By the end of Course 1, the entrepreneur will be able to understand why online ranking is critical to their business, what ‘being on Google’ means in 2026 (and what has changed with AI), and will have the conceptual tools to decide whether and how much to invest in SEO.
He will not be a technical expert: he will be an informed decision maker.
To whom it is addressed
- Entrepreneurs and business owners in the Food & Beverage, Fashion & Luxury, Travel & Hospitality, Finance & Legal sectors
- Start-ups that are building their online presence
- SMEs that have never done SEO or have delegated it without understanding it
- General or commercial managers who want to understand digital investment
Detailed content of the modules
Module 1 — Why Your Customers Search for You Online (and How They Do It)
- How the consumer’s path to purchase has changed over the past 5 years
- The ‘zero moment of truth’: when the client decides before even talking to you
- The difference between being sought and being found
- Case study: what a customer of a restaurant, hotel, law firm, fashion brand is looking for
Module 2 – What SEO really is
- The three pillars of SEO (technical, content, authority) in business language
- Local SEO vs. domestic SEO vs. international SEO: which one your business needs
- What is meant by ‘Google ranking’ and why being on the first page is not enough
Module 3 – How AI Changed Everything: ChatGPT, Google and Your Brand
- What are Google’s AI Overviews and why they change the rules of the game
- Is your brand being mentioned by ChatGPT? How to make sure it is
- The difference between traditional SEO and GEO (Generative Engine Optimization)
- What it means to ‘be authoritative online’ in 2026: not just Google, but AI as well
Module 4 – How much is an organic customer worth
- The ROI of SEO vs. the ROI of paid advertising: an honest comparison
- How to calculate the cost of customer acquisition through the organic channel
- Why SEO is a long-term investment (and when to expect results)
- Case studies: real ROIs of SEO for SMEs in Factory Communication sectors.
Module 5 – What to ask your SEO agency.
- The 10 questions every business owner should ask their SEO agency
- How to read an SEO report: the metrics that really matter
- The warning signs: when your agency is selling you smoke
- First check: how to evaluate your site’s SEO in 15 minutes today
Materials included
- Slide of the day in PDF format
- Checklist: “10 Questions to Ask Your SEO Agency”
- Mini-Guide: “How to Read an SEO Report in 15 Minutes”
- Access to the private LinkedIn group “Factory SEO Community”
- 20% discount on Course 2 (valid 60 days)