Donato Cremonesi

January 29, 2026

TOFU MOFU BOFU: how to convert contacts into customers

In this article we look at how thoroughly understanding the concept of TOFU, MOFU and BOFU is essential for any business that wants to improve its marketing strategies and enhance the sales funnel to attract new leads and customers and increase sales.

January 15, 2026

Breadcrumbs: What they are and what they are for!

Breadcrumb literally means breadcrumbs, like the ones used in Tom Thumb’s fable to find their way back.

June 21, 2025

Web and social networks: is it essential to have both?

Website and social network: in this article you will find lots of information and data explaining why it may be important for your Company or business to have both. Let’s see together why it is the winning strategy for reaching, engaging and converting customers in 2025.

June 17, 2025

How to find customers for your business: 15 strategies for Entrepreneurs

In this article, I will guide you through 15 operational strategies, explaining for each one the practical actions you can put in place and the benefits your business can achieve.

June 12, 2025

Profitable market niches to become a Leader

“Poor companies ignore their competitors; ordinary companies copy competitors; winning companies show their competitors the way.” To win in the Market, you don’t need the most beautiful product. It is essential to be different.

February 5, 2025

B2B Agency Marketing: how it can accelerate your Business

In this article I explain how a marketing agency specializing in B2B can be the turbocharger your company needs to speed ahead of the competition. Buckle up, here we go!

January 4, 2025

Local SEO: comprehensive guide for Local Businesses and Activities

Local SEO has become a crucial element in the digital marketing landscape, especially for companies that want to strengthen their online presence and want to be found by users who are doing a Google search for services “near them.”

December 24, 2024

Market positioning: what is it for?

Market positioning is crucial because it allows companies to differentiate themselves from competitors and create a unique identity in the minds of consumers.

December 20, 2024

Crawl Budget: to optimize your Website

Dear entrepreneurs and managers, today we will address a crucial topic for your company’s online success: the crawl budget.

December 11, 2024

Ultimate SEO checklist for Your E-commerce!

If you run an eCommerce business, you can’t miss this article. Our 26-point checklist that tells you how to optimize the SEO side of your online store.

December 5, 2024

Google update 2024: how can they affect your website?

The world’s most widely used search engine is constantly being updated, in this article we analyze the 2024 Google updates and how they are impacting the organic ranking of sites on search pages.

November 29, 2024

Adoption curve how to use it in Marketing

In this article we explore how to use the adoption curve to segment the target market and implement effective marketing strategies.

November 28, 2024

Direct Marketing Agency: how we help you!

Read this article if you are interested in understanding how a Direct Marketing Agency can help your company gain new customers and market share

November 13, 2024

Mobile first SEO: what it is and how to improve it

What is Mobile SEO of our website and why is it important for our Marketing and Sales strategy? Mobile SEO allows us to provide the best User Experience to the user visiting our website from mobile.

November 5, 2024

Successful landing pages to acquire customers

What is a landing page? What characteristics should it have? Why is it vital to marketing strategies? Find out by reading the article!

September 12, 2024

Doing marketing on Facebook: our tips

Some useful tips on how to set up your Facebook Social Media Strategy to increase the popularity of your Business Page and acquire new potential customers.

July 22, 2024

Strategy and business planning to build the future

Strategy and business planning ensure the success of companies in the medium and long term.

July 2, 2024

Newsletter email marketing: 9 data you need to know

Have you included email marketing newsletters in your strategy? In this article discover 9 important metrics you should always use.

June 14, 2024

Improving Google ranking: 4 useful tips

Being in the top positions of Google, in addition to greatly increasing the visibility and authority of the Brand, allows you to intercept new potential customers.

June 12, 2024

Google SERP: A guide to Google search results

SERP stands for Search Engine Results Page, or search engine results page. It looks like a Web page with a list of results returned by a search engine based on a particular query typed in by a user.

June 1, 2024

Lead Scoring: What it is and why it is essential for Your Business

Lead scoring is a method used in marketing to evaluate and rank potential customers based on their likelihood of becoming actual customers.

May 13, 2024

Marketing and Communication Consultant: how it helps your Company!

Why hire a Marketing Consultant? What tasks should he or she perform? Check out our article….!

April 23, 2024

YouTube Shorts in Google search?

Google tests a new filter to be used on the search engine to search for YouTube Shorts (short videos on mobile). From a Business perspective, Companies and Creators (influencers) have the opportunity to connect with a new audience segment, using only a smartphone and the Shorts camera in the YouTube app.

March 27, 2024

Open a site to sell online VS Point of sale

Is it better to have an eCommerce or a traditional point of sale? What are the differences? In this article we analyze the strengths and weaknesses of both online and physical point of sale.

