Blog Posts

Donato Cremonesi

Promotional emails require prior consent (Art. 130 of the Privacy Code). How to recognize a cold email and what to use instead.
In the United States, social media sales on Black Friday 2025 grew by 54.5%. How to leverage creators in 2026 to enhance your brand: concrete examples for the food and fashion industries.
In the announcement for the Claude Sonnet 5.5 (*), as reported by Tom’s Hardware, one number stands out: on Terminal-Bench 4.0, a programming test, the new model achieves 70.6%, compared to 10.3% for its predecessor. Let’s find out what they are…
From the Yellow Pages to ChatGPT’s answers: what business directories are, what SEO benefits they offer, how to measure them, and which ten to start with—out of the 62 verified portals.
Before making a purchase, customers ask ChatGPT, and the answers draw on reviews and tutorials from creators. The article explains how artificial intelligence helps in selecting creators, writing the brief, and measuring ROI, and introduces “findability”—the criterion that makes content useful and citable over time.
Regional marketing: 40% of people discover destinations using AI. The front-row seat is still open. Does your lodging appear in AI searches?
System1 analyzed 1,217 ads: content created by a creator generates 23% more brand recall. The decision is made in two seconds. Do your creators generate attention or brand recall?
In August 2026, we analyzed twenty topics and 4,420 responses from Answer The Public, examining each one individually. What can you really rely on when deciding what to write about?
We logged 27,789 requests to our server over three days. In this article, find out how much bot traffic our site received and how to spot it.
Google has introduced a new property type in Search Console—platform properties—which links Instagram, TikTok, X, and YouTube accounts and shows how their content performs in Search. Let’s take a look at what it actually measures, how to enable it, and—most importantly—what decisions it enables for content creators.
Anyone who promises you certainty about how generative AI works today—in August 2026—is trying to sell you something. We’ll explain a measurement method and share the initial results it has produced.
We took “prosciutto crudo” and tracked it across five markets. The results explain why a perfect translation can go unnoticed—and in which cases it makes sense to switch to an international SEO strategy.
A restaurant thrives when people who live or work within a few kilometers know it exists, trust what it says, and—sooner or later—walk through the door. In this guide, we’ll look at how it works, how to choose the right creator, how to structure a partnership, and how to truly measure results.
WordPress Studio and Studio Code, two free tools from Automattic (the company behind WordPress.com), are changing the way agencies and in-house teams develop and customize websites.
All it takes is one misplaced review, a comment that goes viral, or an unflattering article on the first page of Google to change the perception of a company built up over years of hard work. Find out how and why to manage your company’s online presence.
“Call Me by Your Name” has turned Crema into a global film tourism destination: 150 visitors a day and record numbers. What this teaches us about tourism marketing.
As of June 19, 2026, this imbalance will be corrected. The new Article 54-bis of the Consumer Code introduces a digital feature dedicated to cancellation—the so-called “cancel button”—which allows consumers to cancel a purchase just as easily as they made it.
AI agents don’t just respond: they plan and act. This article shows how SMEs can delegate repetitive processes while maintaining human oversight.
One of our pages is the top organic result on Google for a search that generates hundreds of views per month and ZERO clicks….. This article tells what we discovered, why it is good news disguised as a problem, and what it means concretely for your business.
For an Italian SME, building a solid brand identity means deciding how to be recognizable, credible and desirable to its customers, collaborators and partners.
WordPress 7.0 integrates AI natively into the CMS. Find out what it means for your SMB and how to use artificial intelligence on your site.
What to look for in an influencer marketing agency and what to avoid. Practical guide for SME entrepreneurs: key questions and measurable KPIs.
Dealcolated wine, mocktails, zebra striping: find out how no-alcohol marketing is redefining Italian Food & Beverage and the opportunities for SMEs.
CEO & Founder Factory Communication
Would you like to receive information?
Fill out the form
This site is protected by reCAPTCHA and Google: Privacy Policy e Terms of Use.