Sixty-eight checkpoints, a clear snapshot of your website, and a prioritized action plan.
Your website is getting visitors, but leads are coming in only sporadically.
Or perhaps traffic has been declining for a few months, and the cause remains unclear. In either case, the question is the same: what is really holding this website back?
Often, the problem is technical and not immediately apparent from the outside: pages that search engines have trouble reading, loading times that drive away mobile users, and content that answers a different question than the one people are typing in.
That is exactly what an audit is for: to bring to light what is currently hidden and turn it into a list of decisions.
Would you like to see how it works?
An SEO audit isa structured analysis of a website that identifies technical, content-related, and authority-related obstacles that limit its visibility on Google and in AI-generated responses.
It includes checks for crawling, indexing, performance, URL structure, content, and structured data.
The result is an action plan organized by priority.
A scanning tool generates hundreds of alerts in just a few minutes.
The value comes later: in manually verifying which of those alerts are truly relevant to your site, in prioritizing them based on their impact on the business, and in translating them into decisions that even company leaders without technical expertise can understand.
An SEO audit consultation therefore combines three areas of expertise: the technical analysis of data, an understanding of how people search within your industry, and the ability to identify the best place to start.
One well-targeted intervention is worth more than twenty generic ones.
If you’re considering a comprehensive SEO strategy, an audit is the natural starting point: you can learn more about SEO consulting for businesses and the role of an SEO consultant on the dedicated pages.
When the site is found, however, few people stay.
There are websites that appear in search results thousands of times a month but receive very few visits.
It’s one of the most common signs—and also one of the most misunderstood: the website is visible, yet something about the promise it’s making at that moment isn’t very convincing.
Other times, the opposite happens: valuable content that search engines struggle to index due to a configuration issue.
An audit distinguishes between the two cases using data, rather than impressions. Here are the situations in which it’s worth doing so:
The SEO technical analysis consists of sixty-eight checkpoints, divided into eight areas. Each checkpoint is verified, documented, and prioritized.
Index coverage, robots.txt, sitemap, canonical tags, redirects, orphaned pages, AI crawler access. Eleven checks.
Navigation depth, URL structure, internal links, anchor text, overlapping intent between pages. Ten checks.
Load times, visual stability, responsiveness, image size, cache, and third-party scripts. Ten checks.
Content consistency on mobile devices, readability, contrast, keyboard navigation, compliance with European guidelines. Seven checks.
Title, meta description, heading hierarchy, intent coverage, duplicate content, multilingual versions. Ten checks.
Schema.org markup, company data, FAQs, and products; consistency between what’s declared and what’s visible. Six checks.
Backlink profile, quality of referring domains, external anchor text, brand mentions. Seven checks.
Presence in AI Overviews and assistants, indexing on Bing, citable content structure, zero-click anomaly. Seven checks.
People are increasingly turning to a conversational assistant, and they receive a concise answer with just a few sources cited.
In that scenario, the metric changes: what matters is being the source that’s cited—even more than getting a click.
For this reason, the audit also examines how the website is interpreted by artificial intelligence systems, which content is in a format that can be cited, and how clearly the company’s identity is identified in the sources those systems consult.
The audit focuses on your website. Comparing your site to competitors is a separate process, with its own objectives and tools: we cover that in our competitor analysis service.
SEO Audit for E-commerce: What's Changing
An online store multiplies the number of pages: every product variant, every filter, and every sorting option generates URLs that search engines must interpret.
The technical and strategic e-commerce audit includes eight dedicated checks: variant management, canonical tags for filters and facets, structured product data, category pages, out-of-stock items, and product detail page performance on mobile devices.
For an ongoing course focused on online sales, check out the page for the e-commerce SEO consultant.
For a small business, an audit has a specific value: it shows where to focus resources.
When managing a budget wisely, knowing that three actions are worth as much as thirty changes the return on investment.
Even a website with just a few pages can have a structure that limits its visibility—this happens more often than you might think.
For a well-established company, the situation is different: many pages, multiple departments that publish content, and a long-standing domain history.
In this context, advanced technical SEO for corporate websites serves to reorganize a structure that has grown over time, prevent different pages from competing for the same search queries, and better distribute internal authority.
What You Get
The process consists of four steps and is designed to take up minimal time for your employees.
Read-only access to monitoring tools, a full site scan, and the extraction of search and traffic data.
You’ll need to provide the necessary access credentials and specify which services are most important to your business.
Manual verification of the sixty-eight checkpoints and cross-checking of technical data against actual visibility data.
This is the stage at which an automated alert becomes a significant finding.
Prioritizing initiatives based on expected impact and the effort required.
The plan distinguishes between actions that yield results in a few weeks and those that build value over time.
Delivery of the report and presentation meeting. We’ll explain what we found and why it makes sense to proceed in that order; the decision on how to move forward is yours.
The audit is the starting point. From there, you can build an integrated SEO strategy, or focus on local market presence with local SEO.
The scope of the work depends on several specific variables:
These elements define the scope, and we’ll go over them together before we begin.
The top five areas on the strategy pages. Suitable for small websites and for an initial review.
All eight areas, sixty-eight checkpoints. Designed for structured corporate sites.
The eight areas plus the eight checks related to online sales.
Upon request, we can add modules for multilingual sites, migrations, and local support.
In half an hour, we’ll work together to figure out which configuration makes sense for your site.
Our SEO Audit consulting services are tailored to the four verticals in which we operate.
Local listings and menus that are difficult for search engines to read, inconsistent company data across sources, and large images that slow down mobile browsing.
Extensive catalogs with duplicate variants, visual content lacking textual descriptions, and unaligned multilingual versions.
Technical content lacking the reliability signals that search engines value, with a fragmented structure of topics spread across overlapping pages.
Websites with mass-generated pages, incomplete coverage of the territory, and poor performance during peak times.
This is a process in which a consultant analyzes your website to identify the obstacles that limit its visibility on Google and in AI assistants. It includes a technical analysis, a review of your content and backlink profile, and concludes with a prioritized action plan.
It includes sixty-eight checkpoints distributed across eight areas: crawling and indexing, architecture and URLs, performance and Core Web Vitals, mobile experience and accessibility, content and semantics, structured data, authority and links, and visibility in AI-generated responses.
The process consists of four phases: data collection using monitoring tools and a comprehensive scan; manual analysis of control points; prioritization of actions based on impact and effort; and delivery of a report and a presentation meeting. The result is an operational plan, in addition to the assessment.
The audit focuses on your website and its overall health. Comparing your site to competitors is a separate process with its own objectives and tools, which we treat as a dedicated service: you can find all the details on the competitor analysis page.
Typically every six or twelve months. It’s a good idea to do this sooner after a major update to Google’s algorithm, during a website redesign, a migration, or a rebranding, and when organic traffic drops significantly.
Because it shows where to focus your resources. With a budget to use wisely, knowing which three actions are worth more than thirty can make a difference in your return on investment. Even a website with just a few pages can have a technical setup that limits its organic visibility.
Yes, and with even more reason. An online store multiplies the number of URLs through product variations, filters, and sorting options. The dedicated module adds eight checks for product detail pages, canonical tags, structured product data, category pages, and mobile performance.
We need read-only access to the site’s monitoring tools, access to the admin panel when we need to verify a configuration, server logs if available, and information on the pages and services that are most important to your business.
In half an hour, we’ll review your website’s current status together and determine which audit configuration makes the most sense. From there, you decide how to proceed.
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