March 25, 2024

Being first on Google: watch out for the shenanigans!

Being first on Google is an attainable goal, but it requires commitment, strategy, and constant monitoring. Focusing on keywords relevant to your business, creating quality content, and constantly optimizing your website are key steps to achieving and maintaining a prominent position on search engines.

March 23, 2024

Google SGE: if you have a site you need to know what it is!

The world’s most widely used search engine is about to launch a new revolution that goes by the name of SGE. SGE or Search Generative Experience is a feature, in the experimental stage, that uses “generative AI” artificial intelligence to provide a more comprehensive and informative search experience.

February 9, 2024

SMART Goals and Winning Marketing Strategies.

In this article, let’s look at how to implement winning marketing strategies by applying the concept of s.m.a.r.t. The acronym S.M.A.R.T. represents a guiding criterion in goal setting, both in personal and professional settings, and particularly in the context of marketing and business development.

January 27, 2024

SEO Strategies vs. ADV Campaigns: A Guide for Entrepreneurs

Two of the most discussed digital marketing strategies are Search Engine Optimization (SEO) and advertising campaigns (ADV). This article aims to clarify the differences between these two strategies, highlighting their strengths and weaknesses, to help entrepreneurs make informed decisions.

January 18, 2024

Advertising on Instagram with Dragon’s formula

Advertising on Instagram doesn’t work wonders… in this article we see why!

January 4, 2024

Web design trends 2024: the top 7 trends

Designer… this article is for you to stay up to date with the new web design trends 2024.

October 12, 2023

WooCommerce Merchant Center: boosts online business

This article explains WooCommerce Merchant Center, that is, the connection between your e-commerce made with WooCommerce and Google Shopping’s Merchant Center.

August 30, 2023

Web marketing consultant: how it can help your company

Web marketing consultant what does he/she do? What knowledge does he/she need to have? How can he help your company? In this article we answer these and many other questions.

August 25, 2023

Lead Generation Strategy to Acquire Customers

Lead generation literally means “generating leads”-it is the set of certain marketing activities that aim to create a list of qualified contacts who are potentially interested in a product or service, so-called “prospects.”

August 9, 2023

Market analysis applied to the automotive industry

In this article we look at how market analysis enables effective positioning strategies that make companies win against their competitors.

August 2, 2023

SEO copywriter: 12 useful tips for making content for your site

SEO copywriting is the art of combining good writing with techniques useful for indexing content on search engines (SEO). It makes it possible to improve a website’s online ranking, increasing its visibility and notoriety.

July 20, 2023

Keyword research for a new website

In this article, let’s see a practical example, of how to perform keyword research to achieve SEO ranking of your new website.

July 12, 2023

Schema.org what it is and why it is critical for SEO

Schema.org is a deviltry that allows us to greatly supplement and implement our SEO Strategy. Basically, it is a tool that allows us to clearly communicate, to search engines, the content of a web page.

June 15, 2023

How to manage the depth of the Google Crawler

In this article, we will analyze together how search engines work and what activities we need to perform in order to place our site content on the top search results.

June 7, 2023

Competitor Analysis: Why is it important?

Competitor analysis is the first step in getting your project off the ground and making you stand out among all your competitors. We will show you how this process will help you create an effective strategy to attract new customers or win new markets.

May 29, 2023

Why create a business page on Facebook

In this article we explain why creating a business page on Facebook can be extremely useful for your Business and your social media marketing strategy.

February 18, 2023

Positioning Marketing Practical Business Example

In this article we analyze positioning marketing through a practical example. We will explain in detail how to apply the right positioning strategy to your business.

December 20, 2022

Google snippets and zero-click results

In this article we look at what Google snippets are and how they can be useful to the growth of your Business.

September 21, 2022

Communication strategies to reach the right target audience

In this article we discuss communication strategies for reaching the right target audience and analyze a practical example.

August 18, 2022

Finding customers with WhatsApp and Telegram

In this article you will find some tips and strategies for using WhatsApp and Telegram in your lead generation strategies

August 11, 2022

Creating a company page on LinkedIn for your Business

Creating a company page on LinkedIn can be very useful for the development of your Business and your Communication and Marketing Strategies

February 24, 2022

Social Selling Linkedin: how effective is your Profile?

Your Social Selling Index (SSI) measures your effectiveness at establishing your professional brand, finding the right people, interacting with relevant information, and building relationships.

November 18, 2021

Local grand opening: which strategy to choose?

In this article I deal specifically with what strategy to adopt, in order to make the opening of a new venue successful.

September 16, 2021

The value of a company is the Collaborators and Suppliers

In this article we discuss the value of a company and why we believe, first and foremost, that this is represented by its employees and suppliers.

