Facebook follower analysis: many followers and few interactions?

In this article we look at two important issues: Facebook follower analysis and why only 8% of our users see the content we post on our Company Page.

If you have a business Facebook page you will have noticed that, basically, it is always the same people who either like your posts or comment on your photos.

How come?

It is the consequence of the 8% rule of Facebook Pages!

But let’s go in order.

Facebook like Google My Business, Instagram, Linkedin to name just a few, are extremely important social channels for business and company development.

Every day thousands of people log on to these social networks to chat with friends, read news, gather information, and research products or services.

Not only that. There are several companies that also use social channels to give support to their customers or potential customers.

What are generally referred to as customer care and are called social care when, precisely, they are implemented through these channels.

This last element demonstrates the importance that social networks have gained in recent years.

It is important, indeed critical, to be where our potential customers are.

Not to sell products and services.

But to always maintain contact with users, increase loyalty and trust in the brand, solve any problems.

In light of the above, it is even more important to understand how best to use our Facebook Page.

But back to the topic of the day.

Facebook follower analysis: why is content seen by a small number of people?

There are several reasons why only a small percentage of your Facebook followers see your page updates:

Facebook prioritizes content from friends and family over content from business pages in users’ News Feed.
The high competition among pages for limited space in users’ News Feed has led to a decrease in visibility for each page.
The rise of paid ads has further reduced the space available for organic content.
Facebook’s algorithm rewards posts that generate the most engagement (likes, comments, shares). If your posts do not get much interaction, their visibility will be limited.
Facebook observes users’ behavior and shows them content based on their preferences and past interactions.

Facebook follower analysis: the 8% rule

Facebook’s algorithm limits the organic coverage of page posts. Currently, on average only about 8 percent of Facebook page followers see its posts organically

Why?

Simple. Because if all users had to see all page updates they follow all the time, companies would have less interest in running paid advertising campaigns.

It is clear that, the first impulse, is to turn off the campaigns and abandon the page. But it doesn’t.

Some may wonder if it makes sense to have and manage a page.

The answer is absolutely yes, the only essential element, the sine qua non, is the authenticity and usefulness of your content.

If you have nothing to communicate or if you don’t do it properly, it will be like watering a corner of the desert hoping a plant will grow there.

How to increase Facebook page followers

There are two basic ways:

Publish quality content that intercepts searches made by users
Implementing Advertising Campaigns

ADV campaigns to increase Facebook page followers

As with Google with ADS Campaigns, Facebook also has its own advertising ecosystem called Facebook ADS that allows you to create Pay per Click Campaigns: CPC (Cost per Click) or CPM (Cost per Impression).

Facebook Campaigns enable you to achieve so many goals:

Making an article, an event, a video visible.
Generate traffic to your site, landing page, product or service.
Increase the visibility of our Facebook Page, or…. very important thing to increase the number of Likes (followers), thus people, who follow our page and consequently receive our updates.

Fantastic we would say but-caper there is always a but.

Facebook page follower: what and how I communicate

Find many useful articles in the section of the site we have dedicated to marketing, communication and social media activities on the Facebook pages.

To improve the visibility of your posts you can:

Publish high-quality content that stimulates interaction
Using video and Facebook Live
Post at times when your audience is most active
Constantly interact with your followers
Use paid advertisements to reach a wider audience
Analyze page statistics to understand what works best

Remember that getting good organic visibility on Facebook has become more difficult, but with an effective social media marketing strategy you can still improve the coverage of your posts.

How can I improve interaction on my posts

Here are some tips for improving interaction on your social media posts:

Use eye-catching visual content: High-quality images, videos, GIFs and infographics attract more attention and encourage interaction.
Ask questions and ask for feedback: Directly invite your followers to comment and share their opinions, or like” or click the “follow button.”
Create interactive content: Surveys, quizzes, contests and challenges stimulate active user participation.
Tell engaging stories: Share anecdotes, personal experiences or customer stories to create an emotional connection.
Leverage current events and trends: Comment on current events or trends of the moment in a way relevant to your brand.
Post at times of greatest activity: Analyze when your audience is most active and schedule posts accordingly.
Respond promptly: Interact with commenters in a quick and personalized way.
Use clear call-to-actions: Explicitly invite users to like, comment or share.
Experiment with different formats: Alternate text posts, images, videos, direct to maintain variety.
Create valuable content: Offer useful tips, exclusive information or educational content relevant to your audience.
Use relevant hashtags: Help interested users find your content.
Collaborate with influencers or other brands: Expand your reach by reaching new audiences.
Analyze performance: Monitor which types of posts generate the most interactions and optimize accordingly.

The important thing is to be consistent, authentic and focused on the interests of your specific audience. Experiment with different strategies to find what works best for your brand.

Why increase the number of Facebook Page Followers?

If you have useful information, if you publish interesting articles and news, then we recommend that you grow the fans of your page as much as possible. Why ?

A high number of fans increases the authority and importance of the page.
Because while the percentage of people who are consistently reached is low, it is still a good audience.
If well managed, it improves web reputation andengagement of your Brand.
Because it is now customary for people to inquire about the goodness of the Company’s Products and Services before they buy. Not having a social presence is definitely not qualifying.
Because thanks to Facebook pages you can build your online store. Today Facebook provides businesses with many tools such as the ability to place Offers, Showcases and Services.
In addition, if you create a Facebook campaign linked to your Page, Facebook will allow you to reach a much larger audience. You only need to see the statistics to realize the effectiveness of this activity.

Our advice is to always keep a Campaign active, even a few euros a day, to increase Facebook page followers.

On the one hand you acquire a large number of people interested in your products and services, and on the other hand you greatly expand the audience of your page.

Want to use Facebook to increase your company’s visibility? Find out how. Read these articles.

Facebook follower analysis Company page