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Glossary of
marketing and communication
Collection of concepts and words revolving around the world of marketing, communication, Social Media, Business and Corporate Strategies.
Advertising
Business
Marketing
SEO
Social Media
Alphabetical Index
3
4
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
u
v
w
x
y
z
3
301 Redirect
302 Found
307 Temporary redirect
4
404 Not found
410 Content deleted
451 Unavailable for legal reasons
a
Abitudine d’acquisto
Above the fold
Affiliate Link
Affiliate Marketing
Albero delle Keywords
Alt tag / alt text
Analisi Swot
Anchor text
Application Program Interface (API)
b
Backlink
Benchmarking
BeReal
Black Hat SEO
Bounce Rate
Brainstorming
Brand Activism
Brand Advocacy
Brand Awareness
Brand Positioning
Brand Reputation
Branded Keywords
Breadcrumb cosa sono?
Brief di Influencer Marketing
Broken link
c
Canonical URL: cos'è?
CEO (Chief Executive Officer)
CFO (Chief Financial Officer)
Churn dei clienti
Clickbait
Cloaking
CLV (Customer Lifetime Value)
CMO (Chief Marketing Operator)
Coorte Demografica
CPA (Cost Per Acquisition)
CPC (Cost per Click)
CPM (Cost per Mille Impression)
Crawl budget SEO
Crawling Web
Creative Commons
CRO (Conversion Rate Optimization)
CTA (Call to action)
CTR (Click Through Rate)
Customer Care
Customer Journey
Customer Retention
d
Decisioni d'acquisto
Digital Chart
Digital Experience (DX)
Direct Marketing
Disponibilità Mentale
Disruptive Innovation
Domain Authority
Doomscrolling
e
EdgeRank
Effetto Dunning Kruger
Employee retention
Engagement
f
Factoring
Fanbase
Fidelizzazione
Focus group
Framework Strategico di Influencer Marketing
Funnel Marketing
g
Gen Z - Generazione Z o Zoomers
GIF (Graphics Interchange Format)
Google AdSense
h
Hashtag #
Headline
Hype
i
Impression
Incubatore di Impresa
Influencer
Influencer content repurposing
j
Just in time (JIT)
k
Key Performance Indicators KPI
Knowledge Graph
l
Lead nurturing
Lead scoring cos è
Leadership
LinkedIn Pulse
LinkedIn Showcase Pages
Long-Tail Keywords
m
Machine Learning (ML)
Mid-roll
Millennials - Generazione Y
Mission Aziendale
Mood
n
Naming
Net Promoter Score (NPS)
News Feed Algorithm
Newsjacking
o
Outbound marketing
Outsourcing
p
Payoff
Performance Max
Piano di Marketing
Piramide Di Aaker
Product-market fit
q
Quota di mercato
r
Reach
rel="sponsored"
Return on Investment (ROI)
Rich results
s
Seed keyword
SEO Manager
SEO Specialist
SEO Strategist
SERP Search Engine Results Pages
Share of Voice
Smoke Test
Social selling
Stakeholder
t
Talent Management Agenzia
Target audience
Tasso di coinvolgimento o engagement rate
Tasso di conversione
Team Building
Test A/B
Thought leader
u
UGC (User Generated Content)
UGC Creator cos'è (User Generated Content Creator)
Unique Selling Proposition (USP)
Unique Value Proposition (UVP)
v
Vibes
Vision Aziendale
w
Web Writer
Woke
Woke Washing
Word Of Mouth (WOM)
x
XML sitemap
y
YLYM Your Life Your Money
z
Zero Moment of Truth (ZMOT)
Phone
WhatsApp
Mail
Usabilità
Search
Home
What are your marketing goals?
Acquire New Customers and Contacts
Marketing for Start ups
How to increase online sales
Search engine positioning
Marketing and Communication Consulting
Marketing Consulting
Naming Study
Corporate Social Responsibility – CSR
SEO Consulting
SEO Marketing Consulting
Accessibility of websites for businesses
SEO Web Audit and Competitor Analysis
International SEO agency
SEO consultant for e-commerce
Link Building
SEO copywriting
Inbound Marketing Consulting
Inbound Marketing Consulting
Buyer Person
Email Marketing Strategy
Marketing Automation Consulting
CRM
HubSpot Consulting
Social Media Marketing Consulting
Influencer Marketing Agency
UGC Marketing
Talent Agency
ADV Campaigns
Design and Implementation of Pay per Click Campaigns
DEM Direct Email Marketing Campaigns
SMS Marketing: to acquire new customers
Website and eCommerce Development
Internet site realization
Realization eCommerce Sites and Marketplace
Portfolio
WordPress Sites Support: Online Support and Security
Glossario di Marketing
Pills
Iscrizione Newsletter
Quotes
Blog
Success Stories
Case Study
Marketing and Communication Agency
Some companies that have chosen us
JOB
Contact information
They say about Factory Communication
Search
Home
What are your marketing goals?
Acquire New Customers and Contacts
Marketing for Start ups
How to increase online sales
Search engine positioning
Marketing and Communication Consulting
Marketing Consulting
Naming Study
Corporate Social Responsibility – CSR
SEO Consulting
SEO Marketing Consulting
Accessibility of websites for businesses
SEO Web Audit and Competitor Analysis
International SEO agency
SEO consultant for e-commerce
Link Building
SEO copywriting
Inbound Marketing Consulting
Inbound Marketing Consulting
Buyer Person
Email Marketing Strategy
Marketing Automation Consulting
CRM
HubSpot Consulting
Social Media Marketing Consulting
Influencer Marketing Agency
UGC Marketing
Talent Agency
ADV Campaigns
Design and Implementation of Pay per Click Campaigns
DEM Direct Email Marketing Campaigns
SMS Marketing: to acquire new customers
Website and eCommerce Development
Internet site realization
Realization eCommerce Sites and Marketplace
Portfolio
WordPress Sites Support: Online Support and Security
Glossario di Marketing
Pills
Iscrizione Newsletter
Quotes
Blog
Success Stories
Case Study
Marketing and Communication Agency
Some companies that have chosen us
JOB
Contact information
They say about Factory Communication