Donato Cremonesi

Articles & News

Dealcolated wine, mocktails, zebra striping: find out how no-alcohol marketing is redefining Italian Food & Beverage and the opportunities for SMEs.
From May 19-20, 2026, Milan will host Europe’s largest event on Artificial Intelligence. A pragmatic guide for SME entrepreneurs who want to turn two days of stimulation into concrete choices for their business – without getting lost in hype and spectacular demos.
On April 17, 2026 Anthropic launched Claude Design, a service that allows people to create designs, interactive prototypes, slides, and marketing materials by talking to an artificial intelligence.
Imagine a full table every night, not thanks to expensive advertisements, however, thanks to the authentic voice of someone who has experienced your kitchen firsthand. This is not a utopian scenario: it is exactly what happens when an influencer marketing campaign is built judiciously, with the right strategy and the right profiles by your side.
Learn about growth hacking: meaning, techniques and strategies for growing your business quickly and sustainably. A practical guide for Italian entrepreneurs and SMEs.
From Claude Opus, Sonnet and Haiku models to Claude Code, Cowork and Claude Design: the complete guide to Anthropic services with recommendations for studios, SMEs and large Italian companies.
Google has unveiled new research that could significantly change the way AI works and, as a result, how much it costs and how accurate it is. In this article I explain what it means, why it is different from what is there now, and most importantly what it could change for your business in the next 2-3 years.
AI crawlers are revolutionizing the web. Learn about opportunities and risks for your business and how to prepare today.
Human-First Marketing in 2026: How to use AI and technology without losing the centrality of people. Discover examples, strategies, and practical insights for making your brand truly human.
In this article we look at how thoroughly understanding the concept of TOFU, MOFU and BOFU is essential for any business that wants to improve its marketing strategies and enhance the sales funnel to attract new leads and customers and increase sales.
In this article, we analyze the connection between SEO and artificial intelligence and more specifically how technical SEO factors affect artificial intelligence-based search.
Breadcrumb literally means breadcrumbs, like the ones used in Tom Thumb’s fable to find their way back.
Website and social network: in this article you will find lots of information and data explaining why it may be important for your Company or business to have both. Let’s see together why it is the winning strategy for reaching, engaging and converting customers in 2025.
In this article, I will guide you through 15 operational strategies, explaining for each one the practical actions you can put in place and the benefits your business can achieve.
“Poor companies ignore their competitors; ordinary companies copy competitors; winning companies show their competitors the way.” To win in the Market, you don’t need the most beautiful product. It is essential to be different.
In this article I explain how a marketing agency specializing in B2B can be the turbocharger your company needs to speed ahead of the competition. Buckle up, here we go!
Local SEO has become a crucial element in the digital marketing landscape, especially for companies that want to strengthen their online presence and want to be found by users who are doing a Google search for services “near them.”
Market positioning is crucial because it allows companies to differentiate themselves from competitors and create a unique identity in the minds of consumers.
Dear entrepreneurs and managers, today we will address a crucial topic for your company’s online success: the crawl budget.
If you run an eCommerce business, you can’t miss this article. Our 26-point checklist that tells you how to optimize the SEO side of your online store.
The world’s most widely used search engine is constantly being updated, in this article we analyze the 2024 Google updates and how they are impacting the organic ranking of sites on search pages.
In this article we explore how to use the adoption curve to segment the target market and implement effective marketing strategies.
Read this article if you are interested in understanding how a Direct Marketing Agency can help your company gain new customers and market share
What is Mobile SEO of our website and why is it important for our Marketing and Sales strategy? Mobile SEO allows us to provide the best User Experience to the user visiting our website from mobile.

Donato Cremonesi

CEO & Founder Factory Communication