Ufficio Stampa Factory Communication

April 10, 2026

SEO strategy: 10 things an entrepreneur needs to know

Imagine a salesperson working for you seven days a week, around the clock, with no vacation and no fixed salary. It answers your potential customers’ questions about your products and services at the exact moment they ask them. This commercial exists. It’s called SEO strategy.

April 8, 2026

Marketing Calendar – The dates that matter for your strategy

Events, fairs, and anniversaries in 2026 as opportunities for communication and narrative hooks to build marketing campaigns.

March 31, 2026

What are SEO, GEO, AEO? Why they are important for SMEs

Imagine opening your own restaurant in the heart of Milan: the place is beautiful, the dishes are excellent, the service is impeccable. Yet, outside the door, no one walks by. The sidewalk is deserted. This is the situation in which many Italian SMEs find themselves on the Web. If your SME is also in this situation this article is dedicated to you.

March 29, 2026

Social media management: what to really do

Social media management, the real kind, goes far beyond publishing content. It is a system that combines storytelling, distribution, advertising and data analysis to turn social channels into a measurable growth tool for your business…..

March 16, 2026

SEO for Lawyers: the complete guide 2026

In this guide you will discover why site ranking on search engines (and artificial intelligence) has become the main business development tool for law firms in 2026, and what are the five strategic areas on which to take concrete action.

March 12, 2026

Strategic marketing consulting: what it is and why it is different from an agency

In this article we explain what strategic marketing consulting really means, how it differs from the traditional agency model, and how you can figure out which approach is right for you as a business owner.

March 10, 2026

Competitor analysis in the Food & Beverage industry in 5 steps

In the Food & Beverage industry, competition never sleeps. New brands are constantly emerging, consumer trends are changing rapidly, and margins are thinning. In this scenario, understanding what your competitors are doing is not a luxury: it is a strategic necessity. In this guide we explain how to conduct an effective competitor analysis in the Food & Beverage industry in 5 concrete steps, with practical tools and tips designed for Italian SMEs.

March 6, 2026

How to use AI in Luxury marketing without losing the soul of the brand

There is a question that many fashion and luxury entrepreneurs silently ask themselves, often with a hint of distrust: “If I use artificial intelligence in marketing, does my brand become cold? Does it lose that magic that makes it unique?”

March 2, 2026

Creating a tourism portal: launch your digital business

Want to create a tourism portal and turn it into a profitable business? Learn how to design a tourism destination portal, monetize it and position it on Google. Complete Guide 2026.

February 27, 2026

Website push notifications: why SMEs should use them

Imagine opening your store every morning, but instead of waiting for customers to come in, someone would allow you to knock directly on their doors with a personalized message. This is what push notifications do for your website or eCommerce.

January 31, 2026

Selling on WhatsApp: strategies to increase sales

Selling on WhatsApp is now one of the most powerful levers for turning contacts into revenue, especially for SMEs and local businesses that want to work in a direct and measurable way. Working strategically, the channel becomes a true commercial engine, from contact acquisition to closing the sale.

January 28, 2026

How to manage reviews: tools you need to know

In this article, let’s look at how to handle reviews professionally, what tools to use, and why it makes sense to get an agency to work with you.

January 24, 2026

Best marketing agencies in Italy: guide 2026

We asked 3 different AI services to produce a report regarding the best marketing agencies in Italy for 2026

January 17, 2026

Google VEO video generator: amaze your customers

Google VEO 3 is Google’s new artificial intelligence model for generating “studio-quality” videos from text or images, designed to be integrated into companies’ marketing, advertising and content creation workflows.

January 4, 2026

Differences between topic cluster and pillar page SEO: a guide for Companies

This article is designed for all entrepreneurs who want to understand how to use topic clusters and pillar pages in their SEO strategy to grow traffic, leads and authority for their company.

December 27, 2025

Average Position Google Search Console (GSC)

With the introduction of new AI-based features such as AI Overviews and AI Mode, the average position is becoming increasingly misleading. Find out why!

October 16, 2025

Reflections from Digital Innovation Days 2025: Artificial intelligence at the heart of change

“Innovation has never been so close to people, but never so complex to govern.” This sentence, spoken during the opening session of Digital Innovation Days 2025, perfectly summed up the spirit of the event.

October 1, 2025

Corporate Social Responsibility CSR

A Corporate Social Responsibility Project is an important tool for Corporate Growth and Brand Awareness. Find out why!

September 18, 2025

How to promote a Corporate event with ADVs: 10 things you need to do!

If you are in the event marketing business and want your corporate event to be successful, it is not enough to just post an ad and hope someone notices it. In this article we discuss how to promote a corporate event with paid campaigns.

September 17, 2025

Abandoned WooCommerce carts: Which Plugins to best manage them!

Shopping cart abandonment is a widespread problem in eCommerce, with abandonment rates that can exceed 70 percent. In this article we look at Abandoned Carts on WooCommerce, how to manage them and which plugins to use to improve conversion rates.

July 31, 2025

Native Advertising: What it is and benefits for Companies

Learn how Native Advertising, or native advertising, can help your Company’s Business. It is a digital marketing strategy that integrates promotional ads directly within the editorial content of an online platform.

July 29, 2025

Answer The Public: Complete guide for Business

In this article we will explore Answer The Public what it is, how it can benefit your searches, and how to integrate it into an effective content marketing strategy.

July 25, 2025

AGCOM and Influencer Marketing: code for content creators

In this article we discuss AGCOM and influencer marketing: learn about the new code of ethics for influencers: obligations, sanctions and to whom it applies. All the guidelines for businesses.

July 16, 2025

European Accessibility Act: a guide for entrepreneurs and businesses

Digital accessibility is no longer just a matter of ethics or social responsibility: it is now a regulatory obligation for a broad category of businesses in Europe. As of June 28, 2025, Italy’s digital landscape will change dramatically thanks to the entry into force of the European Accessibility Act (EAA).

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