August 9, 2021

Facebook for WooCommerce, the Plugin to boost sales

You probably installed the “Facebook for WooCommerce” plugin and want to find out how to synchronize your Product Catalog with your Facebook Page or Instagram Channel to sell online.

July 8, 2021

Brand storytelling examples: Autogrill Group

In this article we present two signature Autogrill stories. Two examples of compelling and engaging storytelling, an important strategy for communicating corporate values and making the right connection with the public.

July 6, 2021

HubSpot Newsletter: how to read the Dispatch Report

Thanks to newsletters we can acquire customers and increase sales of our Companies. In marketing jargon, this strategy is called email marketing.

June 15, 2021

WooCommerce Hubspot handles abandoned shopping carts

If you sell online, you can increase your revenue through abandoned cart management with WooCommerce Hubspot.

May 28, 2021

Increasing eCommerce sales: 8-step strategy

Guide to analyze in detail what are the key elements to be evaluated, to design and implement your e commerce site.

May 1, 2021

DIGITAL BUSINESS call to create your e-commerce

If your company is based in Lombardy, today thanks to the “DIGITAL BUSINESS” Notice – E-COMMERCE LINE you can access non-repayable grants, up to a maximum of 15,000 euros.

March 17, 2021

Business strategies for growing a company

In this article I propose my 10 basic rules related to Business Strategies to grow a Company or Startup.

December 28, 2020

Examples of corporate storytelling: let’s learn about Amazon’s

Through storytelling Amazon becomes a Company with a human face.

September 10, 2020

Palm Oil discovers marketing

Let’s talk about marketing and palm oil and see how respect for the consumer is key. Our advice, in your communication strategy it is always better to tell the truth.

August 20, 2020

Customer experience what is it? Why is it important?

Customer experience what it is and why it can ensure your company’s success. If you are deciding whether or not to invest five minutes of your time… I urge you not to delay. Read!!!

August 3, 2020

First on search engines: article dedicated to Entrepreneurs

SEO strategy is essential to make your Company visible. Good search engine rankings ensure visibility and Business. In this article we look at why it is important to be first on search engines with your website or eCommerce.

July 23, 2020

Inbound Marketing Strategy that respects the Customer

In this article we analyze Inbound Marketing Strategy, what it is, how it can help Companies in developing their Business.

May 29, 2020

Customer experience management improves your Business

Customer experience management what it is and how it can be implemented with Inbound Marketing strategy

May 27, 2020

The new derby is in video conferencing: Messenger Rooms vs. Google Meet

Messenger Rooms Facebook and Google Meet: distant but getting closer In this unusual scenario, in which digitization is leading the way, there are many different software platforms and apps most used by young and old.

May 23, 2020

“The Courage to Change” Three Leadership Lessons from Sergio Marchionne

“The Courage to Change” is a book that is read in one go; indeed, the pages are not so many. The value they contain is.

May 8, 2020

Search queries: what are they?

Search query: a question or request posed by a user to a search engine, for example, Google, Bing or Yahoo. The text or keyword typed in is called a search query.

April 19, 2020

#UnMesePerTe the new UnipolSai television campaign.

Personal reflections on the UnipolSai #UnMesePerTe Campaign

April 12, 2020

Spiritual Business by Anna Marras

Each of us can broaden our lives to include those around us, and we can do so in only one way: by fervently wishing as many people as possible to be happy.”

March 12, 2020

Interview with Andrea Giannangelo, CEO and Head of Product at iubenda

In this article a brief interview with Andrea Giannangelo CEO and Head of Product of iubenda, an all-Italian company that has had the ability to focus on a niche market and generate a great user experience.

March 6, 2020

Strategy for selling in the time of the Coronavirus

December 28, 2019

Passing from father to son, in a Company, is a difficult bet to win

Generational change in a Company is a difficult bet to win. In this article we analyze a real case.

December 3, 2019

Example social strategy in 7 points

In this article we will show some examples of Social strategies that you can implement to win the competition.

November 30, 2019

Howard Schultz. A history of success

Howard Schultz, the winning idea for Starbucks. The Italian coffee bar concept is a revelation for him: a place other than the home or office, where one can stop and enjoy a real break, even with company.

November 25, 2019

You only win when you are in a Win Win situation

Find out why snatching a contract with the maximum discount, taking advantage of the supplier’s weaknesses, is never a win-win. It is a defeat for both parties!

October 2, 2019

Visual merchandising strategies: how to value the customer experience

The era when the product was at the center of visual merchandising strategies is dead: today the retailer must put the customer, not the product, at the center of every activity and goal.

September 23, 2019

Winning the competition: Discover 3 key factors

How can we win the competition and increase sales? Discover 3 key factors: decision, determination and Leadership!

