-based in the future.
Or, even more damaging, could be the eventual decision by Facebook or another social network to shut down a profile or page.
Think, for example, of a Professional or a Company that has invested heavily to increase its visibility on the Social Network.
Moreover, while it is true that Google has several search engines as competitors, the same is true for Social Networks.
Facebook dominates the Social universe with its more than 2 billion registered users, but it is also true that it is not very strong in the world of work, where it holds the record instead Linkedin.
In the visual world, however, we find at the first place Instagram e Pinterest.
For instant messaging, WhatsApp, Telegram and Messenger are most in vogue.
Finally, we also mention the presence of Google My Business, Twitter e YouTube.
Web and social networks in your marketing strategies
Today it is virtually impossible to live without search engines as, each of us, uses them to search online for any kind of information.
Instead, what I consider plausible and feasible for the next few years is a tool that we might call “My Social.”
A social networking consisting of micro platforms that a person can use where they can create content that remains the user’s property, i.e., a middle ground between Internet Sites and Social Networks.
I also hope that companies will continue to invest in their online presence.
Presence that can be both on the web and on social networks in order to increase the number of potential customers and sales of one’s products or services.
Every company has a duty to invest on as many social platforms as proportionate to its budget.
This is because if a Social Network suddenly loses prominence or decides to close a Brand profile or page, the Company involved automatically loses all opportunity to communicate.
Cross-presence on the Web with a website and 2 or 3 Social Networks, dramatically reduces this risk.
Always remember that we do not decide how the user can follow us but the user decides how, when and where to follow us.
Web and social networks: Statistical data
We asked Perplexity to produce an updated comparison table between websites and social channels, with key data on traffic, users, usage and sales for 2025:
| Parameter | Websites | Social Channels |
|---|---|---|
| Global users | 5.5 billion internet users worldwide | 5.42 billion social media users worldwide (64.7% global population) |
| Users in Italy | 53.3 million (90 percent of the population) | 42.2 million (71% of the population) |
| Average daily time | Nearly 6 hours online per day | 1 hour 48 minutes per day in Italy; 2.5 hours per day globally |
| Traffic from mobile | 63% of global web traffic from mobile | 94.2% of social users access from mobile |
| Number of sites/pages | More than 2 billion websites worldwide (200 million active) | On average, each user uses 6.8 different social networks per month |
| Perceived credibility | 75% of users assess a company’s credibility from its website | 32% of internet users inform themselves via social media in Italy |
| Sales/Conversions | Global e-commerce sales: $7 trillion expected in 2025 | 65% of social users have made at least one purchase through social in the past year |
| Origin of online experiences | 68% of online experiences begin with a search engine (website) | 1 in 4 users discover new brands/products via social ads |
| Engagement/content | 94% of first impressions related to site design | Short videos and interactive content are preferred by 78% of social users |
| Advertisement | 8.7% of corporate revenue invested in digital ads (including websites) | Projected social advertising spending: $276.7 billion in 2025 |
Key notes:
- Websites remain critical for credibility, search and conversion, especially for e-commerce.
- Social networks dominate for engagement, discovery and impulse buying, thanks to video and interactive content.
- Browsing is now mobile-first for both sites and social, but social has even greater mobile penetration.
These data help to understand how integrating website and social networks is the winning strategy for reaching, engaging and converting customers in 2025.
Web and social networking: FAQ
A well-done website is your company’s digital storefront: it conveys credibility, allows you to showcase your products and services around the clock, and helps you reach customers everywhere, transcending the geographic limitations of the physical store.
In addition, you can collect valuable visitor data and constantly improve your offerings.
Being active on social networks allows you to connect directly with millions of potential customers, build a loyal community and increase your brand visibility quickly and cost-effectively. Social is ideal for building relationships, listening to the market and promoting offers in real time.
Yes, because traditional marketing strategies are no longer enough: most customers look for information online before buying or choosing a supplier. Without a solid digital presence, you risk being invisible compared to competitors who are investing in these channels instead.
The website is where you bring customers to learn more, buy, or contact you; social networks are used to intercept new users, engage them, and direct them to the site. By integrating both, you can maximize visibility and increase leads and sales.
You can get more qualified traffic, improve your brand reputation, build customer loyalty, and increase sales. Consistent investment in your website and social networks allows you to adapt to market changes and remain competitive over time.
Want to learn more about social dynamics? Don’t miss the following articles:
- Content marketing: good content will always be relevant
- Link Building: Link no follow. What it is, how to use it, and how it works
- Creating a company page on LinkedIn for your Business
- 7 good reasons to use Linkedin in your social media strategy
- Social network algorithm: main differences!
- Social media can help you increase customers, leads and sales
