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Web and social networks: is it essential to have both?

Website and social network: in this article you will find lots of information and data explaining why it may be important for your Company or business to have both. Let’s see together why it is the winning strategy for reaching, engaging and converting customers in 2025.
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How to find customers for your business: 15 strategies for Entrepreneurs

In this article, I will guide you through 15 operational strategies, explaining for each one the practical actions you can put in place and the benefits your business can achieve.
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Profitable market niches to become a Leader

“Poor companies ignore their competitors; ordinary companies copy competitors; winning companies show their competitors the way.” To win in the Market, you don’t need the most beautiful product. It is essential to be different.
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B2B Agency Marketing: how it can accelerate your Business

In this article I explain how a marketing agency specializing in B2B can be the turbocharger your company needs to speed ahead of the competition. Buckle up, here we go!
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Local SEO: comprehensive guide for Local Businesses and Activities

Local SEO has become a crucial element in the digital marketing landscape, especially for companies that want to strengthen their online presence and want to be found by users who are doing a Google search for services “near them.”
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Market positioning: what is it for?

Market positioning is crucial because it allows companies to differentiate themselves from competitors and create a unique identity in the minds of consumers.
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Crawl Budget: to optimize your Website

Dear entrepreneurs and managers, today we will address a crucial topic for your company’s online success: the crawl budget.
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Ultimate SEO checklist for Your E-commerce!

If you run an eCommerce business, you can’t miss this article. Our 26-point checklist that tells you how to optimize the SEO side of your online store.
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Google update 2024: how can they affect your website?

The world’s most widely used search engine is constantly being updated, in this article we analyze the 2024 Google updates and how they are impacting the organic ranking of sites on search pages.
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Adoption curve how to use it in Marketing

In this article we explore how to use the adoption curve to segment the target market and implement effective marketing strategies.
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Direct Marketing Agency: how we help you!

Read this article if you are interested in understanding how a Direct Marketing Agency can help your company gain new customers and market share
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Mobile first SEO: what it is and how to improve it

What is Mobile SEO of our website and why is it important for our Marketing and Sales strategy? Mobile SEO allows us to provide the best User Experience to the user visiting our website from mobile.
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Successful landing pages to acquire customers

What is a landing page? What characteristics should it have? Why is it vital to marketing strategies? Find out by reading the article!
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Doing marketing on Facebook: our tips

Some useful tips on how to set up your Facebook Social Media Strategy to increase the popularity of your Business Page and acquire new potential customers.
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Strategy and business planning to build the future

Strategy and business planning ensure the success of companies in the medium and long term.
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two women's hands typing on the keyboard of a laptop computer and in over the words Email Marketing in yellow color

Newsletter email marketing: 9 data you need to know

Have you included email marketing newsletters in your strategy? In this article discover 9 important metrics you should always use.
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Improving Google ranking: 4 useful tips

Being in the top positions of Google, in addition to greatly increasing the visibility and authority of the Brand, allows you to intercept new potential customers.
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Google SERP: A guide to Google search results

SERP stands for Search Engine Results Page, or search engine results page. It looks like a Web page with a list of results returned by a search engine based on a particular query typed in by a user.
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Lead Scoring: What it is and why it is essential for Your Business

Lead scoring is a method used in marketing to evaluate and rank potential customers based on their likelihood of becoming actual customers.
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Marketing and Communication Consultant: how it helps your Company!

Why hire a Marketing Consultant? What tasks should he or she perform? Check out our article….!
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screenshot of Google's YouTube Shorts service

YouTube Shorts in Google search?

Google tests a new filter to be used on the search engine to search for YouTube Shorts (short videos on mobile). From a Business perspective, Companies and Creators (influencers) have the opportunity to connect with a new audience segment, using only a smartphone and the Shorts camera in the YouTube app.
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a woman is buying a pair of shoes on an ecommerce site

Open a site to sell online VS Point of sale

Is it better to have an eCommerce or a traditional point of sale? What are the differences? In this article we analyze the strengths and weaknesses of both online and physical point of sale.
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Being first on Google: watch out for the shenanigans!

Being first on Google is an attainable goal, but it requires commitment, strategy, and constant monitoring. Focusing on keywords relevant to your business, creating quality content, and constantly optimizing your website are key steps to achieving and maintaining a prominent position on search engines.
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Google SGE: if you have a site you need to know what it is!

The world’s most widely used search engine is about to launch a new revolution that goes by the name of SGE. SGE or Search Generative Experience is a feature, in the experimental stage, that uses “generative AI” artificial intelligence to provide a more comprehensive and informative search experience.
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SMART Goals and Winning Marketing Strategies.

In this article, let’s look at how to implement winning marketing strategies by applying the concept of s.m.a.r.t. The acronym S.M.A.R.T. represents a guiding criterion in goal setting, both in personal and professional settings, and particularly in the context of marketing and business development.
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Two rows of 3 white cubes with black lettering. On the top row the writing SEO on the bottom row the writing ADV

SEO Strategies vs. ADV Campaigns: A Guide for Entrepreneurs

Two of the most discussed digital marketing strategies are Search Engine Optimization (SEO) and advertising campaigns (ADV). This article aims to clarify the differences between these two strategies, highlighting their strengths and weaknesses, to help entrepreneurs make informed decisions.
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Advertising on Instagram with Dragon’s formula

Advertising on Instagram doesn’t work wonders… in this article we see why!
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Web design trends 2024: the top 7 trends

Designer… this article is for you to stay up to date with the new web design trends 2024.
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WooCommerce Merchant Center: boosts online business

This article explains WooCommerce Merchant Center, that is, the connection between your e-commerce made with WooCommerce and Google Shopping’s Merchant Center.
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Young counselor in an office

Web marketing consultant: how it can help your company

Web marketing consultant what does he/she do? What knowledge does he/she need to have? How can he help your company? In this article we answer these and many other questions.
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Lead Generation Strategy to Acquire Customers

Lead generation literally means “generating leads”-it is the set of certain marketing activities that aim to create a list of qualified contacts who are potentially interested in a product or service, so-called “prospects.”
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Electric car connected to the charging station

Market analysis applied to the automotive industry

In this article we look at how market analysis enables effective positioning strategies that make companies win against their competitors.
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SEO copywriter: 12 useful tips for making content for your site

SEO copywriting is the art of combining good writing with techniques useful for indexing content on search engines (SEO). It makes it possible to improve a website’s online ranking, increasing its visibility and notoriety.
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A hand stacks 4 cubes. On 3 cubes are the letters S AND O. On the fourth cube is a stylized rocket design. The image is black and white, while text and graphics are purple.

Keyword research for a new website

In this article, let’s see a practical example, of how to perform keyword research to achieve SEO ranking of your new website.
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Schema.org what it is and why it is critical for SEO

Schema.org is a deviltry that allows us to greatly supplement and implement our SEO Strategy. Basically, it is a tool that allows us to clearly communicate, to search engines, the content of a web page.
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A spider hanging from its own web.

How to manage the depth of the Google Crawler

In this article, we will analyze together how search engines work and what activities we need to perform in order to place our site content on the top search results.
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A stylized swing. On one side the words Competitor, on the other side a bag with a dollar sign

Competitor Analysis: Why is it important?

Competitor analysis is the first step in getting your project off the ground and making you stand out among all your competitors. We will show you how this process will help you create an effective strategy to attract new customers or win new markets.
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mock up of some posts on Albore Design's Facebook channel.

Why create a business page on Facebook

In this article we explain why creating a business page on Facebook can be extremely useful for your Business and your social media marketing strategy.
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Donato Cremonesi

CEO & Founder Factory Communication

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