September 20, 2019

Facebook personalized audience: boost customers, leads and sales

In this article we look at how to create custom audiences on Facebook to use in your Social Media and Marketing Strategy.

September 7, 2019

Customer experience and customer satisfaction! What does the Customer think about you?

A user experience survey is essential to understand what to improve in our organization. What are the strengths and what are the weaknesses.

August 31, 2019

Donato Cremonesi interviewed by Digital Combat Academy

This summer, I was interviewed by Federico Sbandi Academic Director of the Digital Combat Academy, a major national player in high-profile Digital Marketing training.

August 25, 2019

Corporate Web Reputation: Analysis and Development

In this article we analyze Corporate Web Reputation on the web, how it can be monitored, analyzed and improved

August 25, 2019

Paolo Ruggeri: two books you must read!

In this article I discuss two beautiful books by Paolo Ruggeri “The 10 Rules of Success” and “The Ethics of Excellence.”

August 23, 2019

Political marketing must move to survey marketing

In this article I discuss how funnel marketing applied to policy could provide effective and efficient organizational and administrative solutions.

August 20, 2019

Ethical Business Grows Companies

Ethical Business helps companies grow and consolidate. It is the key element for standing out in the market and generating value.

August 18, 2019

Marketing gym to acquire new customers

This article is aimed at entrepreneurs who own one or more gyms and want to increase their clubs’ positioning in their target market.

August 15, 2019

Happy Forever, the beautiful book by Mario Furlan

Mario Furlan, one of Europe’s best-known life coaches and trainers, is the first university lecturer to teach Motivation and Personal Growth: he does so at the University of Lugano.

August 5, 2019

Free advertising on the internet of mountain huts in the Dolomites

In this article we analyze a striking example of free advertising on the Internet, carried out by the Dolomite refuges of Civetta, Pelmo and Marmolada.

July 23, 2019

How will Starlink impact our Business?

In this article I analyze how the new satellite constellation created by Starlink could impact the business of our companies.

July 21, 2019

Examples of customer experiences that grow Business

Some examples of customer experience and how they help companies’ business growth. We will see why offering a good experience to one’s customer is one of the key activities to make business more effective in the long run.

July 15, 2019

Autogrill Marketing and Customer Experience

SMART, the autobar of the future. The new concept reinvents spaces for different parking needs and becomes a small service hub.

July 10, 2019

Market positioning of Volkswagen ID

Today’s article, starts from reading the article published in Automotive News Europe dedicated to VW’s new market positioning strategy to launch Volkswgen ID.

June 13, 2019

Facebook follower analysis Company page

Let’s look at two important issues: Facebook follower analysis and why only 8% of our users see the content we post on our Company Page.

June 8, 2019

Analysis of the Banca Mediolanum commercial aired in May

In this article I report a brief analysis regarding the Mediolanum commercial aired in May 2019. Basically, I would have made the speach slightly differently, to transfer design values and concreteness.

June 3, 2019

Strategy for selling a product: Listen to your Customer

In this article we look at the strategy of selling a product. What you need to do to create a trusting relationship with your potential Customer!

May 10, 2019

Why integrate About Me into your social web

about.me is the ideal platform for creating an official biography of your Company. A (free) service that allows the creation of a showcase page, fully customizable, an optimal solution to give visibility to all the useful information related to your Company, on one page.

April 3, 2019

Learn why online marketing strategy is not an option but an imperative

March 31, 2019

How to do marketing with Instagram

How to market with Instagram: in this article we look at 3 features you can use to get your business off the ground with your social media strategy.

February 16, 2019

Lead generation for companies to find new customers

In this article we look at what Lead Generation Campaigns are for Companies, why to use them and what benefits they can generate.

December 17, 2018

Donato Cremonesi interview Work Smarter event on Nov. 21

Donato Cremonesi, CEO of Factory Communication, interviewed by Teamleader during the November 21 Work Smarter Event held at Magnapars in Milan.

September 22, 2018

Motivational drive enables achievement of goals

If you are about to read this article, you should know that you are about to find out how to make your first million. There is a way, there is a technique and there is a method.

September 22, 2018

Marketing in Pills: Do you want to know what is the difference between passive and active marketing?

August 29, 2018

Instagram Marketing Strategies to Grow Your Business

In this article we explain how to implement a Marketing strategy to increase contacts, customers and business of your Company.

August 4, 2018

A personal reflection on what the Brio Blue Rocchetta Spot communicates.

For the past few weeks it has been possible to see the new Brio Blue Rocchetta water commercial on TV frequently. I analyze the content and the Communication implication it carries. An approach that I personally judge to be borderline.

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